First in Japan: Free Diagnostic Tool Launches to Evaluate Individual Entrepreneurs' Websites for AI Search

Life Worker & Associates (HQ: Tokyo; CEO: Kentaro Yoshizuki) launched the 'AI-Selected HP Diagnostic Tool' on June 11, 2026. This free service allows individual entrepreneurs—such as lecturers, consultants, therapists, and professionals—to diagnose how effectively their websites are being 'chosen' by AI searches like ChatGPT and Gemini. By simply entering a URL, users receive a score out of 100 based on AI search evaluation within two minutes.

[Background 1: Websites Becoming Indispensable Again in the Age of AI]
For individuals whose professional expertise is their brand, a website serves as a vital information hub. However, with the rise of social media marketing, many entrepreneurs have been operating without a website. This is changing with the advent of AI. As people increasingly ask AI to recommend experts, websites have regained their importance as the central repository for an individual's expertise, track record, and personality. According to Search Engine Land, zero-click searches accounted for 68% of Google searches by early 2026, meaning users are increasingly making decisions based on AI answers without visiting websites. Therefore, being 'chosen by AI' is becoming critical.

[Background 2: Evaluating E-E-A-T Beyond Technical LLMO]
In LLMO (Large Language Model Optimization), there is a tendency to overemphasize technical implementations like structured data. However, Google's May 15, 2026 guide clarified that structured data is not a mandatory requirement for generative AI search display. Google emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and original, valuable content. The 'AI-Selected HP Diagnostic' is designed in line with this approach, evaluating the individual's E-E-A-T multivariately through profiles, programs, and content, rather than solely focusing on technical data.

[Background 3: Lack of Accessible Tools for Individual Entrepreneurs]
While corporate LLMO/GEO diagnostic tools are emerging, few are accessible to individual entrepreneurs. Until now, there was almost no way for them to easily check how their website is evaluated by AI just by inputting a URL.

[Three Features of the AI-Selected HP Diagnostic Tool]
1. Instant Scoring in Under 2 Minutes: Users receive a 100-point score along with metrics for entity clarity, reliability, content citation, and technical accessibility.
2. Multivariant E-E-A-T Evaluation: Unlike traditional SEO, this tool evaluates if a professional is recognized by AI, focusing on how personal brands appear to AI models, following Google’s official guidelines.
3. First in Japan Specialized for Individual Entrepreneurs: To the company's knowledge, this is the first automated AI branding diagnostic tool specifically designed for the websites of individual entrepreneurs.