CHUMS & Loft Exclusive: Summer Bottle Series Launches to Brighten Your Summer
Landwell Co., Ltd. will launch the 'Summer Bottle' series by outdoor brand CHUMS on June 12, 2025, exclusively at CHUMS direct stores and Loft stores nationwide. Targeting women in their late 20s to 30s, the series includes bottles, tumblers, and tote bags.
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Landwell Co., Ltd. (Minato-ku, Tokyo; Representative Director: Yoshitaka Tsuchiya) will launch the Summer Bottle series on Friday, June 12, with the concept of 'Enjoy summer with your favorite bottle.'
The series will be sold exclusively at CHUMS direct stores and 'Loft' stores operated by Loft Co., Ltd. nationwide.
This bottle series is designed to make everyday summer scenes, such as going out on hot days, commuting, or weekend walks, more enjoyable.
● Concept: 'Enjoy summer with your favorite bottle'
The Summer Bottle series was created for women in their late 20s to 30s who are particular about their 'lifestyle,' including interior design and accessories, as a bottle they would want to carry every day.
With the sentiment, 'On hot days or for a short outing. Take your favorite bottle and enjoy summer even more,' the design blends seamlessly with simple styles while adding CHUMS' signature playful spirit. Along with the joy of carrying a favorite item, it adds a lighter touch to summer daily life.
● Product Lineup
Centered on bottles and tumblers that complement active summer leisure scenes, the series also includes convenient tote bags, towel pouches, and drink holders. The entire series offers a cohesive world view.
The design uses orange fruit motifs to evoke summer freshness. By combining healthy, pop-impression orange with cool blue, it expresses an 'adult cuteness' that feels bright yet calm.
The product page will be available from Friday, June 19.
● Camper Wave Bottle 300ml ● Camper Wave Bottle 500ml
Color: Orange Color: Lt.Blue
Price: ¥4,290 (tax incl.) Price: ¥4,620 (tax incl.)
● Camper Wave Tumbler ● Booby Straw Cup Cover
Color: Off White (left image: sold as a set with tumbler)
Price: ¥3,850 (tax incl.)
● Drink Holder ● Bottle Pocket Mini Tote Bag
Color: Cream Color: Sky
Price: ¥2,970 (tax incl.) Price: ¥5,940 (tax incl.)
Can hold Camper Wave Tumbler, Camper Wave Bottle 300ml, and convenience store coffee.
● Towel Pouch
Color: Cream
Price: ¥1,760 (tax incl.)
Can be used as a pouch, hand towel, or bottle holder.
● 'CHUMS' Brand Overview
The founder, who worked as a river guide on the Colorado River in Utah, USA, developed a sunglass strap to solve the problem of sunglasses falling into the river while rafting. This led to the creation of CHUMS' first product, the 'CHUMS Original Retainer.'
A factory was established in Hurricane, Utah, the brand mascot Booby Bird was born, and apparel using sweatshirt fabric was launched. For over 40 years since, the brand has continued to bring to life the idea, 'It would be nice to have an item like this' in daily life.
● Brand Mascot: Booby Bird
'CHUMS®', 'BOOBY BIRD®', and 'ブービーバード®' are registered trademarks of Landwell Co., Ltd.
The Booby Bird is a seabird found along the coast from Ecuador to southern Mexico, and in Japan, in the Ogasawara Islands. Known for being very friendly and fearless, South American fishermen call it 'bobo (bobo bird).' The name is the same word as the familiar 'booby prize,' which is second from last.
CHUMS Japan Official Website: http://www.chums.jp/
CHUMS Japan Official Instagram: https://www.instagram.com/chums_japan/
CHUMS Japan Official X: https://twitter.com/chumsjapan
CHUMS Japan Official Facebook: https://www.facebook.com/shop.chums.jp/
CHUMS Japan Official YouTube: https://www.youtube.com/user/ChumsOfficial
The series will be sold exclusively at CHUMS direct stores and 'Loft' stores operated by Loft Co., Ltd. nationwide.
This bottle series is designed to make everyday summer scenes, such as going out on hot days, commuting, or weekend walks, more enjoyable.
● Concept: 'Enjoy summer with your favorite bottle'
The Summer Bottle series was created for women in their late 20s to 30s who are particular about their 'lifestyle,' including interior design and accessories, as a bottle they would want to carry every day.
With the sentiment, 'On hot days or for a short outing. Take your favorite bottle and enjoy summer even more,' the design blends seamlessly with simple styles while adding CHUMS' signature playful spirit. Along with the joy of carrying a favorite item, it adds a lighter touch to summer daily life.
● Product Lineup
Centered on bottles and tumblers that complement active summer leisure scenes, the series also includes convenient tote bags, towel pouches, and drink holders. The entire series offers a cohesive world view.
The design uses orange fruit motifs to evoke summer freshness. By combining healthy, pop-impression orange with cool blue, it expresses an 'adult cuteness' that feels bright yet calm.
The product page will be available from Friday, June 19.
● Camper Wave Bottle 300ml ● Camper Wave Bottle 500ml
Color: Orange Color: Lt.Blue
Price: ¥4,290 (tax incl.) Price: ¥4,620 (tax incl.)
● Camper Wave Tumbler ● Booby Straw Cup Cover
Color: Off White (left image: sold as a set with tumbler)
Price: ¥3,850 (tax incl.)
● Drink Holder ● Bottle Pocket Mini Tote Bag
Color: Cream Color: Sky
Price: ¥2,970 (tax incl.) Price: ¥5,940 (tax incl.)
Can hold Camper Wave Tumbler, Camper Wave Bottle 300ml, and convenience store coffee.
● Towel Pouch
Color: Cream
Price: ¥1,760 (tax incl.)
Can be used as a pouch, hand towel, or bottle holder.
● 'CHUMS' Brand Overview
The founder, who worked as a river guide on the Colorado River in Utah, USA, developed a sunglass strap to solve the problem of sunglasses falling into the river while rafting. This led to the creation of CHUMS' first product, the 'CHUMS Original Retainer.'
A factory was established in Hurricane, Utah, the brand mascot Booby Bird was born, and apparel using sweatshirt fabric was launched. For over 40 years since, the brand has continued to bring to life the idea, 'It would be nice to have an item like this' in daily life.
● Brand Mascot: Booby Bird
'CHUMS®', 'BOOBY BIRD®', and 'ブービーバード®' are registered trademarks of Landwell Co., Ltd.
The Booby Bird is a seabird found along the coast from Ecuador to southern Mexico, and in Japan, in the Ogasawara Islands. Known for being very friendly and fearless, South American fishermen call it 'bobo (bobo bird).' The name is the same word as the familiar 'booby prize,' which is second from last.
CHUMS Japan Official Website: http://www.chums.jp/
CHUMS Japan Official Instagram: https://www.instagram.com/chums_japan/
CHUMS Japan Official X: https://twitter.com/chumsjapan
CHUMS Japan Official Facebook: https://www.facebook.com/shop.chums.jp/
CHUMS Japan Official YouTube: https://www.youtube.com/user/ChumsOfficial
FAQ
What are the sales channels for the Summer Bottle series?
CHUMS direct stores and Loft stores nationwide.
What is the target age group?
Women in their late 20s to 30s.
What is the price range?
From ¥1,760 to ¥5,940 (tax incl.).