On Sale Today! "Golden Ratio Strawberry Cheesecake" Supervised by Popular Chef George with Over 2.3 Million SNS Followers, Available on EC Shop [NOIE.] from April 24, 2026

"Golden Ratio Strawberry Cheesecake"

Rinascente Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; CEO: Toshinori Shoji) operates "NOIE.", an EC shop that develops product sales and EC businesses, selling original products utilizing regional specialties.

On Friday, April 24, 2026, we will launch a new product, "Golden Ratio Strawberry Cheesecake," created by Chef George, who is gaining popularity on SNS such as YouTube. George is a popular chef with over 2.3 million total SNS followers, having honed his skills at Michelin-starred restaurants. His recipe videos, which are easy to replicate at home, have garnered significant support.

The "Golden Ratio Strawberry Cheesecake" uses "Sumire no Hoppe" (variety: Beni Hoppe) strawberries from Honda Farm in Komatsu City, Ishikawa Prefecture. While enhancing the freshness and sweet-sourness of the strawberries, it layers the richness and smooth melting texture of cheese, paired with a graham cookie crumble base. Furthermore, by adding the refreshing nuance of orange and accentuating it with tonka beans, it achieves a flavor with depth. Since it is delivered frozen, you can enjoy different deliciousness: cool and dense when half-thawed, and smoother when fully thawed.

Additionally, 100 yen per box of this product will be donated to the Japan Food and Beverage Association as a reconstruction support fund for the 2024 Noto Peninsula Earthquake.

- Introducing the new "Golden Ratio Strawberry Cheesecake," where the fresh fruitiness of strawberries and the richness of cheese overlap.

NOIE.'s signature product, the "Golden Ratio Cheesecake," features a rich cheese flavor, a smooth mouthfeel, and a fragrant bake. By baking the outside at a high temperature to harden it and then slowly cooking it at a low temperature, it creates an exquisite texture and a pleasant lingering aftertaste.
Now, the "Golden Ratio Strawberry Cheesecake" appears as a new addition to the series. Using "Sumire no Hoppe" strawberries cultivated at Honda Farm in Komatsu City, Ishikawa Prefecture, it utilizes the unique sweetness, moderate acidity, and fresh fruitiness of strawberries, finishing it with a flavor that naturally intertwines with the richness of the cheese.

The key to the flavor is not just focusing on the fruitiness, but giving depth to the aroma and aftertaste. By layering a refreshing orange nuance, the strawberry flavor is drawn out more lightly, and tonka beans are used as an accent to lift it with a captivating flavor. We aimed for a balance where it's not too heavily biased towards sweetness, and the expression seems to change with every bite.

Also, a graham cookie crumble is laid on the base, creating a structure where you can enjoy the contrast in texture with the smooth cheese batter. Delivered frozen, its appeal lies in experiencing different tastes: a cool, dense mouthfeel when half-thawed, and a creamier, softer melt when fully thawed. A cheesecake that brings out the charm of strawberries, breathing with George's unique sensibility and technique, has been completed.

■ Comment from Chef George

While there are many wonderful cheesecakes in the world, I wanted to find my own golden ratio, exploring a formulation and cooking method where you can directly feel the material, texture, and aftertaste.
For the new flavor, I used Ishikawa Prefecture's strawberry, "Sumire no Hoppe."
I aimed for a balance where you can feel the original freshness of the strawberry while also sensing a pop strawberry taste.
Thank you for picking it up.
Bon appétit!

■ Comment from Package Designer, Kutani Ware Artist Yoka Muta

In Kutani ware, drawing outlines with sumi ink varying in strength is called "Kotsugaki" (bone drawing).
With this line drawing method, the softness of plants and the vitality of animals are expressed.
The strawberry is a fruit that symbolizes the joy of spring.
I drew clusters of fresh strawberries while imagining their sweet and refreshing fragrance.

■ Product Overview
Product Name: Golden Ratio Strawberry Cheesecake
Selling Price: 5,500 yen
Release Date: April 24, 2026 (Friday)
Storage Method: Frozen storage (-18°C or below)
Sales Destination: EC Shop "NOIE."
URL: https://noie.store/home/
* 100 yen per box will be donated to the Japan Food and Beverage Association for Noto reconstruction.

■ Profile
≪Chef≫
George [Takashi Yoshida]