'The Hardest Part of Video Production Comes After Creation' — Unison Systems and QVC Japan Release Case Study Video on 24/7 Automated Video Digest Distribution, Subtitling, and Cloud-Based Centralized Content Management

Unison Systems Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture; President and CEO: Tsuyoshi Imamura; hereinafter 'Unison Systems') announces the release of a case study video on the AI-powered video digest, AI subtitling, and cloud content management platform developed in collaboration with QVC Japan Co., Ltd. (Chiba City, Chiba Prefecture; President and CEO: Loic Letre; hereinafter 'QVC').

■ Challenges in Corporate Video Operations

As demand for video content rapidly increases, companies handling video face growing operational burdens after production. Tasks such as creating short-form videos, adding subtitles, managing assets, and multi-platform distribution have become increasingly complex. Securing skilled personnel and managing rising workloads have become major challenges for many businesses.

■ Overview of the Case Study Video

Unison Systems has collaborated with QVC, supporting its efforts to adapt to diverse viewing formats and enhance the shopping experience.

The companies previously launched AI subtitling (operational since December 2022) and AI video digest (operational since February 2024). Now, they have newly developed a cloud-based content management platform.
This case study video presents the transformation in workflows achieved through these three technologies, along with development background and on-site staff testimonials.

▼ Watch the short version (1 min 40 sec)
https://youtu.be/zN5xKaOSs7g

▼ Full version (8 min 32 sec) available on Unison Systems' official website
https://www.unixon.co.jp/casestudy/case/archives/13

■ QVC's Challenges and the Three Developed Technologies

QVC's Challenges

As a 24-hour broadcaster, QVC has faced increasing challenges due to the growth of video content and diversified distribution channels:

- Increased post-broadcast video operations
- Human resource constraints in manual short-form video creation and subtitling
- Complex archival management (storage duration, locations, etc.)
- Rising burden of multi-format adaptation for diverse platforms

Solutions via Three Technologies

Unison Systems conducted a detailed analysis of QVC's workflows and co-developed the following three technologies. See the case video for detailed demonstrations.

AI Digest

AI analyzes broadcast footage, classifies scenes, and identifies highlights to automatically generate digest videos and thumbnails. Enables 24/7 automated digest creation and distribution.

AI Subtitling

Real-time transcription of on-air speech with high accuracy, including specialized terms and proper nouns. Achieves 24/7 subtitling for 4K QVC broadcasts.

Cloud Content Management Platform

Centralizes video assets in the cloud. Automates format conversion and posting across social media platforms, significantly streamlining operations.

Multilingual subtitling (English, Chinese, Korean) is currently under development.

■ Future Outlook

Unison Systems offers tailored solutions to all organizations handling video content, addressing their specific challenges. Guided by the philosophy 'Making the Impossible Possible, Hello! Impossible,' the company will continue creating new value with clients across industries and delivering it to society.

■ Past Press Releases on This Case

・[Joint Development] AI Subtitling System Goes Live on QVC Broadcasts (December 2022):
https://prtimes.jp/main/html/rd/p/000000011.000086464.html

・[Joint Development] AI Digest Launched on QVC's E-commerce Site and Mobile App (March 2024):
https://prtimes.jp/main/html/rd/p/000000019.000086464.html

■ About QVC Japan

QVC Japan is a multi-platform retailer delivering the joy of shopping through video. Customers can enjoy a convenient and entertaining shopping experience 24/7, 365 days a year, via TV, PC, smartphones, and tablets. QVC offers a wide range of products—including apparel, beauty, electronics, and jewelry—alongside their development stories. Available via BS/CS broadcasts and the official QVC e-commerce site (https://qvc.jp). Latest product and broadcast updates are shared on social media (Instagram, X, LINE, Facebook, YouTube). More information: https://corporate.qvc.jp/

■ About Unison Systems

Unison Systems, celebrating its 35th anniversary, is an IT vendor specializing in broadcast systems. In recent years, it has expanded to serve general enterprises by leveraging broadcast-level video management expertise. Recognizing video as a factual medium, the company promotes business intelligence through video analysis, offering solutions for video extraction and processing to help enterprises maximize video utilization.
(https://www.unixon.co.jp)