Emotion × Nuance ── Jewelry Brand "EMUNE" Launches, Adorning You with the Nuances of Emotion

Lion Heart Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Representative Director: Masashi Hashimoto) is launching a new jewelry brand, "EMUNE".

EMUNE, derived from "Emotion" + "Nuance," is a jewelry brand that embraces the ever-changing nuances of emotions and values. It expresses the subtle shifts in various emotions found in everyday life, proposing jewelry that naturally blends with your mood and outfit of the day.

A New Value: Adorning Yourself with "The Nuances of Emotion"

Strength and softness.

Femininity and mode.

Our hearts are always swaying between these.

The subtle emotions that are ambiguous, not reducible to black or white, and therefore beautiful.

EMUNE was born as jewelry to adorn oneself with such "nuances of emotion."

On days you want to be dignified, and days you want to be flexible.

On days you are full of confidence, and days you need a little push.

We view jewelry not merely as an accessory, but as an entity that expresses one's own emotions and individuality, delivering items that accompany you in your current state of self.

Seamlessly Connecting Everyday to Special Moments

EMUNE aims to be "reward jewelry that extends from everyday life."

Earrings to wear on your way home from work.

A ring to choose for a weekend outing.

We want it to be something you naturally reach for in your daily life, not just for special occasions.

We pursue designs that fuse minimalist forms, stripped of excess, with the essence of urban and sophisticated mode. While simple, they exude a definite presence, subtly elevating everyday styling.

See Details

Four Collection Lines to Be Offered

EMUNE offers four collection lines to cater to diverse lifestyles and sensibilities.

Glow Line

Lovable jewelry that sparkles delicately

A feminine line featuring delicate and dainty designs, incorporating natural stones and pearls. It enhances a woman's soft charm.

Urban Line

Urban casual to color your weekends

Designs that strike a balance between trendiness and playfulness. They add a natural accent to off-duty styling.

Basis Line

Simple standards that accompany your everyday

Elegant and sophisticated designs that blend well with office styles. We propose classic jewelry you'll want to wear every day.

Edge Line

Mode presence that elevates casual wear

A line characterized by linear and sharp forms. This collection is for those who value their own unique sensibilities.

High-Quality Materials and Accessible Price Points

EMUNE uses materials suited to each design, such as K10/K18 gold, SV925, surgical stainless steel, natural stones, and pearls.

The central price range is ¥5,000 to ¥15,000. While priced for everyday use, we have achieved a balance of quality and design that allows for long-term enjoyment.

Approximately 250 SKUs will be available at launch, with plans for four collection releases per year.

Original Packaging to Enhance the Brand Experience

We use a dedicated pouch with a bold brand logo and an outer bag made of sheer organza material.

This design allows customers to feel the brand's world from before opening, while also being practical for carrying and storage.

We deliver the exhilaration of receiving jewelry through packaging design that makes you want to share it on social media.

Future Outlook

EMUNE will begin its brand development primarily through e-commerce sales, aiming to expand brand recognition through SNS communication strategies, collaborations with influencers, and POP UP events.

Furthermore, we plan to expand product categories beyond jewelry, such as lifestyle goods like original pouches and accessory cases, and hair accessories, to allow customers to enjoy the brand's world more intimately.

By extending the value of "Emotion × Nuance" that EMUNE cherishes not only to jewelry but also to various everyday scenes, we aim to grow into a lifestyle brand that embraces the emotions and individuality of its wearers.

In the future, while considering limited collections and collaboration projects, we will continue to propose new value as a brand that seamlessly connects everyday life to special moments.

Brand Overview

Brand Name: EMUNE

Brand Name Origin:

Emotion + Nuance

Concept:

Jewelry that adorns the nuances of emotion

Lines Offered

• Glow Line

• Urban Line

• Basis Line

• Edge Line

Price Range

¥3,000 - ¥35,000

Launch Date

July 1, 2026

See Details

Company Overview

Company Name: Lion Heart Co., Ltd.

Location: 5-bancho 2-13 Hayashi Go Bldg 4F, Chiyoda-ku, Tokyo

Business Activities: Planning, manufacturing, and sales of jewelry and accessories.

Contact for Inquiries:

Lion Heart Co., Ltd.

EMUNE PR Representative

E-mail: info@lion-heart.co.jp