CHUMS Opens First Outlet Store in Kansai at Rinku Premium Outlets

Landwell Co., Ltd. (Minato-ku, Tokyo; President: Yoshihisa Tsuchiya) will open the first outlet store in the Kansai region for CHUMS, the outdoor and casual brand for which it serves as the exclusive distributor in Japan, at Rinku Premium Outlets in Izumisano City, Osaka Prefecture, on Friday, July 17, 2026.

● Concept: "The First CHUMS Outlet in Kansai – A Thrilling Treasure Hunt Experience"

As CHUMS' first outlet in Kansai, this store offers a unique shopping experience where customers can enjoy the excitement of a treasure hunt while discovering CHUMS' brand world and taking advantage of outlet-exclusive value.

The product lineup includes a wide range of popular CHUMS items such as apparel, bags, and lifestyle goods. From everyday essentials to nostalgic, hard-to-find classics, the store features a diverse selection, offering new discoveries and delightful encounters with every visit.

● Store Overview

Store Name

CHUMS Rinku Premium Outlets Store

Opening Date

July 17, 2026 (Friday)

Address

3-28 Rinku-Oido Minami, Izumisano City, Osaka Prefecture

Seaside 2F, Zone 7315

Opening Hours

10:00–20:00 (in accordance with facility operating hours)

News Page URL

https://www.chums.jp/news/249

● Opening Campaign

Customers who purchase items totaling 5,000 yen or more (tax included) will receive a limited-edition "Booby Strap" featuring CHUMS' iconic "Booby Bird" design.

※ While supplies last.

● Brand Overview: CHUMS

The founder of CHUMS, who worked as a river guide on the Colorado River in Utah, USA, developed a sunglasses retainer to prevent losing sunglasses during rafting trips. This innovation became CHUMS' first product: the "CHUMS Original Retainer."

The company established a factory in Hurricane, Utah, introduced the Booby Bird as its brand mascot, and began expanding into apparel using sweat-wicking fabrics. For over 40 years, CHUMS has continued to bring to life everyday ideas like "it would be great to have an item like this."

● Brand Mascot: Booby Bird

"CHUMS®", "BOOBY BIRD®", and "ブービーバード®" are registered trademarks of Landwell Co., Ltd.

The Booby Bird, known as "Katsuo-dori" in Japan, inhabits coastal areas from Ecuador to southern Mexico and the Ogasawara Islands. Highly approachable and fearless, it is affectionately called "bobo" (foolish bird) by South American fishermen—a term shared with the well-known "Booby Prize," awarded to the second-last place.

CHUMS Japan Official Website: http://www.chums.jp/

CHUMS Japan Official Instagram: https://www.instagram.com/chums_japan/

CHUMS Japan Official X: https://twitter.com/chumsjapan

CHUMS Japan Official Facebook: https://www.facebook.com/shop.chums.jp/

CHUMS Japan Official YouTube: https://www.youtube.com/user/ChumsOfficial

【For Media Inquiries, Product Loans, and Feature Requests】

Landwell Co., Ltd., Public Relations Department TEL: 03-6432-9551

7F, Aoyama Crystal Building, 3-5-12 Kitaaoyama, Minato-ku, Tokyo

Contact: Watanabe, Akatsuka, Hasebe, Sakaki EMAIL: press@chums.jp