Yappli Food Connect to Conduct Mobile Ordering Proof of Concept for Food Trucks at Criacao Shinjuku Home Match

Yappli Food Connect Inc. announced that, with the cooperation of Criacao Shinjuku, it will conduct a proof-of-concept trial for mobile ordering at food trucks using its mobile ordering and CRM system, “Yappli Mobile Order,” during the 2026 JFL CUP final round Criacao Shinjuku home match against Y.S.C.C. Yokohama on May 17, 2026. The initiative aims to use technology to solve the long queues often associated with stadium food, improving the matchday experience. Visitors will be able to pre-order and pay from their smartphones between watching the match, then pick up their items without waiting in line. Stadium food is one of the major attractions of watching football, but orders tend to concentrate before and after matches and during halftime, creating long queues and causing opportunity losses such as spectators missing parts of the match or giving up on purchases. Through “Yappli Mobile Order,” which uses LINE Mini App, Yappli Food Connect provides a mechanism that improves visitor convenience while helping food truck operators maximize sales opportunities and streamline operations. With the cooperation of Criacao Shinjuku, which actively works to enhance fan engagement, the company aims to verify the value of mobile ordering in the special setting of sports spectating and build a model case for using acquired customer data in future stadium operations and fan marketing. The trial will take place on May 17, 2026, from 11:00 until the end of the match, ending earlier if items sell out. The match is Criacao Shinjuku vs. Y.S.C.C. Yokohama, held near Gate D outside Ajinomoto Field Nishigaoka. Payment will be by credit card. The participating food trucks are Somen Senmon Jin -JIN-, 1016 TOiRO COFFEE, and TORICCO. Customers will order and pay through each store’s dedicated LINE Mini App. For visitors, “Yappli Mobile Order” requires no dedicated app download because it uses LINE Mini App. Pre-ordering and pre-payment enable pickup with no waiting time, allowing fans to focus on watching the match. For food truck operators, advance order visibility helps optimize preparation and cooking operations, reduce opportunity loss during peak periods, and maximize sales within limited operating hours. For clubs and operators, the system accumulates and visualizes data that was difficult to obtain through conventional cash-based sales, including customer attributes, purchase history, and dining information. This data can be used for future menu planning, visitor marketing, and CRM initiatives. In addition, eliminating purchase queues increases the time visitors spend seated in the stands, expanding viewing opportunities for halftime shows and in-stadium performances. This can also enhance the exposure value of sponsorship assets such as pitch-side advertising, LED boards, and title sponsorship slots. The system is designed to raise both the overall stadium experience and the value of sponsorship assets. Going forward, Yappli Food Connect will use insights from this proof of concept to accelerate the rollout of “Yappli Mobile Order” across sports entertainment fields including the J.League. Through the digital transformation of food and beverage services in stadiums and arenas, the company aims to improve fan experiences and contribute to the sustainable growth of the sports business. Yappli Food Connect develops and provides the mobile ordering and CRM system “Yappli Mobile Order” and derivative services optimized for different business categories under its mission of “promoting DX and making all restaurants sustainably happy.” The company joined the Yappli Group in November 2025 and changed its name from Choose Monster Inc. to its current name in December 2025. The company says its goal is not merely operational efficiency, but creating an environment where staff can focus on customer service and hospitality, while using data such as customer attributes and dining information to make the restaurant business more enjoyable and rewarding through technology.