[Japan's First*] Nationwide Free Installation of "Baby Diaper Changing Tables" with Advertising Spaces
Lakshmi Co., Ltd., in collaboration with Meiji and Katoji, is expanding its free installation of diaper changing tables equipped with ad spaces. The project surpassed 100 installed units nationwide by February 2026, aiming to improve infrastructure for parents.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
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Lakshmi Co., Ltd. (Headquarters: Kiryu City, Gunma Prefecture; Representative Director: Sumihiko Iino; hereinafter "Lakshmi"), which engages in management consulting, advertising creative, and education businesses, acting as the representative company in a three-company joint project, started a free provision business of "infant diaper changing tables" with advertising spaces from the summer of 2025, and exceeded 100 installed units nationwide by the end of February 2026.
This initiative aims to improve the outing environment for parents raising infants and to develop the social infrastructure for childcare support. The product price and shipping costs for the infant diaper changing tables are provided completely free of charge to all facilities.
List of partner companies in this project
Meiji Co., Ltd.
Katoji Co., Ltd.
Lakshmi Co., Ltd.
■ Necessity of Diaper Changing Tables and Business Overview
When going out with infants, one of the facilities that many parents need is a "diaper changing space." However, well-equipped facilities are still often limited, and especially in private facilities, installation costs and maintenance issues have been barriers.
To address these issues, Lakshmi has built a business model that utilizes advertising space in exchange for providing diaper changing tables for free, bringing the installation cost burden to zero. This aims to popularize clean, safe, and secure diaper changing tables in more facilities.
The types of facilities do not matter, ranging from public facilities like stations, local governments, hospitals, and postpartum care centers to private facilities like hotels, restaurants, and children's leisure facilities.
■ Diaper Changing Table Installations Exceed 100 Units!
Many public and private facilities have introduced the "infant diaper changing tables with advertising space," and by the end of February 2026, the number of installed units nationwide exceeded 100.
We have received the following feedback from the facilities that have introduced them:
"By being able to install them not only in women-only areas but also in men's locker rooms, fathers are also actively using them."
"Because there are many installation locations, we have received many comments from customers that they are 'easy to find and easy to use,' greatly contributing to the improvement of user convenience."
▼ You can view installation examples and feedback from facilities here.
https://katojibtob.com/blogs/cases?page=3
■ The changing tables are products of "Katoji," boasting the top domestic share* in baby beds.
The items Lakshmi provides for free to each facility are products of Katoji Co., Ltd., which boasts the top domestic share in baby beds. In addition to a design with a gentle woody texture, they have the following features:
- Safe design with an anti-fall belt
- Cushioned and highly hygienic PU leather that is easy to maintain
- Foldable type that can be stored away (when the shelf is removed)
▼ You can check product details here.
https://www.katoji.co.jp/products-detail_4481.html
If the number of hygienic and safe diaper changing tables increases across Japan, going out with infants will surely become more comfortable and secure. This product is being sequentially introduced to various facilities nationwide and is highly praised by visiting families with children.
■ Advertising that Delivers Directly to the People You Want to Reach Closest
The most distinctive feature of the diaper changing tables provided free of charge to each facility is that they are equipped with advertising panels (advertising placement is paid). Ads can be placed in the following locations:
- The upper inner front and sides of the changing table
- The luggage storage area at the bottom of the changing table
In the extremely limited private space of caring for an infant, under an environment where it is reliably and efficiently seen, it is possible to deliver information and messages to people involved in childcare.
Features and Effects of this Business
The advertising content is suitable for a wide range of fields related to the child-rearing generation, such as childcare, health, education, food, and insurance. Lakshmi also handles advertising production for this project.
We create parent-child time with advertisements that are "unique, making babies, moms, and dads feel a little relieved and a little rewarded."
■ Meiji, which works on childcare support, participates as a sponsor company
Meiji Co., Ltd., which has built social trust in the childcare and health fields over many years, is sponsoring and participating in this project.
Through the manufacture and sale of infant formula, Meiji provides products and information that stay close to child-rearing households. As part of its corporate social responsibility (CSR) and childcare support activities, Meiji deeply sympathizes with the purpose of this project and will contribute to the development of a comfortable outing environment through the popularization of diaper changing tables, a facility needed by many parents when going out with infants.
