[2026 Latest Retail Media] Following the "Diaper Changing Stations with Ad Space" Exceeding 100 Units in Half a Year, a New Development! Recruitment of Advertisers for "Baby Chairs with Ad Space" to Capture Parent-Child Time at Restaurants and Food Courts Begins

Lakshme Inc. (Headquarters: Kiryu City, Gunma Prefecture, CEO: Junhiko Iino, hereinafter Lakshme), which handles product and service development support, brand strategy support, advertising production, and education business, will officially launch the free installation of "Baby Chairs with Ad Space" and recruit advertisers on July 1, 2026, as the second phase of its social contribution retail media business.

The first phase, "Diaper Changing Stations with Ad Space," launched in the summer of 2025, achieved installation of over 100 units in public and private facilities nationwide in just half a year. Building on this overwhelming speed of adoption and track record, we are now launching a new advertising medium focused on the "eating out and dining scenes" for families with children, expanding to baby chairs and recruiting advertising companies.

Three Overwhelming Media Values of the New Media "Baby Chairs with Ad Space"

1 Overwhelming Contact Time: Guaranteed Approach During "30 Minutes of Mealtime" Without Smartphones

Compared to the "3 minutes of care" at diaper changing stations, the contact time for baby chairs is "mealtime (approximately 20-40 minutes)" at restaurants and food courts. During meals with infants and toddlers, parents prioritize their child's meal, leaving no time for smartphones. The advertisement is "always within sight" from the front, back, or close proximity of the child, achieving extremely high-purity recognition (nearly 100% visibility) with no competition.

An example of an advertisement placed on the back of a baby chair. It reliably delivers the message in a position that constantly attracts the attention of parents and those around during mealtime.

2 Strong Contextual Effect: Directly Linked to Products for Baby Food, Education, Outings, and Life Planning

The situation of "a child sitting and eating a meal" creates a context with extremely high affinity for products targeting families with children, such as food education, early childhood education, snacks, family trips, and even future insurance or car considerations. Messages can be delivered at the moment when the target audience is most conscious of their challenges (health, growth, future).

3 A Win-Win-Win Social Contribution Model: Enhances Corporate Brand Image

Lakshme provides safe and secure baby chairs sold by "KATOJI," which boasts the top domestic share in baby beds and double-rider strollers, free of charge to each facility. For advertising companies, it's not just a commercial advertising space, but an opportunity to fulfill their social responsibility (CSR) as "sponsors supporting Japan's essential childcare infrastructure" and to widely promote it externally as their own innovative initiative.

An example of a free-to-install baby chair with a modern design and functionality. It can be stacked for space-saving storage and is easy to carry.

[Track Record: Success of the Pilot Project "Diaper Changing Stations"]

This project already has a proven track record. The free provision project for "Diaper Changing Stations with Ad Space," which was implemented ahead of time, achieved installation of over 100 units in half a year with the sponsorship and participation of major companies (such as Meiji Co., Ltd.). Facilities have provided numerous positive comments such as "customer satisfaction increased at zero cost," and parents have said, "It's helpful to have more clean and safe facilities." This successful scheme will be directly applied to the "Baby Chairs" project.

[Companies and Products We Would Like Advertisers to Consider]

Food and Beverage Manufacturers (baby food, toddler food, snacks, health drinks, etc.)

Education, Early Learning Services, and Toy Manufacturers (preschool classes, correspondence courses, picture books, educational toys, etc.)

Life Planning, Financial, and Infrastructure Companies (child education insurance, family cars, house builders, family-oriented gadgets, etc.)

Daily Necessities and Pharmaceutical Manufacturers (disinfection goods, skincare products, etc.)

* A first-come, first-served plan for test advertising is also available starting from low prices such as "¥70/day~" per unit (depending on advertising conditions). Furthermore, we also offer support for limited design and creative (copy, design, etc.) production by Lakshme's professional team, who deeply understand parents' needs.

[Expert Comment: New Possibilities as Retail Media]

Message from Junhiko Iino, CEO of Lakshme Inc.

"Amidst rising digital advertising costs and progressing cookie regulations, the value of retail media in 'real locations' where the target audience surely exists is being globally re-evaluated. What we offer is not just an 'advertising space.' It is the creation of an 'experience that enriches parent-child time,' where moms and dads can catch their eye, feel a moment of relief, or gain useful information during childcare. On the reliable infrastructure built with strong partners like KATOJI and Meiji, we will help deliver your excellent products and services directly to the people you want to reach most. We invite you to join this new challenge."

[Inquiries and Material Requests (for Advertising Companies)]

We have prepared "Business Overview" materials. Please feel free to contact us from the URL below.

Inquiries: https://www.lakshme.co.jp/contact.php

Contact: Lakshme Inc., Advertising Business Department

* KATOJI's "top domestic share in baby beds and double-rider strollers" is based on research by Lakshme Inc. (as of June 2025).

[Company Profile]

Company Name: Lakshme Inc.

CEO: Junhiko Iino

Location: Kiryu City, Gunma Prefecture / Toshima Ward, Tokyo

Business Activities: Product and service development support, brand strategy support, marketing research, advertising production, education, etc.

URL: https://www.lakshme.co.jp/