Industry Leader x 111M Downloads: Official 'The Battle Cats' Marriage and Birth Registrations Releasing May 22

'The Battle Cats' Official: Marriage Registration, Birth Registration, Naming Paper

Konin-todoke Seisakusho (United Inc. / Yonezawa City, Yamagata Prefecture), boasting the top market share in Japan and a track record of over 300,000 sets sold in marriage registrations, has produced new products in collaboration with the national smartphone game 'The Battle Cats' (Ponos Corp.), which boasts a cumulative total of 111.11 million downloads (as of March 2026). Starting Friday, May 22, 2026, the 'Marriage Registration Set' (3,300 yen including tax) and 'Birth Registration Set' (3,520 yen including tax), which can actually be submitted to government offices, will be available for purchase on their proprietary e-commerce site. This is the first attempt at an 'official submission form that can be submitted to a government office' printed with The Battle Cats characters.

[Konin-todoke Seisakusho URL: https://todoke-factory.com/]

■ Background of the Release

An era where 'Oshikatsu' (supporting favorite characters/idols) enters life's milestones - With the spread of social media, 'Oshikatsu', where fans share their daily lives with their 'Oshi' (favorites), has now become a common culture. The Oshikatsu population is approximately 19.4 million. An increase of 5.56 million from the previous year, it is almost certain to exceed 20 million during 2026, and the domestic Oshikatsu market size has grown from approximately 3.5 trillion yen the previous year to reach approximately 4.1 trillion yen.

On the other hand, the most common reason for 'purchasing a collaboration marriage registration' is 'wanting to share an important day with a favorite character,' and the number of people who 'display the commemorative marriage certificate in their room' after submitting it to the government office is also increasing year by year. It is clear that there is a high demand for preservation as a keepsake.

In response to this market background, Konin-todoke Seisakusho aims to propose a new culture of [The ultimate form of Oshikatsu = Oshi-kon (Oshi marriage)].
Through this partnership with a national title holding 111 million cumulative downloads, we expect it will lead to expanded recognition across a wide range of age groups.

Naming Paper: Basic character group design

■ Three Points of This Project

[Point (1)] Official character marriage and birth registrations submittable to government offices
Most character collaboration marriage registrations distributed in the market stop at being 'keepsakes,' and there are not many official licensed products that can actually be submitted to a government office. Our company has confirmed the legality of the format in cooperation with administrative scriveners and local government officials, guaranteeing the quality that can actually be submitted to municipal counters nationwide. 'Marriage and birth registrations that can be submitted' using official illustrations of 'The Battle Cats' are a first this time.

[Point (2)] Buzz created by a company with over 300,000 sets sold and the No.1 industry market share
Since its founding in 2015, Konin-todoke Seisakusho has rolled out official collaborations with popular IPs such as Chiikawa, Snoopy, Hatsune Miku, and Pretty Guardian Sailor Moon, securing the No.1 industry market share with a track record of over 300,000 cumulative sales. Past collaboration products have a track record of hundreds of user posts going viral immediately after release.

[Point (3)] Experience design that becomes a 'lifelong treasure' - Comments from the developer -
In this product development, we focused on a design that will remain a lifelong memory for fans, and a 'two-piece structure' for submission and for commemoration. So that it can be kept on hand as a 'commemoration of that day' even after submitting it to the government office, an A4-sized commemorative certificate and a clear stand are bundled in the set.

'Marriage and birth registrations are precious official documents that occur only a few times in a lifetime. We proceeded with development wanting to design that happy and moving experience where fans of "The Battle Cats" can spend their special day together with their favorite characters. By including a clear stand for display, it is designed so that it can be displayed on an "Oshi shelf" for a lifetime even after submission.'
~Konin-todoke Seisakusho Product Developer~

Commemorative Marriage Registration for Display: Heart & Ribbon Design

■ Product Overview
(1) 'The Battle Cats' x Marriage Registration All 3 types [Release Date] Friday, May 22, 2026
[Price] 3,300 yen (tax included) / 1 set
[Set Contents] Marriage registration (A3 size x 2 sheets), Commemorative marriage certificate for display (A4 x 1 sheet), Clear stand
[Types] Heart & Ribbon Design / Cat Bride Design