Supporting Important Decisions: Open-name Business Succession "relay" Establishes Matching Fee Discount System for Premium Members
The business succession platform "relay" has introduced a matching fee discount system for its premium members. Continuous membership can lead to a discount of up to ¥385,000, reducing the financial burden for prospective successors and providing an environment to carefully consider business succession.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 01:36 (15h 4m after Collected)
Open-name business succession platform "relay" (operated by LightLight Co., Ltd., Headquarters: Miyazaki City, Miyazaki Prefecture, Representative Director: Ryuta Saito, hereinafter "relay"), which connects people who want to hand over a business with those who want to take it over through "empathy," has introduced a new benefit, the "Matching Fee Discount System," for "Premium Members" who are seriously considering business succession.
Overview of the new "Matching Fee Discount System" benefit
■ Benefit Details
A discount will be applied to the business succession matching fee, calculated as the number of months of Premium Member registration multiplied by ¥3,980 (tax included).
■ Applicable Conditions
・Applicable to those who have been continuously registered as a Premium Member for 3 months or more.
※If you have been continuously registered as a Premium Member since before Friday, May 1, 2026, that period will also be included in the count.
・It is necessary to possess a valid Premium Member qualification at the time of signing the basic agreement or the final contract.
■ Maximum Discount Amount
¥385,000 (tax included)
※If the discount amount exceeds the matching fee, no refunds or rollovers will be made for the excess.
Business succession is a turning point in life
"I want to move to a rural area someday and get involved in local work," "I'm thinking of starting a business, but I want to take over someone's vision rather than starting from scratch"—the motivations for considering business succession vary from person to person.
According to a survey (※1) of those who took over a business through relay, 46.5% have moved or plan to move to a regional area for the succession. Business succession is not merely limited to the transfer of management; it has become an option that changes one's lifestyle itself.
Given this background, it is natural for there to be a time lag between considering business succession and actually matching. Discussions with family, balancing with current work, changes in living location. Because it is a major life decision, it makes sense to confront it at one's own pace and until fully satisfied.
※1: relay Impact Report 2025: https://relay.town/impact_report2025
Turning the "time spent searching" into value
On the other hand, business succession involves various costs, such as transfer fees and preparation expenses. Matching fees are one of them.
With the aim of alleviating these cost burdens, relay has introduced a new system that discounts matching fees according to the continuous registration period of Premium Members. The time spent carefully considering the succession directly leads to a reduction in matching costs.
Business succession is a major life decision. Therefore, take your time, don't rush.
relay will continue to create an environment where each individual can take the step toward succession at their own timing.
See details
About Premium Members
Four benefits for Premium Members: View, Know, Understand, and now, "Accumulate."
relay has been offering a Premium Member system since July 2023 for prospective successors who are seriously considering business succession. For ¥3,980 (tax included) per month, you can access benefits to advance your desire to take over a business, such as viewing generally unlisted cases and financial information.
Premium Member Benefits List
We have now added the "Business Succession Matching Fee Discount," establishing a mechanism where the continuous registration period itself leads to a reduction in matching costs.
If you are seriously considering business succession, please consider becoming a Premium Member.
See details
About Open-name Business Succession "relay"
Open-name business succession "relay" conducts business succession matching with open company names and information, which were traditionally kept confidential. It publishes the thoughts and visions that business owners have poured into their businesses as stories. By widely recruiting enthusiastic prospective successors in response to these stories, it proposes a new form of business succession based on empathy. Since the service started in 2020, it has published approximately 880 successor recruitment cases and generated about 180 matches, achieving the No.1 negotiation rate and contract rate for 5 consecutive years (2020-2024 fiscal years)※ among domestic business succession matching platforms.
※Deloitte Touche Tohmatsu Mic Economic Research Institute Co., Ltd. "Current State and Outlook of the Domestic Business Matching Platform Market [2025 Edition]" (mic-r.co.jp) (Published November 2025)
See details
LightLight Co., Ltd. Company Profile
Company Name: LightLight Co., Ltd.
