【Consultation Sessions & Campaigns at 3 Stores】Exterior Wall Painting: Can't Decide Even After Comparing? How to Choose and Criteria to Avoid Regret in an Era of Soaring Prices
This press release explains how to choose an exterior wall painting company and criteria to avoid regret in an era of soaring prices, targeting customers struggling with contractor selection. Remake Home, with showrooms in Nagoya, Owariasahi, and Toyota, will hold anniversary events and campaigns in May.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:10
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 01:49 (15h 18m after Collected)
When considering exterior wall painting, many people often feel, "I don't know which company to choose." Even after getting quotes from multiple companies and comparing them, it's often difficult to understand the differences in prices, paints, and construction details, leaving many unsure of what criteria to use for their final decision.
Especially in recent years, with rising paint prices and fluctuating construction costs, the era of "cheap is safe" is over.
This article clearly explains how to choose without regret, based on the current situation of the exterior wall painting industry nationwide.
To ensure that even those considering exterior wall painting for the first time can think thoroughly, we have showrooms in Nagoya City, Owariasahi City, and Toyota City.
Our company will celebrate its 1st anniversary for the Nagoya East store and 3rd anniversary for the Toyota store in May.
Precisely because we are in an era of soaring prices, we will hold "Anniversary Events and Campaigns" in May.
May Event
We hope to give back to the local community through exterior wall painting as much as possible.
*Event details at the end of the article
■Why is exterior wall painting difficult to compare?
At first glance, all exterior wall painting companies may seem to offer similar services.
・Similar paint names
・Explanation of three coats
・Similar quotations
However, in reality, it is a construction project where there can be significant differences in construction quality and durability.
The reason for this lies in the parts that become invisible after completion.
For example, surface preparation and primer application cannot be confirmed in the finished product, but if these steps are insufficient, deterioration can progress within a few years.
In other words, it is difficult to compare precisely because it is a construction project that cannot be judged by appearance.
■Reasons why choosing based solely on price leads to failure
A common mistake in exterior wall painting is to judge solely by price.
Currently, the raw material prices for paints are on an upward trend nationwide, and price revisions have become particularly noticeable since April 2026.
One of the backgrounds for this is the rise in crude oil prices and transportation costs due to the situation in the Strait of Hormuz.
Many resins and solvents used in paints are petroleum-derived, so they are significantly affected by crude oil prices, and this impact is spreading to paint prices.
In fact, we have received communication from a certain manufacturer that paint prices may be raised without prior notice due to the unstable situation.
(Typically, price increases are notified 2-3 months in advance)
In such a situation, if prices are forcibly lowered, it is not uncommon for cost adjustments to be made elsewhere.
・Lowering the grade of paint
・Reducing the number of coats
・Simplifying surface preparation
These aspects are difficult to discern from a quotation, and as a result, lead to regret such as "it deteriorated faster than expected."
It is dangerous to judge solely by price.
Points to compare ① Painting method (approach to process)
For exterior wall and roof painting, "why" a particular process is necessary is more important than "how many times" it is applied.
For example...
For roof painting, deteriorated roofing materials tend to absorb paint easily.
If the primer application is insufficient in this state, the paint's performance will not be fully demonstrated.
Therefore, depending on the condition, construction tailored to the building, such as applying primer twice, is necessary.
It is important whether the company can explain the "reason" for each process.
Points to compare ② Paint track record
Not only the type of paint but also its track record is important.
・How much has that paint been used in construction?
・What kind of buildings has it been used on?
・What is its condition after aging?
Even with the same high-durability paint, there can be differences in finish between companies that are accustomed to handling it and those that are not.
Furthermore, not only the construction company but also the "track record of the paint manufacturer" that produces the paint used by that construction company is an important point.
*Remake Home is committed to the motto "Painting is Performance" every day.
We have published a column that explains this, so please take a look here.
【Painting is Performance】｜Remake Home's 7 Important Achievements and How to Choose
It is important to look at the "experience of the construction company and paint manufacturer" rather than just the paint name.
Points to compare ③ Construction track record (ability to handle house builders)
Equally important as the paint's track record is the type of residential properties for which there is a construction track record.
Exterior wall materials and structures differ for each house manufacturer, and construction methods and precautions also vary significantly.
For example,
・House builder homes (Sekisui House, Daiwa House, Misawa Home, Toyota Home, etc.)
