Conversational AI Concierge "NOIM" Launched in 5 Municipalities; 54% of Interactions Occur Outside Business Hours

Lipronext Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture; Representative Director: Kenji Fujita) has begun providing its conversational AI concierge, "NOIM," to five municipalities. A cross-sectional analysis of initial operational data from the implementing municipalities has confirmed that 54.1% of all usage occurs outside of business hours (outside 9:00-18:00 on weekdays, and on weekends). What is the conversational AI concierge "NOIM"? "NOIM" is a conversational AI concierge that provides a dialogue experience to help users move forward with their considerations by organizing their questions and concerns in a conversational format and structuring fragmented information into an understandable form. It is not merely an FAQ-style chatbot that answers questions. Its key feature is the design of an experience where users can organize their own intentions and proceed to the next action in areas requiring major life decisions such as higher education, employment, career change, housing purchase, and relocation. Introduction in the Relocation and Tourism sectors Implemented Municipalities (in no particular order) ・Niigata Prefecture / Relocation ・Minakami Town (Gunma Prefecture) / Relocation & Tourism ・Otsuchi Town (Iwate Prefecture) / Tourism ・Kawachinagano City (Osaka Prefecture) / Tourism ・Saito City (Miyazaki Prefecture) / Tourism Lipronext's business domain focuses on decision-making areas that are "life's turning points," such as higher education, employment, career change, housing purchase, and relocation. While this implementation in five municipalities focuses on the two areas of "relocation" and "tourism," operational data has confirmed cases where conversations about tourism develop into an interest in relocation, and the two areas are designed as a continuous experience. Relocation: Organizing vague anxieties and uncertainties through conversation In the relocation domain, conversations often start with vague inquiries like "I don't know where to start." There is a tendency to organize multiple conditions within the conversation, including not only information on subsidies and systems but also anxieties about the local community and work styles. Cases have been confirmed where users proceed with a conversation on NOIM outside of municipal office hours and then directly apply for an online relocation consultation. The design, which can automatically summarize the conversation content and use it for the application form text, lowers the hurdle of verbalization. Tourism: Creating personalized travel plans for each individual through conversation Numerous specific consultations before a trip occur, regarding schedules, travel routes, accommodations, gourmet food, and activities. The dialogue is characterized by co-creating a plan tailored to the user's interests. Compared to relocation, the utilization rate outside of business hours is even higher, reaching 60%, with frequent use observed at night and on holidays when planning trips. 54.1% occurs "outside business hours" A cross-sectional analysis of initial operational data from the five municipalities confirmed that 54.1% of all usage occurs outside of business hours. This is not just a matter of convenience; it is also a single indication for the fundamental question of "when and in what state do people make decisions?" At night, at home, on holidays, while talking with family—the "decision-making time" that could not be captured by counters until now is beginning to be visualized by NOIM. What NOIM aims for is to be a presence that can be there for people during that time. Future Outlook Lipronext's mission is "To turn life's turning points into exciting moments." Based on the knowledge gained in the decision-making areas of relocation and tourism, we will expand NOIM to all situations where major life decisions occur, such as housing, career changes, and higher education. We will also proceed with analyzing the conversation logs accumulated through operations in the five municipalities, working to visualize common patterns in major life decisions and the behavioral structure of how people worry and choose. Through conversation and experience, we will provide an experience where each individual can organize their intentions and take the next step, in more and more areas. Contact Information ▶Click here for the inquiry form ▶Click here to request materials *Please use the form for inquiries regarding this matter. Company Profile Company Name: Lipronext Co., Ltd. Established: February 2017 Representative: Representative Director Kenji Fujita Location: 2F, 2-54 Kobarigaoka, Nishi-ku, Niigata City, Niigata Prefecture (Headquarters) URL: https://lipronext.com/