Chiisana Ososhiki, Japan's No. 1 Funeral Service for 9 Consecutive Years, to Open 17 New Directly Managed Stores in Aichi Prefecture
Uniquest Co., Ltd., operating "Chiisana Ososhiki," which has been Japan's top funeral service provider for nine consecutive years, is accelerating its expansion of directly managed funeral halls. The company plans to open 17 new directly managed stores in Aichi Prefecture over the next year to provide transparent and reliable funeral services, addressing the rising consumer complaints about opaque pricing in the industry.
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- 📰 Published: April 30, 2026 at 20:00
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Uniquest Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Shinpei Shigeno), which operates a funeral introduction business, has garnered widespread support with its transparent, packaged services since its establishment in 2010 under the corporate philosophy of "making the opaque transparent." It has achieved the No. 1 position in nationwide funeral service orders for nine consecutive years.
To consistently deliver an honest funeral experience from advertising to venue operation, the company is accelerating the development of directly managed halls, for which it has direct operational responsibility. In Aichi Prefecture, 17 new stores will be opened sequentially over the next year, creating an environment where local residents can consult about funerals with peace of mind.
**Background of Directly Managed Hall Expansion**
Currently, the funeral industry is plagued by opaque advertising, such as claims of "low prices" that actually lead to high additional costs, with the National Consumer Affairs Center of Japan recording a record high of 978 consultations in fiscal year 2024. Since its inception, our company has made the elimination of such ambiguity the core of its business, maintaining nationally uniform prices that include all necessary items.
While we have expanded nationwide through a network of affiliated funeral homes, we will now expand directly managed halls under the direct operational responsibility of our group. This will ensure that the honesty we promote in our advertising permeates every detail of the on-site service, truly realizing "a funeral you can trust" in both name and reality.
**Information on Nagoya City Store Opening Event (Media Welcome)**
As the first step in the directly managed hall expansion, an opening event will be held in Midori Ward, Nagoya City. In addition to activities for local residents, pre-consultation sessions will also be held.
Date & Time: Saturday, May 9, 2026, and Sunday, May 10, 2026, from 10:00 to 15:00
Venue: Chiisana Ososhiki Midori Ward Torisumi Hall (1-209 Torisumi, Midori Ward, Nagoya City)
**Event Contents:**
* Pre-funeral consultation session: We will provide explanations of easy-to-understand pricing plans and information on recent trends and procedures in funeral services.
* Community exchange event: We will host activities open to everyone, such as "all-you-can-stuff vegetable bags."
**To Media Representatives:**
On the day of the event, interviews with on-site managers will be available regarding "how to choose correct information" to prevent recent funeral troubles and our efforts towards transparency. We encourage you to visit the site to cover what consumers are anxious about and how we are responding.
**Future Outlook: 17 New Stores in Aichi and a National System of 350 Stores**
As of March 2026, "Chiisana Ososhiki Halls" have reached 223 locations. By March 2028, we plan to expand to 350 stores nationwide, with 17 stores sequentially opening in Aichi Prefecture over the next year. By consistently "making the opaque transparent" from advertising to funeral halls, we aim to transform funerals into a service that can be "entrusted with peace of mind."
**Image of New Hall**
**Company Profile**
Company Name: Uniquest Co., Ltd.
Location: 1-6-3 Utsubohonmachi, Nishi-ku, Osaka City, Osaka
URL: https://www.uqo.jp/company/profile/
**Contact for Inquiries and Interview Requests**
Uniquest Co., Ltd. Public Relations: Hara
TEL: 080-4688-4814 / Email: tk.hara@uqo.jp
*If you wish to conduct an interview on the day of the event, please contact us in advance by phone or email.
To consistently deliver an honest funeral experience from advertising to venue operation, the company is accelerating the development of directly managed halls, for which it has direct operational responsibility. In Aichi Prefecture, 17 new stores will be opened sequentially over the next year, creating an environment where local residents can consult about funerals with peace of mind.
**Background of Directly Managed Hall Expansion**
Currently, the funeral industry is plagued by opaque advertising, such as claims of "low prices" that actually lead to high additional costs, with the National Consumer Affairs Center of Japan recording a record high of 978 consultations in fiscal year 2024. Since its inception, our company has made the elimination of such ambiguity the core of its business, maintaining nationally uniform prices that include all necessary items.
While we have expanded nationwide through a network of affiliated funeral homes, we will now expand directly managed halls under the direct operational responsibility of our group. This will ensure that the honesty we promote in our advertising permeates every detail of the on-site service, truly realizing "a funeral you can trust" in both name and reality.
**Information on Nagoya City Store Opening Event (Media Welcome)**
As the first step in the directly managed hall expansion, an opening event will be held in Midori Ward, Nagoya City. In addition to activities for local residents, pre-consultation sessions will also be held.
Date & Time: Saturday, May 9, 2026, and Sunday, May 10, 2026, from 10:00 to 15:00
Venue: Chiisana Ososhiki Midori Ward Torisumi Hall (1-209 Torisumi, Midori Ward, Nagoya City)
**Event Contents:**
* Pre-funeral consultation session: We will provide explanations of easy-to-understand pricing plans and information on recent trends and procedures in funeral services.
* Community exchange event: We will host activities open to everyone, such as "all-you-can-stuff vegetable bags."
**To Media Representatives:**
On the day of the event, interviews with on-site managers will be available regarding "how to choose correct information" to prevent recent funeral troubles and our efforts towards transparency. We encourage you to visit the site to cover what consumers are anxious about and how we are responding.
**Future Outlook: 17 New Stores in Aichi and a National System of 350 Stores**
As of March 2026, "Chiisana Ososhiki Halls" have reached 223 locations. By March 2028, we plan to expand to 350 stores nationwide, with 17 stores sequentially opening in Aichi Prefecture over the next year. By consistently "making the opaque transparent" from advertising to funeral halls, we aim to transform funerals into a service that can be "entrusted with peace of mind."
**Image of New Hall**
**Company Profile**
Company Name: Uniquest Co., Ltd.
Location: 1-6-3 Utsubohonmachi, Nishi-ku, Osaka City, Osaka
URL: https://www.uqo.jp/company/profile/
**Contact for Inquiries and Interview Requests**
Uniquest Co., Ltd. Public Relations: Hara
TEL: 080-4688-4814 / Email: tk.hara@uqo.jp
*If you wish to conduct an interview on the day of the event, please contact us in advance by phone or email.