Exhibition of Lifestyles Seen Through Architectural Models and Meetings to Consider Future Living Held

Yamahon Co., Ltd. (Headquarters: Tamano City, Okayama Prefecture, Representative Director: Yoshihiko Yamamoto), through its housing brand HARELYA premium, will hold a pre-opening event combining an "Exhibition of Lifestyles Seen Through Architectural Models" and "Meetings to Consider Future Living" at "omotecho HOUSE B," a new space opening in Omotecho, Okayama City.

## How to Choose a New Lifestyle, Seen Through Architectural Models
At this event, 10 architectural model works (model plans that can actually be purchased and built) will be exhibited, selected from a total of 244 residential plans submitted to the "Setouchi International Architectural Design Competition" held in 2025.
Visitors can consider housing from the perspective of "what kind of lifestyle to choose" rather than "what kind of house to live in," while experiencing the architects' philosophies through the models.

## "Lifestyle Meetings" for Dialogue with Architects
During the event period, talk sessions and interactive events with architects participating in HARELYA premium will be held.
These provide a venue to consider the ideal way of living in the future, while engaging with architects' thoughts and design philosophies.

### Meeting #1
May 17, 2026 (Sunday) 16:00-18:30
Speakers:
- Yuji Itaya (Yuji Itaya Architects)
- Akio Kankeyashiki (Akio Kankeyashiki Architectural Research Office)
- Yoshinari Kimura (Kimura Matsumoto Architects)
Facilitator: Toshio Yata

### Meeting #2
May 23, 2026 (Saturday) 13:00-17:30
Theme: "About me, about my work"
Speakers:
- Jun Kadoya (Jun Kadoya Architectural Design Office)
- Yasufumi Sonoda (Toma Architectural Design Research Institute)
- Yuma Sato (koto architecture lab)
- Yuki Yamane (Yuki Yamane Architectural Design Office)

### Meeting #3
May 30, 2026 (Saturday) 11:00-17:00
Speakers:
- Yoshihiko Yamamoto (Representative Director, Yamahon Co., Ltd.)
- Yoshitaka Yatsu (Artist / Representative of kumagusuku)
- Yoshinari Kimura (Kimura Matsumoto Architects)

## Opening Party Held
May 17, 2026 (Sunday) 19:00-20:30
An opening reception is planned for architects, visitors, and related parties to interact.

## Participation Fee
- General: 2,000 yen
- Students: 1,000 yen

## Event Overview
Architect Exhibition
Period
May 17 (Sunday) - May 31 (Sunday), 2026
Time
13:00-17:00 *Closed Tuesdays
Venue
omotecho HOUSE B
(Omotecho Alba Building Old Wing 3F, 1-10-32 Omotecho, Kita-ku, Okayama City)
Admission
Free

## Positioning of this Event
This event is held as a pre-opening project for "omotecho HOUSE B," which is opening in Omotecho, Okayama City.
This facility aims to develop into an "experiential space for choosing a home based on lifestyle values," through:
- Architectural models by architects (model plans that can actually be purchased and built)
- Art and spatial experiences
- Dialogue with architects

## Brand Introduction | HARELYA premium
Launched in September 2025.
Develops custom-built homes designed in collaboration with architects under the theme "Ideal homes created by encounters."
Its unique "SUPER WIDE Construction Method™" enables 10m-class wide openings even in wooden houses.
Official Website: https://harelya-okayama.jp

## Company Profile
Company Name
Yamahon Co., Ltd.
Location
3-20-28 Tai, Tamano City, Okayama Prefecture
Representative
Yoshihiko Yamamoto, Representative Director
Business Description
Wood pre-cut, building material sales, custom-built homes, subdivided homes, renovation.