・Local builder homes
・Traditional Japanese construction homes
Sekisui House
Toyota Home
Daiwa House
Misawa Home
For each, the specifications of the sealant, the characteristics of the exterior wall material, and the method of surface preparation differ.
If construction is carried out without understanding these differences, it can lead to defects in the paint film and premature deterioration.
Especially in recent years, with rising paint prices and fluctuating construction costs, the era of "cheap is safe" is over.
This article clearly explains how to choose without regret, based on the current situation of the exterior wall painting industry nationwide.
To ensure that even those considering exterior wall painting for the first time can think thoroughly, we have showrooms in Nagoya City, Owariasahi City, and Toyota City.
Our company will celebrate its 1st anniversary for the Nagoya East store and 3rd anniversary for the Toyota store in May.
Precisely because we are in an era of soaring prices, we will hold "Anniversary Events and Campaigns" in May.
May Event
We hope to give back to the local community through exterior wall painting as much as possible.
*Event details at the end of the article
■Why is exterior wall painting difficult to compare?
At first glance, all exterior wall painting companies may seem to offer similar services.
・Similar paint names
・Explanation of three coats
・Similar quotations
However, in reality, it is a construction project where there can be significant differences in construction quality and durability.
The reason for this lies in the parts that become invisible after completion.
For example, surface preparation and primer application cannot be confirmed in the finished product, but if these steps are insufficient, deterioration can progress within a few years.
In other words, it is difficult to compare precisely because it is a construction project that cannot be judged by appearance.
■Reasons why choosing based solely on price leads to failure
A common mistake in exterior wall painting is to judge solely by price.
Currently, the raw material prices for paints are on an upward trend nationwide, and price revisions have become particularly noticeable since April 2026.
One of the backgrounds for this is the rise in crude oil prices and transportation costs due to the situation in the Strait of Hormuz.
Many resins and solvents used in paints are petroleum-derived, so they are significantly affected by crude oil prices, and this impact is spreading to paint prices.
In fact, we have received communication from a certain manufacturer that paint prices may be raised without prior notice due to the unstable situation.
(Typically, price increases are notified 2-3 months in advance)
In such a situation, if prices are forcibly lowered, it is not uncommon for cost adjustments to be made elsewhere.
・Lowering the grade of paint
・Reducing the number of coats
・Simplifying surface preparation
These aspects are difficult to discern from a quotation, and as a result, lead to regret such as "it deteriorated faster than expected."
It is dangerous to judge solely by price.
Points to compare ① Painting method (approach to process)
For exterior wall and roof painting, "why" a particular process is necessary is more important than "how many times" it is applied.
For example...
For roof painting, deteriorated roofing materials tend to absorb paint easily.
If the primer application is insufficient in this state, the paint's performance will not be fully demonstrated.
Therefore, depending on the condition, construction tailored to the building, such as applying primer twice, is necessary.
It is important whether the company can explain the "reason" for each process.
Points to compare ② Paint track record
Not only the type of paint but also its track record is important.
・How much has that paint been used in construction?
・What kind of buildings has it been used on?
・What is its condition after aging?
Even with the same high-durability paint, there can be differences in finish between companies that are accustomed to handling it and those that are not.
Furthermore, not only the construction company but also the "track record of the paint manufacturer" that produces the paint used by that construction company is an important point.
*Remake Home is committed to the motto "Painting is Performance" every day.
We have published a column that explains this, so please take a look here.
【Painting is Performance】｜Remake Home's 7 Important Achievements and How to Choose
It is important to look at the "experience of the construction company and paint manufacturer" rather than just the paint name.
Points to compare ③ Construction track record (ability to handle house builders)
Equally important as the paint's track record is the type of residential properties for which there is a construction track record.
Exterior wall materials and structures differ for each house manufacturer, and construction methods and precautions also vary significantly.
For example,
・House builder homes (Sekisui House, Daiwa House, Misawa Home, Toyota Home, etc.)
・Local builder homes
・Traditional Japanese construction homes
Sekisui House
Toyota Home
Daiwa House
Misawa Home
For each, the specifications of the sealant, the characteristics of the exterior wall material, and the method of surface preparation differ.
If construction is carried out without understanding these differences, it can lead to defects in the paint film and premature deterioration.