Reiro Launches Beta Version of 'othertown': An AI-Powered Travel Destination Quiz Matching Values with 500 Global Cities
Reiro Inc. has launched the beta version of 'othertown,' a travel diagnostic service that suggests ideal destinations from 500 global cities based on personal values. It is free, requires no registration, and uses a 40-question quiz (partially AI-generated) to find the perfect city.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:18
- 🔍 Collected: May 21, 2026 at 12:01
- 🤖 AI Analyzed: May 21, 2026 at 12:04 (2 min after Collected)
Reiro Inc. (Kobe, Hyogo Prefecture) released the beta version of 'othertown' on May 21, 2026. This travel diagnostic tool helps users encounter a 'city that suits them' from 500 cities worldwide based on their current values. Completely free and requiring no registration, it allows users to discover their ideal city in about 2 to 5 minutes by answering 40 questions.
▼ Access othertown here:
https://othertown.app/
▪️ Many choose destinations based on 'information seen or compiled by others'
What do we rely on today when choosing travel destinations?
According to a 'Survey on Travel Trends' conducted by Boku to Watashi to Inc. from March 19 to 25, 2025, 49.3% of Gen Z and 50.0% of Gen Y most frequently refer to 'posts by general SNS users (e.g., Instagram tag searches, TikTok reviews)', while 58.0% of Gen X rely on 'travel sites and compilation articles' when selecting destinations (Source: Boku to Watashi to Inc. 'Survey on Travel Trends' April 23, 2025, n=500).
When deciding where to travel or imagining a city to visit, people tend to choose from 'cities they somehow know.' Because it's famous, seen on SNS, or vaguely heard of. Although there are countless cities in the world, only a small fraction come to mind as options.
However, when asked, aren't you a little curious about a travel destination that fits your 'current self'?
Othertown visualizes 'destinations that fit you' through a 4-axis, 16-type design.
It is not a tool to analyze your personality, but a tool to find a destination that suits who you are right now. Instead of saying 'You are this kind of person,' it says, 'This city fits you right now.' Values = your current self. Chosen from within, the recommendation is not a tourist spot or famous landmark, but the 'city' itself. You can start with a light curiosity of 'I'd like to take a look.'
Othertown is a new travel quiz that reveals the destination matched to your current self.
▪️ What is the travel diagnostic 'othertown'?
A travel diagnostic (beta version) to encounter a city that suits you from 500 global cities. Just by answering 40 questions, a city matching your current values becomes visible.
Items / Content
Target cities / 500 global cities
Number of questions / 40 (the last 5 are personalized and AI-generated)
Time required / Approx. 2-5 minutes
Fee / Completely free
Registration / Not required
Supported environments / Various web browsers
Release format / Beta version
Othertown diagnoses your 'travel personality' across 4 axes: 'Travel Style (Explorer / Immersive)', 'Environment Preference (Urban / Nature)', 'Risk Orientation (Adventure / Stability)', and 'Travel Tempo (Dynamic / Relaxed)'.
From the 40 answers, your position is plotted on each axis spectrum, and a 'destined city that suits you' is derived from combinations of 16 types.
Othertown visualizes 'destinations that fit you' through the same 4-axis, 16-type design.
4 Experience Designs
(1) The city is determined solely by your current values
What othertown aims to deliver is a 'pure encounter with a city.' All 40 questions are used solely to personalize the user's values, lifestyle, and sensibilities. By the time you finish answering, you will see both the outline of your values and a city that matches them. Learning about the city's culture and atmosphere, imagining it, and talking about it with someone—this is the experience we want to provide.
Displaying trends of you and the city in a chart.
(2) A design where 'people' come before AI
Othertown values the philosophy of 'utilizing AI starting from enriching human experiences.' During the quiz, based on the value trends seen from previous answers, AI generates the last 5 questions in real-time. The feeling that 'a question was directed specifically at me' greatly changes the sense of conviction in the results.
The results screen displays a 'Recommendation for You' written by AI interpreting the person's answers. Rather than a generalization like 'Type O is this kind of person,' it speaks to you saying, 'Because you have these values, this city seems to fit.' Because the words are directed only at you, you can honestly nod in agreement, thinking, 'Ah, that's about me.'
AI generates the last 5 questions in real-time. Posting a 'Recommendation for You' written by AI interpreting the person's answers.