Representative: Ryuta Saito, Representative Director
Location: TOKIWA30 Building 2F, 4-7-28 Tachibanadorihigashi, Miyazaki City, Miyazaki Prefecture
Business Content: Development and operation of open-name business succession "relay"
Establishment Date: January 2020
Overview of the new "Matching Fee Discount System" benefit
■ Benefit Details
A discount will be applied to the business succession matching fee, calculated as the number of months of Premium Member registration multiplied by ¥3,980 (tax included).
■ Applicable Conditions
・Applicable to those who have been continuously registered as a Premium Member for 3 months or more.
※If you have been continuously registered as a Premium Member since before Friday, May 1, 2026, that period will also be included in the count.
・It is necessary to possess a valid Premium Member qualification at the time of signing the basic agreement or the final contract.
■ Maximum Discount Amount
¥385,000 (tax included)
※If the discount amount exceeds the matching fee, no refunds or rollovers will be made for the excess.
Business succession is a turning point in life
"I want to move to a rural area someday and get involved in local work," "I'm thinking of starting a business, but I want to take over someone's vision rather than starting from scratch"—the motivations for considering business succession vary from person to person.
According to a survey (※1) of those who took over a business through relay, 46.5% have moved or plan to move to a regional area for the succession. Business succession is not merely limited to the transfer of management; it has become an option that changes one's lifestyle itself.
Given this background, it is natural for there to be a time lag between considering business succession and actually matching. Discussions with family, balancing with current work, changes in living location. Because it is a major life decision, it makes sense to confront it at one's own pace and until fully satisfied.
※1: relay Impact Report 2025: https://relay.town/impact_report2025
Turning the "time spent searching" into value
On the other hand, business succession involves various costs, such as transfer fees and preparation expenses. Matching fees are one of them.
With the aim of alleviating these cost burdens, relay has introduced a new system that discounts matching fees according to the continuous registration period of Premium Members. The time spent carefully considering the succession directly leads to a reduction in matching costs.
Business succession is a major life decision. Therefore, take your time, don't rush.
relay will continue to create an environment where each individual can take the step toward succession at their own timing.
See details
About Premium Members
Four benefits for Premium Members: View, Know, Understand, and now, "Accumulate."
relay has been offering a Premium Member system since July 2023 for prospective successors who are seriously considering business succession. For ¥3,980 (tax included) per month, you can access benefits to advance your desire to take over a business, such as viewing generally unlisted cases and financial information.
Premium Member Benefits List
We have now added the "Business Succession Matching Fee Discount," establishing a mechanism where the continuous registration period itself leads to a reduction in matching costs.
If you are seriously considering business succession, please consider becoming a Premium Member.
See details
About Open-name Business Succession "relay"
Open-name business succession "relay" conducts business succession matching with open company names and information, which were traditionally kept confidential. It publishes the thoughts and visions that business owners have poured into their businesses as stories. By widely recruiting enthusiastic prospective successors in response to these stories, it proposes a new form of business succession based on empathy. Since the service started in 2020, it has published approximately 880 successor recruitment cases and generated about 180 matches, achieving the No.1 negotiation rate and contract rate for 5 consecutive years (2020-2024 fiscal years)※ among domestic business succession matching platforms.
※Deloitte Touche Tohmatsu Mic Economic Research Institute Co., Ltd. "Current State and Outlook of the Domestic Business Matching Platform Market [2025 Edition]" (mic-r.co.jp) (Published November 2025)
See details
LightLight Co., Ltd. Company Profile
Company Name: LightLight Co., Ltd.
Representative: Ryuta Saito, Representative Director
Location: TOKIWA30 Building 2F, 4-7-28 Tachibanadorihigashi, Miyazaki City, Miyazaki Prefecture
Business Content: Development and operation of open-name business succession "relay"
Establishment Date: January 2020