■ Clean and Comfortable Diaper Changing Tables Across Japan
Currently, Lakshmi is accepting:
- Facilities and organizations wishing to install diaper changing tables
- Those wishing to place advertisements (paid) on the changing tables
This initiative aims to improve the outing environment for parents raising infants and to develop the social infrastructure for childcare support. The product price and shipping costs for the infant diaper changing tables are provided completely free of charge to all facilities.
List of partner companies in this project
Meiji Co., Ltd.
Katoji Co., Ltd.
Lakshmi Co., Ltd.
■ Necessity of Diaper Changing Tables and Business Overview
When going out with infants, one of the facilities that many parents need is a "diaper changing space." However, well-equipped facilities are still often limited, and especially in private facilities, installation costs and maintenance issues have been barriers.
To address these issues, Lakshmi has built a business model that utilizes advertising space in exchange for providing diaper changing tables for free, bringing the installation cost burden to zero. This aims to popularize clean, safe, and secure diaper changing tables in more facilities.
The types of facilities do not matter, ranging from public facilities like stations, local governments, hospitals, and postpartum care centers to private facilities like hotels, restaurants, and children's leisure facilities.
■ Diaper Changing Table Installations Exceed 100 Units!
Many public and private facilities have introduced the "infant diaper changing tables with advertising space," and by the end of February 2026, the number of installed units nationwide exceeded 100.
We have received the following feedback from the facilities that have introduced them:
"By being able to install them not only in women-only areas but also in men's locker rooms, fathers are also actively using them."
"Because there are many installation locations, we have received many comments from customers that they are 'easy to find and easy to use,' greatly contributing to the improvement of user convenience."
▼ You can view installation examples and feedback from facilities here.
https://katojibtob.com/blogs/cases?page=3
■ The changing tables are products of "Katoji," boasting the top domestic share* in baby beds.
The items Lakshmi provides for free to each facility are products of Katoji Co., Ltd., which boasts the top domestic share in baby beds. In addition to a design with a gentle woody texture, they have the following features:
- Safe design with an anti-fall belt
- Cushioned and highly hygienic PU leather that is easy to maintain
- Foldable type that can be stored away (when the shelf is removed)
▼ You can check product details here.
https://www.katoji.co.jp/products-detail_4481.html
If the number of hygienic and safe diaper changing tables increases across Japan, going out with infants will surely become more comfortable and secure. This product is being sequentially introduced to various facilities nationwide and is highly praised by visiting families with children.
■ Advertising that Delivers Directly to the People You Want to Reach Closest
The most distinctive feature of the diaper changing tables provided free of charge to each facility is that they are equipped with advertising panels (advertising placement is paid). Ads can be placed in the following locations:
- The upper inner front and sides of the changing table
- The luggage storage area at the bottom of the changing table
In the extremely limited private space of caring for an infant, under an environment where it is reliably and efficiently seen, it is possible to deliver information and messages to people involved in childcare.
Features and Effects of this Business
The advertising content is suitable for a wide range of fields related to the child-rearing generation, such as childcare, health, education, food, and insurance. Lakshmi also handles advertising production for this project.
We create parent-child time with advertisements that are "unique, making babies, moms, and dads feel a little relieved and a little rewarded."
■ Meiji, which works on childcare support, participates as a sponsor company
Meiji Co., Ltd., which has built social trust in the childcare and health fields over many years, is sponsoring and participating in this project.
Through the manufacture and sale of infant formula, Meiji provides products and information that stay close to child-rearing households. As part of its corporate social responsibility (CSR) and childcare support activities, Meiji deeply sympathizes with the purpose of this project and will contribute to the development of a comfortable outing environment through the popularization of diaper changing tables, a facility needed by many parents when going out with infants.
■ Clean and Comfortable Diaper Changing Tables Across Japan
Currently, Lakshmi is accepting:
- Facilities and organizations wishing to install diaper changing tables
- Those wishing to place advertisements (paid) on the changing tables