Real Estate Sales Support Tool 'HOME VISTA' Begins Integration with Automated Follow-up and Negotiation Management Tool 'KASIKA'

Renobest Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masafumi Yamada) has announced the integration of its real estate sales support tool 'HOME VISTA' with 'KASIKA' (approximately 1,200 client companies), an automated follow-up and negotiation management tool for the housing and real estate industry developed by Cocolive Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yoshihiko Yamamoto).

This integration achieves higher precision in 'understanding customer interests' and 'timely sales actions' in real estate sales.

■ Background
While the use of digital tools is progressing in the sales of newly built condominiums, improving the precision of sales decisions—such as 'what information the customer is actually interested in' and 'when is the right time to approach them'—remains a significant challenge.
While HOME VISTA has provided visualization features for browsing history, there was a demand for a mechanism to efficiently follow up while grasping individual browsing situations for faster, practice-oriented applications. Given this background, we have integrated HOME VISTA with KASIKA to support smoother sales activities.

■ Overview of Integration
The integration of HOME VISTA and KASIKA consolidates customer behavior tracking with sales actions.
1. Real-time understanding of customer behavior: Browsing situations on HOME VISTA are reported to KASIKA in near real-time.
2. Sophistication of sales actions: Enables follow-ups at the appropriate timing based on customer browsing status, improving the accuracy of follow-ups.
3. Efficiency in customer attraction and follow-up: Leverages KASIKA's marketing automation features to optimize follow-up tasks linked with content sharing on HOME VISTA, achieving more efficient sales activities.

■ Future Outlook
We will begin with the integration of browsing status and, starting with this first phase, gradually expand functions to maximize sales efficiency and effectiveness.
1. Mutual linkage of customer information: Realizes automatic synchronization of customer information between HOME VISTA and KASIKA, streamlining data entry and management tasks.
2. Automatic registration of HOME VISTA customer invitation links: Registers custom customer links issued by HOME VISTA into KASIKA's customer records, enabling automatic insertion into follow-up emails for individual sales flow optimization.

■ Features of HOME VISTA
- Realistic spatial experiences with high-definition CG and VR
- Presentation features compatible with both face-to-face and online formats
- Flexible customer service environment with multi-device support
- Browsing control based on customer attributes and usage

■ Features of KASIKA
- Visualizes sales processes from inquiry to contract with data, helping to break away from individual-dependent practices
- Achieves comprehensive business efficiency through features like automated email/SMS/LINE delivery and automatic ingestion of portal inquiries
- Maximizes negotiation opportunities by strengthening customer management, including dormant customers
- Develops and provides industry-leading AI features like AI text generation and AI recommendations