Research and Innovation to Exhibit at Marketing Week Summer 2026: Solving 'Sales Challenges' for Manufacturers and Retailers with Real Data

Research and Innovation Inc. (Headquarters: Minato-ku, Tokyo; CEO: Nobunobu Nakaoka; hereinafter 'RnI'), the operator of the 'CODE' app that converts receipts into cash, will exhibit at 'Marketing Week Summer 2026,' one of Japan's largest comprehensive marketing exhibitions, to be held at Tokyo Big Sight from June 24 (Wed) to June 26 (Fri), 2026.

At our booth, we will introduce the full scope of our business support service 'CODE,' which leverages real-world shopping registration data collected from 300,000 MAU. We will provide proposals for solutions that solve challenges for manufacturers and retailers, ranging from demos of our BI tool 'Kailog View,' which uncovers consumer insights behind hit products, to 'Research (Hypothesis Testing)' using purchase data and 'Advertising/Sales Promotion' that directly approaches purchasing behavior. We will also conduct special demos where you can see purchase data for designated products on the spot.

Exhibition Overview
Exhibition Name: Marketing Week Summer 2026 (MaS)
Dates: June 24 (Wed) - June 26 (Fri), 2026, 10:00-17:00 (ends at 16:30 on the last day)
Venue: Tokyo Big Sight
Booth Number: West Hall 2, M13-76
Admission: Free (Pre-registration required)
Official Website: https://www.marketing-week.jp/summer/ja-jp.html

Four Highlights for Practitioners
1. BI Tool Experience Using Real Data from 300,000 MAU
You can experience a BI tool that visualizes vast purchase data from daily shopping (receipts + barcodes). We offer analysis demos useful for manufacturers' shelf-space planning and promotional strategies. We will also publish purchase data for requested products on the spot.

2. End-to-End Problem-Solving Solutions
We present solutions to challenges like 'not knowing how to utilize purchase data' or 'analysis not leading to action.' We provide a mechanism that connects analysis, hypothesis testing, and promotions, along with case studies.

3. In-Booth Mini-Seminars Deciphering Current Trends with Data
During the event, we will host mini-seminars at our booth. We will explain the latest trends using our 'Kailog' data, including insights into inflation, trending media stories, and viral cases discussed on social media or by famous YouTubers.

4. Data-Backed 'Product Showdowns'
We visualize the results of product comparisons often debated by consumers ('Which one do you prefer?') using CODE's purchase data, providing an engaging way to understand the power of purchase data.

About CODE
CODE is a smartphone app where users receive points exchangeable for various rewards by scanning receipts and product barcodes. Corporate entities use the big data and surveys collected for marketing purposes, with a portion returned to consumers as rewards. CODE holds multiple patents (No. 5980448, No. 6425297), has over 3.6 million downloads, 40 million product registrations per month, and over 160 million total product evaluations.