After 9 PM Changes: Hyotan Onsen Redesigns the Value of Night
Hyotan Onsen in Beppu City, Oita Prefecture, is enhancing its night-time services after 9 PM. They aim to improve the value of night visits and extend stay durations by offering "Yonaki Soba" and a tranquil hot spring experience, addressing the limited dining options at night.
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- 📰 Published: May 9, 2026 at 18:00
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After 9 PM changes—
Hyotan Onsen, Redesigning the Value of Night
A Challenge to Transform "Nowhere to Eat" into "A Reason to Visit"
Hyotan Onsen, a hot spring facility in Beppu City, Oita Prefecture, is working to enhance its night-time services with the aim of improving the value of visits after 9 PM.
In Beppu, a popular tourist destination, many restaurants close after 9 PM, creating a challenge of "limited dining options during these hours." Focusing on this "night-time void," the facility has begun offering new value by combining hot springs and food.
One such initiative is the "Yonaki Soba" (night-time ramen) offered exclusively after 10 PM. As a simple and enjoyable bowl after a bath, it provides satisfaction beyond its price.
Furthermore, as the night hours are relatively less crowded, the appeal of "a hot spring where you can relax" is being redefined. They propose a "night onsen experience" to soothe body and mind in a tranquility different from daytime.
"Night is not 'a time with few people' but 'a time to create value.' By clearly defining reasons to visit after 9 PM, the ways to enjoy hot springs will expand further," they state.
Hyotan Onsen will continue to design value for each time slot, aiming to realize "a hot spring that is meaningful whenever you visit."
■ Initiative Overview
Policy: Night service enhancement (after 9 PM)
Content: Free Yonaki Soba exclusively after 10 PM, among others
Purpose: Improve night-time visit value / Extend stay duration / Enhance satisfaction
■ Strengths of Hyotan Onsen
・Over 100 years of history
・"100% natural hot spring water" without added water or heating
・Three-star rating in the Michelin Green Guide Japan
■ Facility Overview
Facility Name: Hyotan Onsen
Location: Kannawa, Beppu City, Oita Prefecture
Content: Day-trip hot spring facility (large public bath, sand bath, steam bath, dining facilities, etc.)
Keywords:
Hyotan Onsen, Redesigning the Value of Night
A Challenge to Transform "Nowhere to Eat" into "A Reason to Visit"
Hyotan Onsen, a hot spring facility in Beppu City, Oita Prefecture, is working to enhance its night-time services with the aim of improving the value of visits after 9 PM.
In Beppu, a popular tourist destination, many restaurants close after 9 PM, creating a challenge of "limited dining options during these hours." Focusing on this "night-time void," the facility has begun offering new value by combining hot springs and food.
One such initiative is the "Yonaki Soba" (night-time ramen) offered exclusively after 10 PM. As a simple and enjoyable bowl after a bath, it provides satisfaction beyond its price.
Furthermore, as the night hours are relatively less crowded, the appeal of "a hot spring where you can relax" is being redefined. They propose a "night onsen experience" to soothe body and mind in a tranquility different from daytime.
"Night is not 'a time with few people' but 'a time to create value.' By clearly defining reasons to visit after 9 PM, the ways to enjoy hot springs will expand further," they state.
Hyotan Onsen will continue to design value for each time slot, aiming to realize "a hot spring that is meaningful whenever you visit."
■ Initiative Overview
Policy: Night service enhancement (after 9 PM)
Content: Free Yonaki Soba exclusively after 10 PM, among others
Purpose: Improve night-time visit value / Extend stay duration / Enhance satisfaction
■ Strengths of Hyotan Onsen
・Over 100 years of history
・"100% natural hot spring water" without added water or heating
・Three-star rating in the Michelin Green Guide Japan
■ Facility Overview
Facility Name: Hyotan Onsen
Location: Kannawa, Beppu City, Oita Prefecture
Content: Day-trip hot spring facility (large public bath, sand bath, steam bath, dining facilities, etc.)
Keywords: