Premium Skincare Brand 'GYEOL HAUS', Highly Rated on Korea's Largest Beauty Platform 'hwahae', Officially Launches in Japan

RAD Co., Ltd. (Location: Gotanda, Shinagawa-ku, Tokyo) will officially launch 'GYEOL HAUS,' a premium skincare brand that is attracting attention on South Korea's largest beauty platform 'hwahae,' in the Japanese market.

'hwahae' is introduced as South Korea's largest beauty platform, boasting 12 million users, over 9 million accumulated reviews, and data on 370,000 products.

In conjunction with its full-scale launch in the Japanese market, GYEOL HAUS is scheduled to open a pop-up at the 'Next Trend Zone' within @cosme OSAKA for two months, from May 27 (Wednesday) to July 27 (Monday), 2026. Through opportunities for customers to physically experience the products in-store, the brand aims to expand its tangible touchpoints.

Under the philosophy of 'refining the skin's texture (gyeol),' GYEOL HAUS is an oil skincare brand that focuses on a unique ingredient design concept called 'oil architecture' and carefully selected jojoba oil.

Its flagship product, 'Skin Barrier Jojoba Oil,' was selected as the No. 1 face oil in the 'hwahae' awards for two consecutive years in 2024 and 2025. Having been developed as a representative item of the brand in South Korea, GYEOL HAUS is now making its first landing in Japan.

■ Commitment to 'Premium Jojoba Oil'

The jojoba line of GYEOL HAUS is formulated with carefully selected jojoba seed oil.

ECOCERT-certified organic jojoba oil: Adopts organic jojoba oil raw materials that have obtained ECOCERT certification, one of the international certification bodies in the organic and natural fields.

Unrefined, cold-pressed extraction: By pressing without applying heat, the original nutritional components of jojoba are extracted intact.

Premium golden jojoba oil: Formulated with golden jojoba oil produced by unrefined cold pressing.

(Image is for illustrative purposes)

■ Product Lineup

Skin BJ Oil

[1] Skin Barrier Jojoba Oil

34mL / 3,300 JPY (tax included)

Adding a little ingenuity to daily care
Multi-use jojoba oil

✦ Mix 2-3 drops at the end of skincare
✦ As a booster immediately after washing the face
✦ Mix with serums and creams
✦ For moisturizing care of face, body, and hair

Jojoba seed oil has a wax ester structure close to human sebum components, making it easy to blend into the skin and providing moisture to the stratum corneum.

[2] Jojoba Essence Mist

80mL / 3,520 JPY (tax included)

When dryness is a concern
Layer to add moisture

✦ Two-layer type mist of oil and moisture to use after shaking
✦ In place of toner after washing the face
✦ A quick spray of moisture anytime, anywhere

Eight types of hyaluronic acid provide moisture to the stratum corneum, conditioning the skin to be fresh and dewy.

HJ Essence Mist

MJ Serum & Cream

[3] Jojoba Serum & Cream

60g / 3,850 JPY

A cream used by changing ratios
according to skin condition and season

✦ 1:1 For daily use
✦ 2:1 On days you want a light finish
✦ 1:2 For rich moisturizing care on days when dryness is a concern

A customizable cream that allows you to adjust the finish to your liking depending on how you mix it, enabling easy-to-incorporate moisturizing care all year round.

[4] Olive & Lemon Glow Hydrogel Mask Pack

3P 2,640 JPY / 1P 880 JPY (tax included)

Wellness-inspired olive and lemon care,
inspired by the 'drinking trend'

✦ A hydrogel mask providing a moisturizing feel, formulated with olive fruit oil and lemon fruit water
✦ Features a unique usage sensation where the mask turns transparent over time
✦ Uses olive fruit oil derived from Spanish organic, cold-pressed, unrefined EVOO

Formulated with niacinamide and glutathione to care for dull impressions caused by dryness.

OL Mask Pack

■ Brand Activity Track Record

Collaboration with Korean Premium Spa 'TREATZ' (Nov-Dec 2024)
Implemented a collaboration with 'TREATZ', a premium esthetic salon based in the Gangnam area of Seoul.

Launched a dedicated facial care course 'Radiance Gyeol Facial Care' composed solely of GYEOL HAUS products, proposing the brand's worldview and product appeal through an experiential treatment.

THE HYUNDAI Seoul × hwahae Beauty Travel Pop-up (Sep 2025)
As one of the official curation brands of South Korea's largest beauty platform 'hwahae', featured at the Seoul landmark.