U-TREASURE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Koichi Aoki, a consolidated subsidiary of K-uno Co., Ltd.) will accept pre-orders for perfumes (3 types in total) in collaboration with the super mystery magazine 'Mu' from Tuesday, April 7 to Thursday, May 7, 2026, at the U-TREASURE online shop and U-TREASURE concept stores in Ikebukuro and Shinsaibashi. This is the first time U-TREASURE is handling this license.

This new release features perfumes (3 types in total) collaborating with the super mystery magazine 'Mu'. We are bringing you the scents of a 'Mummy', 'Shakoki-dogu' (goggle-eyed clay figure), and 'Crystal Skull', which no one has ever imagined. (*World's first: based on our internal research)

- Pre-order Period: Tuesday, April 7 to Thursday, May 7, 2026 - Concept: Things unseen, things unprovable―― Why are people drawn to them and captivated by them?

The scents of a 'Mummy', 'Shakoki-dogu', and 'Crystal Skull', which no one has ever imagined.

Just what kind of scents are they?

Since its first publication in 1979, 'Mu' has been stimulating human curiosity and romance, inviting people beyond common sense. Now, transcending time, it opens a new door through 'scent'. - Price: 8,800 yen each including tax (Content volume: 24ml) - Retailers: U-TREASURE Online Shop https://u-treasure.jp/licensor/mu_gekkan U-TREASURE Concept Stores: Ikebukuro, Shinsaibashi

FACT BOX

  • Source: PR TIMES
  • Category: New Product