Survey of 304 Company Employees Over 40! "Ranking of Celebrities You'd Like to Consult for Real Estate Investment" No. 1 is Takafumi Horie

Residential Lease Co., Ltd. (Location: Yokohama City, Representative: Jun Takahashi, https://yokohama-no1-resi-lease.com/), which specializes in rental brokerage and rental management, conducted a survey targeting 304 company employees aged 40 and above regarding apartment ownership and management.

In recent years, an increasing number of people are focusing on real estate investment due to anxiety about retirement funds and growing interest in asset formation for the future. In particular, apartment management, which can expect stable rental income, is attracting attention as a means of mid-to-long-term asset formation.

On the other hand, various anxieties and challenges exist in apartment management, such as vacancy risk, tenant correspondence, and building management, and interest in the role expected of property management companies is also increasing.

Therefore, we will now introduce the survey results conducted on 304 company employees aged 40 and over.

*The gender ratio of respondents was 58.9% male and 41.1% female. The age groups were 40s at 70.7%, 50s at 23.7%, and 60s and above at 5.6%.

## [Survey Summary]

* The No. 1 celebrity people would like to consult if they were to invest in real estate is "Takafumi Horie" (83 people), followed by "Kazlaser" (71 people) at No. 2, and "Atsugiri Jason" (65 people) at No. 3.
* If they were to become apartment owners, the most desired role for a property management company was "prompt resolution of tenant issues" (220 people), followed by "never create vacancies" (170 people), and "complete collection of overdue rent" (148 people).
* The image of apartment management was "fear of deficit due to vacancies" (168 people) at No. 1, "trouble with tenant relationships" (148 people) at No. 2, and "stable passive income in old age" (134 people) at No. 3.

*When citing the survey results, please state "Cited from: Residential Lease Co., Ltd." and link the URL of the corresponding page.

### The No. 1 Celebrity People Would Like to Consult for Real Estate Investment is "Takafumi Horie"

When asked, "Please tell us which celebrities you would like to consult if you were to invest in real estate (multiple answers allowed)," the result was: No. 1 "Takafumi Horie" (83 people), No. 2 "Kazlaser" (71 people), and No. 3 "Atsugiri Jason" (65 people).

We asked for the reasons for their answers.

#### Those who answered "Takafumi Horie"

* "Because he would give solid investment judgments and advice from a management perspective, and would clearly say when it's better to stop." (Male, 50s)
* "Because he is strong in money and world trends, and his way of thinking is realistic, so I felt that he would make judgments based on figures and experience, not emotional arguments, and would give advice that is less likely to lead to failure." (Male, 40s)
* "Because his perspective on investment and business is sharp, and I can expect advice that is not bound by conventional wisdom." (Male, 50s)
* "Because he seems to have abundant knowledge in the field of investment." (Male, 40s)
* "Because he has experienced both good and bad things so far, he would give advice from multiple perspectives." (Female, 40s)
* "Because he has knowledge and a wide network of human relationships." (Male, 40s)
* "Because he would accurately answer about the merits and demerits." (Male, 60s and above)

#### Those who answered "Kazlaser"

* "Because his personality is suitable for seeking objective opinions, he is sharp-minded, and he seems to be able to give investment advice suited to the times." (Female, 40s)
* "Because he has knowledge and foresight, he seems reliable." (Male, 40s)
* "I often see him on quiz shows, and his mind works incredibly fast, so he seems likely to come up with the optimal solution." (Male, 40s)
* "Because he seems to rigorously examine the merits and demerits from a long-term perspective." (Female, 40s)
* "Because he seems to have abundant knowledge and know everything." (Male, 50s)
* "Because he would give unique and accurate opinions." (Male, 40s)
* "Because he is smart and seems strong in investment, and he is not old, so I can consult him long-term." (Female, 40s)
* "Because he has specialized knowledge and insight." (Male, 40s)

#### Those who answered "Atsugiri Jason"

* "Because he has abundant experience in stock trading, he seems likely to give appropriate advice." (Female, 40s)
* "He has published many books on money, so he seems knowledgeable." (Male, 60s and above)
* "Because his investment actions seem to be the optimal solution currently." (Male, 50s)
* "Because he has a certain amount of knowledge about real estate investment, he seems likely to give rational advice." (Male, 60s and above)
* "Because his background and deep knowledge regarding investment are trustworthy and I felt they would be helpful." (Female, 50s)
* "Because he seems serious and would likely give the most suitable answer for my situation." (Male, 40s)
* "Because he has unique logic and a firm philosophy regarding investment, and he would logically explain not only the merits but also the risks based on objective data." (Female, 40s)

#### Those who answered "Akira Ikegami"

* "Specialized knowledge"