Liberty Pro Co., Ltd. Announces 'TEN-MADE,' In-Store Display Fixtures for Cosmetics Available from 10 Units, Reducing Initial Fixed Costs by Over 50% Compared to Conventional Methods

Liberty Pro introduces a new sales promotion model that overturns conventional wisdom, reducing initial costs by over 50%. The era has arrived where brands can easily take action.

This service aims to solve the challenges faced by cosmetics manufacturers, sales promotion departments, and marketing managers who:
- "Want to try with just 10 stores first"
- "Are selling well on social media but are new to in-store expansion"
- "Find orders of 100 units or more too heavy"
- "Cannot get internal approval due to high initial costs for display fixtures"

By structurally reviewing the high mold costs, design fees, and logistics costs that traditionally occurred with small-lot display fixtures, we have reduced initial fixed costs by over 50% compared to conventional methods. Furthermore, we have made it possible to handle small-lot orders starting from 10 units. This allows brands to achieve a modern form of in-store expansion, where they can "start small, test, find best-selling products, and then expand."

Displaying in stores is the top priority. You can compete with just a backboard and a front-hanging POP.

What is TEN-MADE?
TEN-MADE™ is an in-store display fixture that supports small-lot orders, allowing cosmetics brands to start in-store expansion with just 10 units. It was developed to make it easier for brands that have grown through social media and e-commerce to conduct test sales in physical stores such as drugstores and variety shops, by reviewing mold costs, design fees, and logistics costs, which were challenges in conventional display fixture production, and reducing initial fixed costs by over 50% compared to conventional methods.

"Not knowing if it will sell" was the barrier to entering stores.
In recent years, the number of cosmetics brands growing from Instagram, TikTok, and e-commerce has increased. However, many brands faced the following challenges:
- Want to expand in stores, but initial costs are high
- Display fixture production is rejected for small lots
- High risk of failure due to mass production premise
- Budget does not match for test sales
- Sales vary by store, making it difficult to find the optimal solution
Especially in the cosmetics industry, display fixture proposals often assume "introduction of 100-300 units from the start," which has kept the psychological hurdle for initial introduction high.

"TEN-MADE" is a new in-store sales promotion model designed to address these challenges with the idea of "first observing market reactions" rather than "aiming for perfection from the start."

Three Structural Reforms to Reduce Initial Fixed Costs by Over 50%
With "TEN-MADE," we have structurally reviewed the high costs that traditionally occurred.
It was common knowledge that initial fixed costs would inevitably exceed 500,000 yen.

1. Mold Cost Reduction through Specification Standardization
By standardizing the optimal size of W300×D230×H300mm, we have compressed the mold and design fees that occurred each time. We have moved away from the method of "designing from scratch for each brand," enabling speedy and low-cost deployment.
The appearance is high quality, and the price has been reduced.

2. Achieving Both Luxury and Cost-Effectiveness through PET Material Utilization
We adopted PET material with high transparency and gloss. While maintaining an acrylic-like appearance, we have achieved lightweighting and cost optimization. It is designed not as a "cheap display fixture" but as a "low-risk display fixture that does not compromise brand image."
This price and quality were previously unattainable.

3. Logistics Reform through Knock-Down Structure
We adopted a "knock-down structure" that allows display fixtures to be folded and shipped. Compared to conventional finished product shipping, this significantly improves transport efficiency, simultaneously achieving reduced shipping costs, compressed storage space, and reduced operational burden on stores.
The thickness of the package can be kept within 3 centimeters.

Towards an Era Where "Trying First" is Possible
The biggest feature of "TEN-MADE" is that it is designed with "testing as a premise."
For example:
- Introduce in 30 stores first
- Change POP appeals
- Analyze reactions per SKU
- Confirm best-selling products
- Expand only to successful stores
This enables PDCA-type in-store sales promotion similar to digital marketing.

Instead of "seeing results after mass introduction" as in the past, it supports a sales promotion design that is suited to the current market: "start small, find the winning formula, and then expand."

Responding to the Increasing "Entry of E-commerce-Born Brands into Physical Stores"
In recent years, there has been an increasing number of brands that have gained recognition through social media and e-commerce and are moving to physical store expansion as their next growth phase. However, the following challenges also exist:
- Lack of knowledge about display fixtures
- Unfamiliarity with drugstore operations
- No experience with wholesale distribution
- Unaware of store operations

Liberty Pro provides support from a "現場視点 (on-site perspective)" that includes not just display fixture production, but also sales floor visibility, flow design, store operations, backroom circumstances, and sales promotion implementation sites. Shinji Fukumori, Representative of Liberty Pro Co., Ltd., has experience as a drugstore manager and in cosmetics.