Rimoa Secures 100 Million Yen Funding from Headline Asia

Rimoa (Headquarters: Minato-ku, Tokyo; CEO: Ryu Hashimoto) has raised 100 million yen in funding from Headline Asia. This investment will strengthen product, AI, and content development, as well as talent acquisition, and accelerate the development of 'Charamix™,' a behavior modification platform that integrates characters, AI, and behavioral data.

The company also plans to expand its deployment into external services via SDK/API, primarily targeting the beauty, finance, e-commerce, and wellness sectors.

■ Why behavior modification?

People share common challenges in maintaining lifestyle habits related to sleep, health, beauty, learning, and finance, often finding them difficult to continue despite knowing they are beneficial. Conventional healthcare services have mostly been limited to tracking and visualization, failing to address the core challenge of sustaining behavior.

Since humans are driven by emotions, models relying solely on willpower and effort have structural limitations. Charamix aims to build a new behavior modification foundation that supports consistent action, starting with sleep.

■ What is Charamix?

Charamix is a 'Character-Driven Behavior OS' that supports user behavior change, centered around the field of sleep.

It integrates 'character engagement,' 'ID linkage,' 'lifestyle data integration,' and 'personalized suggestions' to provide an optimized experience for each individual user.

Beyond offering a standalone app, it provides an SDK/API for integration into external services, implementing 'character experiences' across daily touchpoints in beauty, finance, e-commerce, and wellness.

By combining emotional design (intrinsic motivation) in interactions with characters, incentive design (extrinsic motivation) based on achievements, and personalization via context-aware AI based on lifestyle data, it makes it possible to recreate a 'state where behavior is easy to sustain.'

Furthermore, Charamix relies on controlled design that respects IP and world-building, rather than free conversation via full LLMs, ensuring safe integration for IP holders and brand companies.

■ Rimoa's Strengths

CEO Hashimoto has created numerous hit content pieces in the character IP and content sectors.

The core insight consistently gained is that 'people are driven by emotions, not willpower,' and that 'hits and behavior modification are reproducible.'

Through years of IP operation and character production experience, the company has accumulated proprietary know-how on designing character world-views, emotional flow, engagement design, and long-term relationship building with users through voice content and live events.

■ Current Traction

Charamix is currently under development for a release in the latter half of 2026, driving business growth through both BtoC products and the SDK/API platform.

Concurrent efforts include:
- Advancing PoCs (proof-of-concept) with multiple companies, including major firms, focusing on beauty and retail.
- Promoting collaborations with local governments to design demonstrative themes in the health and behavior modification sector.
- Designing ID linkage and lifestyle data utilization with external partners.
- Developing the platform to embed character experiences into external services via SDK/API.

■ Roadmap

- Late 2026: Official release of Charamix and commencement of real-world deployment for businesses and local governments.
- B2B: Focus on beauty, retail, telecommunications, and wellness.
- B2G: Deployment in health and well-being initiatives for residents.
- Full-scale launch of personalized experiences via SDK/API, ID, and data linkage.
- 2027 and beyond: Promotion of 'life infrastructure' through external service integration.
- Cross-sector expansion into finance, e-commerce, beauty, education, and wellness.
- Full-scale deployment of the B2B2C model based on 'Charamix ID.'

■ Partner Recruitment

Rimoa is currently seeking PoC and business collaboration partners in the beauty, retail, telecommunications, finance, e-commerce, wellness, education, and municipal sectors. The company welcomes inquiries from businesses, local governments, and research institutions interested in promoting retention (LTV), improving conversion rates (CVR), utilizing lifestyle data, and new business development.