[New Release] 'How to Start BtoG Business' by Former Municipal Official and Recruit Salesperson Released on May 25
Akihisa Kito, Representative of Re-Cross Co., Ltd., releases his first book, 'How to Start BtoG Business,' on May 25, 2026. Leveraging his experience in municipal government, national ministries, and Recruit, he explains orthodox methods for SMEs to achieve results in the BtoG market with low risk.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 18:20
- 🔍 Collected: May 25, 2026 at 09:31
- 🤖 AI Analyzed: May 25, 2026 at 10:27 (55 min after Collected)
The first book by Akihisa Kito, Representative of Re-Cross Co., Ltd. (Headquarters: Toyohashi, Aichi Prefecture), titled 'How to Start BtoG Business,' will be released by Shuwa System on Monday, May 25, 2026.
This book is the definitive guide systematizing the orthodox methods for private companies to reliably achieve results in the BtoG (Business to Government) market, which is often perceived as 'special' or 'high-barrier.'
The author is a BtoG business support professional with a unique background in Japan: he joined the Toyohashi City Hall after graduating from Tohoku University, experiencing the 'receiving side' of sales such as budget requests and specifications, learned the perspective of national policy through a dispatch to the Ministry of Economy, Trade and Industry, and engaged in frontline corporate sales after joining Recruit.
Asserting that 'no ultra-C (trick) is needed,' he discloses the know-how on how to enter the 20 trillion yen tender/proposal market with low risk and how to acquire and expand achievements.
Key points of the book:
1. Insights from a unique author who has navigated three fields: 'City Hall x Ministries x Recruit.'
2. Rejects 'ultra-C' or connections, presenting standard methods to steadily achieve results.
This book is the definitive guide systematizing the orthodox methods for private companies to reliably achieve results in the BtoG (Business to Government) market, which is often perceived as 'special' or 'high-barrier.'
The author is a BtoG business support professional with a unique background in Japan: he joined the Toyohashi City Hall after graduating from Tohoku University, experiencing the 'receiving side' of sales such as budget requests and specifications, learned the perspective of national policy through a dispatch to the Ministry of Economy, Trade and Industry, and engaged in frontline corporate sales after joining Recruit.
Asserting that 'no ultra-C (trick) is needed,' he discloses the know-how on how to enter the 20 trillion yen tender/proposal market with low risk and how to acquire and expand achievements.
Key points of the book:
1. Insights from a unique author who has navigated three fields: 'City Hall x Ministries x Recruit.'
2. Rejects 'ultra-C' or connections, presenting standard methods to steadily achieve results.
FAQ
『自治体ビジネスの始め方』の著者はどのような経歴を持っていますか？
著者の木藤昭久氏は、東北大学卒業後に豊橋市役所に入庁し、予算要求や仕様書作成を担当。その後、経済産業省への出向で国策の視点を学び、リクルートへの転職後は最前線で法人営業に従事した、自治体ビジネス支援のプロです。
本書はどのような企業をターゲットにしていますか？
自治体ビジネス（BtoG市場）への参入を目指す民間企業をターゲットとしています。建設業などの特定業種だけでなく、自治体との取引を検討している幅広い企業に向けて、営業戦略や入札への取り組み方を解説しています。
自治体ビジネスにおいて、どのようなアプローチが有効とされていますか？
「ウルトラC」やコネといった飛び道具に頼るのではなく、説明責任が重いエンタープライズ営業と定義し、架電、メール、郵送DMといったBtoBの王道施策を愚直に高水準で実行する戦略を推奨しています。
本書で解説されている具体的な内容は何ですか？
導入編として自治体の組織や発注方法などの基礎知識、実践編としてターゲット選定、アプローチ手法、商談・フォローアップ、入札・プロポーザルへの参加方法、実績拡大に至るまでのノウハウを体系化しています。
自治体ビジネスにおいて、実績はどの程度重要ですか？
「実績 is king」という考え方に基づき、導入実績を積み上げ、それを縦・横・BtoB/BtoCに広げていくことが、信頼を獲得しさらなる受注につながる最良の営業戦略であると説いています。