[May 27 (Wed) & 28 (Thu)] PR AI Utilization Seminar: "Building a Media Research Agent with Claude"
Light Inc. will host an online seminar titled "PR AI Utilization Seminar: Building a Media Research Agent with Claude" on May 27-28, 2026. The seminar will provide practical methods to transform Claude from a simple press release writing tool into a media research agent.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 03:02 (15h 30m after Collected)
Light Inc. (HQ: Shibuya-ku, Tokyo; CEO: Wataru Amano) will hold an online seminar titled "PR AI Utilization Seminar: Building a Media Research Agent with Claude" on May 27 (Wed) and May 28 (Thu), 2026.
When people think of "using AI for PR work," many imagine streamlining the drafting of press releases. While not wrong, this alone often fails to provide a sense of how AI can fundamentally transform core PR tasks. This seminar focuses on leveraging AI for "media research."
Specifically, it covers how to cultivate Claude (a generative AI provided by Anthropic) as a media research agent for your team. The theme is how to utilize AI not just to send out press releases, but to build meaningful relationships with the media.
■ Seminar Overview
We will teach the paradigm shift of using AI as a "researcher" rather than a "writer" and the specific implementation steps.
■ Program
1. Are you stuck at just 'creating press releases' with AI?
2. Why AI should be tasked with 'media research' rather than 'writing'.
3. 5 steps to build a 'media research agent' using Claude (with live screen-sharing demonstration).
4. Q&A
*In section 3, we will demonstrate everything from project design and knowledge organization to skill-building and operational tuning.
■ Recommended for:
- PR/PR professionals stuck at just 'creating releases' with AI.
- Those who want to improve the precision and efficiency of media research.
- Those who use AI but feel they are not fully utilizing it.
- Professionals concurrently handling PR who want to achieve results in limited time.
■ Event Details
- Title: PR AI Utilization Seminar: "Building a Media Research Agent with Claude"
- Dates:
1) May 27, 2026 (Wed) 13:00-14:00
2) May 28, 2026 (Thu) 12:00-13:00
*Both sessions cover the same content.
- Location: Online
- Fee: Free
- Target Audience: Corporate PR/PR/Marketing professionals (Industry competitors are requested not to attend).
- Application Deadline: By 19:00 the day before each session.
When people think of "using AI for PR work," many imagine streamlining the drafting of press releases. While not wrong, this alone often fails to provide a sense of how AI can fundamentally transform core PR tasks. This seminar focuses on leveraging AI for "media research."
Specifically, it covers how to cultivate Claude (a generative AI provided by Anthropic) as a media research agent for your team. The theme is how to utilize AI not just to send out press releases, but to build meaningful relationships with the media.
■ Seminar Overview
We will teach the paradigm shift of using AI as a "researcher" rather than a "writer" and the specific implementation steps.
■ Program
1. Are you stuck at just 'creating press releases' with AI?
2. Why AI should be tasked with 'media research' rather than 'writing'.
3. 5 steps to build a 'media research agent' using Claude (with live screen-sharing demonstration).
4. Q&A
*In section 3, we will demonstrate everything from project design and knowledge organization to skill-building and operational tuning.
■ Recommended for:
- PR/PR professionals stuck at just 'creating releases' with AI.
- Those who want to improve the precision and efficiency of media research.
- Those who use AI but feel they are not fully utilizing it.
- Professionals concurrently handling PR who want to achieve results in limited time.
■ Event Details
- Title: PR AI Utilization Seminar: "Building a Media Research Agent with Claude"
- Dates:
1) May 27, 2026 (Wed) 13:00-14:00
2) May 28, 2026 (Thu) 12:00-13:00
*Both sessions cover the same content.
- Location: Online
- Fee: Free
- Target Audience: Corporate PR/PR/Marketing professionals (Industry competitors are requested not to attend).
- Application Deadline: By 19:00 the day before each session.
FAQ
「広報のAI活用講座」の開催日程はいつですか？
2026年5月27日（水）13:00～14:00と、2026年5月28日（木）12:00～13:00の2回開催されます。両日とも同じ内容です。
この講座で学べることは何ですか？
Claudeを「リサーチャー」として活用し、チームの媒体研究エージェントを構築する5つのステップ（プロジェクト設計、ナレッジ整理、Skill化、運用のチューニング）を学べます。
セミナーの対象者は誰ですか？
事業会社の広報、PR、マーケティング担当者です。同業他社の方の参加はご遠慮いただいています。
参加費用はかかりますか？
参加費用は無料です。
申込方法と期限を教えてください。
指定のURLから申し込み可能です。申込期日は各開催日の前日19:00までとなっています。