From Office Worker to Designer: A 51-Year-Old's New Beginning. 'WAGARAGA', a 3D Japanese Pattern Band that Brings the 'Beauty of Japan' to Apple Watch, Begins Pre-Sales on Makuake.
Rejoubelle Inc. has launched a new brand, 'WAGARAGA,' and its first product is a leather band for Apple Watch that replicates a 3D texture using a unique multi-layer printing technique. Featuring designs by a renowned Kyoto Yuzen master and craftsmanship from a veteran domestic workshop, the product will be available for pre-order on Makuake starting May 18, 2026, with early-bird discounts of up to 25% off. The project stems from the desire of founder Mr. Nakamura, who transitioned from an office worker to a designer at 51, to 'enrich daily life.'
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- 📰 Published: May 18, 2026 at 21:00
- 🔍 Collected: May 18, 2026 at 12:31
- 🤖 AI Analyzed: May 18, 2026 at 17:36 (5h 4m after Collected)
A band that blends into everyday life. The cherry pattern enriches your life. Rejoubelle Inc. (Headquarters: Chuo-ku, Tokyo) has launched a new brand, 'WAGARAGA,' with the desire to 'add Japanese patterns to modern products and enrich daily life.' As its first product, a leather band for Apple Watch that replicates a three-dimensional texture with its unique multi-layer printing technology will be available for pre-order on the new product and experience crowdfunding service 'Makuake' starting from 12:00 on Monday, May 18, 2026. [Makuake Project Page] https://www.makuake.com/project/wagaraga/ *Scheduled to go live at 12:00 on May 18, 2026. This time, three Japanese patterns are available: from the left, white rose (purity), blue chrysanthemum (nobility), and cherry (fertility). ■ Background of Development: The Importance of 'Coloring Everyday Life' as an Office Worker. Representative Nakamura, having spent many years in the hustle and bustle of corporate life, came to believe that 'if the items we carry with us could provide more peace and inspiration, our daily lives would be much richer.' At the age of 50, he took the plunge and moved from his long-standing career into the world of product design. The project to adorn the Apple Watch, an essential business tool, with the traditional beauty of Japan was born from a pure desire to 'add a touch of casual elegance to everyday life.' ■ Product Features: The Traditional Beauty of Japan, Blooming on Your Wrist. 'WAGARAGA' offers not just a Japanese-style design, but a new experience to be enjoyed through 'touch.' 1. Modern Designs by a Master of Kyoto Yuzen: Special Japanese patterns were drawn by a renowned kimono designer to harmonize with modern attire. Each pattern carries a meaning of wishing happiness for the user. 2. A 'Touchable' Texture Created by Unique Multi-layer Printing: Using the latest printing technology, ink is layered multiple times to create a depth and feel that seems to breathe life into the patterns. It has a texture that makes you want to stroke your wrist in a casual moment. 3. Reliable Craftsmanship from a Veteran Domestic Workshop Founded in 1930: Production is handled by a domestic veteran workshop specializing in watch bands with over 90 years of history. The precise stitching and finishing by skilled artisans create a sense of luxury suitable for an adult woman. ■ Pre-orders Start on Makuake from May 18. In the project starting from 12:00 today, several rewards are available, including the best-value 'Super Early Bird (up to 25% OFF)' exclusively for early supporters. Project Period: May 18, 2026 (Monday) 12:00 to late June 2026 (planned). Pre-order Price: Limited quantity, Super Early Bird from 25% OFF. It will be delivered to you in a paulownia box. ■ About Rejoubelle Inc. A product planning company established with the desire to 'add Japanese patterns to modern products to make everyday life casually stylish and richer.' We propose a rich lifestyle where traditional beauty elegantly colors daily life and brings inspiration to the user. [Company Profile] Company Name: Rejoubelle Inc. Representative: Masato Nakamura, Representative Director. Location: 2F Ginza Otake Residence, 1-22-11 Ginza, Chuo-ku, Tokyo. Business: Product design planning and sales, operation of the 'WAGARAGA' brand. URL: https://wagaraga.jp/