Former Hakuhodo Group Brand Strategy Producer systematizes 'How to create product programs chosen by AI'. New book 'AI Branding II' released on Kindle Store.

Life Worker & Associates (Headquarters: Tokyo, CEO: Kentaro Hougetsu) released a new book on May 19, 2026, titled 'AI Branding II: How to create product programs that AI understands and recommends,' on the Kindle Store.

This book is the sequel to 'AI Branding,' published in February 2026, which reached number one in three Amazon categories. While the previous work focused on how to present 'yourself' to AI, this book was planned in response to the most common reader query: 'How should I create my own product program?'

[Social Context and Solutions]
The B2B market for AI search optimization (LLMO/GEO) is expanding rapidly, with over 20 specialized firms identified as of April 2026. Conversely, there are almost no books or services systematizing AI search countermeasures for individual entrepreneurs.

According to an independent survey conducted by the author in February 2026, 51% of tech-savvy entrepreneurs felt the need to adapt to AI search, but only 14% had taken concrete steps. The biggest hurdle is not knowing where to start.

This book systemizes the design method for product programs recommended by AI into '3 Foundations'—Concept, Profile, and Product Program—and '5 Design Steps' for those who are 'interested but stuck.'

[Key Highlights]
1. Reaching AI with '3 Foundations'
When the Concept (crystallization of product program), Profile (one-line definition and gate page), and Product Program (systematization from V-shaped stories) are consistent, AI begins to recognize the user as an expert to be recommended in that field.
2. Checking your position with the 'AI Self-Search Work'
Users search their names on four AI platforms—ChatGPT, Perplexity, Gemini, and Google AI Overviews—to determine their status on an S-A-B-C scale. With over 80% of entrepreneurs currently at B or C, those who act now can become frontrunners.
3. 3 Types of content cited by AI
Knowledge-based articles, FAQs, and Coverage (addressing target audience concerns evenly rather than focusing on quantity). This strategy allows for AI citation even with a limited number of articles.

[Book Overview]
Title: AI Branding II: How to create product programs that AI understands and recommends
Author: Kentaro Hougetsu
Release Date: May 19, 2026
Available at: Amazon Kindle Store
URL: https://www.amazon.co.jp/dp/B0H29WZZBQ

[Author Profile]
Kentaro Hougetsu, Brand Strategy Producer and CEO of Life Worker & Associates. After a 23-year career in the advertising industry including the Hakuhodo Group, he became independent in 2014. He has supported the branding of over 800 entrepreneurs and executives, advocating 'Next-Generation AI Branding' that combines 'Deep Psychology Writing®' with AI strategy.

[Related Information]
Official Website: https://planning-coach.com/
Reader Benefit: 'AI Self-Search Self-Check Sheet' giveaway.