(3) No one knows until they try it
Try it lightly, with the sensation of just picking a travel destination. You can start from that kind of distance. Since it is derived solely based on values, the diagnosed destination might be a city you know, or one you have never heard of. You look at destination candidates...
▼ Access othertown here:
https://othertown.app/
▪️ Many choose destinations based on 'information seen or compiled by others'
What do we rely on today when choosing travel destinations?
According to a 'Survey on Travel Trends' conducted by Boku to Watashi to Inc. from March 19 to 25, 2025, 49.3% of Gen Z and 50.0% of Gen Y most frequently refer to 'posts by general SNS users (e.g., Instagram tag searches, TikTok reviews)', while 58.0% of Gen X rely on 'travel sites and compilation articles' when selecting destinations (Source: Boku to Watashi to Inc. 'Survey on Travel Trends' April 23, 2025, n=500).
When deciding where to travel or imagining a city to visit, people tend to choose from 'cities they somehow know.' Because it's famous, seen on SNS, or vaguely heard of. Although there are countless cities in the world, only a small fraction come to mind as options.
However, when asked, aren't you a little curious about a travel destination that fits your 'current self'?
Othertown visualizes 'destinations that fit you' through a 4-axis, 16-type design.
It is not a tool to analyze your personality, but a tool to find a destination that suits who you are right now. Instead of saying 'You are this kind of person,' it says, 'This city fits you right now.' Values = your current self. Chosen from within, the recommendation is not a tourist spot or famous landmark, but the 'city' itself. You can start with a light curiosity of 'I'd like to take a look.'
Othertown is a new travel quiz that reveals the destination matched to your current self.
▪️ What is the travel diagnostic 'othertown'?
A travel diagnostic (beta version) to encounter a city that suits you from 500 global cities. Just by answering 40 questions, a city matching your current values becomes visible.
Items / Content
Target cities / 500 global cities
Number of questions / 40 (the last 5 are personalized and AI-generated)
Time required / Approx. 2-5 minutes
Fee / Completely free
Registration / Not required
Supported environments / Various web browsers
Release format / Beta version
Othertown diagnoses your 'travel personality' across 4 axes: 'Travel Style (Explorer / Immersive)', 'Environment Preference (Urban / Nature)', 'Risk Orientation (Adventure / Stability)', and 'Travel Tempo (Dynamic / Relaxed)'.
From the 40 answers, your position is plotted on each axis spectrum, and a 'destined city that suits you' is derived from combinations of 16 types.
Othertown visualizes 'destinations that fit you' through the same 4-axis, 16-type design.
4 Experience Designs
(1) The city is determined solely by your current values
What othertown aims to deliver is a 'pure encounter with a city.' All 40 questions are used solely to personalize the user's values, lifestyle, and sensibilities. By the time you finish answering, you will see both the outline of your values and a city that matches them. Learning about the city's culture and atmosphere, imagining it, and talking about it with someone—this is the experience we want to provide.
Displaying trends of you and the city in a chart.
(2) A design where 'people' come before AI
Othertown values the philosophy of 'utilizing AI starting from enriching human experiences.' During the quiz, based on the value trends seen from previous answers, AI generates the last 5 questions in real-time. The feeling that 'a question was directed specifically at me' greatly changes the sense of conviction in the results.
The results screen displays a 'Recommendation for You' written by AI interpreting the person's answers. Rather than a generalization like 'Type O is this kind of person,' it speaks to you saying, 'Because you have these values, this city seems to fit.' Because the words are directed only at you, you can honestly nod in agreement, thinking, 'Ah, that's about me.'
AI generates the last 5 questions in real-time. Posting a 'Recommendation for You' written by AI interpreting the person's answers.
(3) No one knows until they try it
Try it lightly, with the sensation of just picking a travel destination. You can start from that kind of distance. Since it is derived solely based on values, the diagnosed destination might be a city you know, or one you have never heard of. You look at destination candidates...
FAQ
What is the main feature of othertown?
It recommends travel destinations from 500 cities based on personal values rather than popularity or social media trends, incorporating AI personalization.
How long does the quiz take?
It takes about 2-5 minutes to answer the 40 questions.
Who operates othertown?
It is operated by Reiro Inc., based in Kobe, Hyogo Prefecture.