[Ginga Kogen Beer 30th Anniversary] 'We Still Love Creators Museum in the AI Era' Project Launched Today
Yo-Ho Brewing has launched an SNS project titled 'We Still Love Creators Museum in the AI Era' starting May 19, 2026, to celebrate the 30th anniversary of Ginga Kogen Beer. In an era where generative AI makes about 60% of creators feel negative or anxious, the brand affirms human creativity and collaborates with 9 creators to showcase their unique artistic expressions. A real-life physical exhibition is also planned for the future.
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- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 19, 2026 at 14:47 (4h 15m after Collected)
Ginga Kogen Beer (Yo-Ho Brewing Co., Ltd.) will celebrate its 30th brand anniversary in 2026. To mark this milestone, and to declare our ongoing commitment to co-create with creators by affirming 'human creativity' even in the age of emerging AI, we are launching the 'We Still Love Creators Museum in the AI Era' on social media starting Tuesday, May 19, 2026.
What is the Ginga Kogen Beer Exhibition: 'We Still Love Creators Museum in the AI Era'?
The 'We Still Love Creators Museum in the AI Era' is a project that commissions creators active primarily on SNS to draw the worldview of Ginga Kogen Beer using their own unique sensibilities. In addition to publishing the artworks on the official Ginga Kogen Beer SNS and the creators' SNS accounts, we are planning a 'Real Ginga Kogen Beer Exhibition' in the future, where people can view the artworks in person while enjoying a beer. We have designed this project to be enjoyed by as many people as possible through both digital and physical experiences.
noa1008 poshichi Rokkakudo DADA
Project Background: Approximately 60% of creators are 'negative toward generative AI'
Currently, generative AI is expanding the boundaries of expression in areas such as image generation and text creation. However, its impact has also reached creators and artists. According to a survey conducted by the Japan Illustration Association in December 2025, about 76% of manga artists and 59% of illustrators expressed negative views (strongly or somewhat) toward generative AI.
Source: Japan Illustration Association, December 2025 Survey (https://jilla.or.jp/2026/04/14762)
Exploring what we can do with the 'creators' who have supported the value of our beer
Ginga Kogen Beer will celebrate its 30th brand anniversary in 2026. Until now, we have held up the brand concept of 'beer that enriches human sensibility' and aimed to provide customers with quiet and rich moments.
For 30 years, the value of our brand has been shaped not only by the product itself but also by the creators who expressed our worldview through packaging and advertising. The emotional value that Ginga Kogen Beer cherishes has always been supported by the creativity of the human touch of creators.
On the other hand, the recent rise of generative AI is significantly changing the nature of expression. We perceive the fact that 'about 60% of creators are negative toward generative AI,' as shown in the survey results, to be a reflection of the current situation where many creators are feeling anxious about their artistic identity and opportunities for expression amid a wave of efficiency.
Building a 'place for co-creation' with creators for an experience that enriches sensibility
Given this background, even in an era where efficiency and automation are prioritized, we want to continue to support 'human creativity,' which deliberately takes time and effort to express sharpened sensibilities.
This project aims to reconstruct a place for co-creation with the 'creators' who have supported our brand up to this 30th anniversary milestone. We aim to create a brand experience by materializing a mutually supportive relationship where the 'artwork' of creation, together with our beer, helps enrich our customers' sensibilities.
'We Still Love Creators Museum in the AI Era'
■ Project Overview
Period: Rolling out sequentially from Tuesday, May 19, 2026
Details: The worldview of Ginga Kogen Beer, drawn with the unique sensibilities of creators, will be announced on each creator's SNS and the official Ginga Kogen Beer SNS.
Future: As artworks accumulate, we are planning to hold a 'real exhibition' where people can view the works up close with a beer in hand.
■ Official Ginga Kogen Beer SNS for publication
note: https://note.com/gingakogenbeer
X: https://x.com/gingakogenbeer
Instagram: https://www.instagram.com/gingakogenbeer_official/
Facebook: https://www.facebook.com/gingakogenbeer *Age restrictions apply for those 20 years old and above.
■ First Wave of Creators
We are announcing the artists who agree with the purpose of this project and will participate in the first wave.
- Wakaru: https://x.com/wakarana_i
- Rokkakudo DADA: https://x.com/DADA_610
- poshichi: https://x.com/legendhamster
- noa1008: https://x.com/noa1008xx
- Ayano Ayu: https://x.com/ayanoayu_1
- Katyukiko: https://x.com/katyukik
- Karita: https://x.com/gesooo_4
- Motocross Saito: https://x.com/moot_sai
- Kento Iida: https://x.com/kentoi
*In no particular order, titles omitted.
What is the Ginga Kogen Beer Exhibition: 'We Still Love Creators Museum in the AI Era'?
The 'We Still Love Creators Museum in the AI Era' is a project that commissions creators active primarily on SNS to draw the worldview of Ginga Kogen Beer using their own unique sensibilities. In addition to publishing the artworks on the official Ginga Kogen Beer SNS and the creators' SNS accounts, we are planning a 'Real Ginga Kogen Beer Exhibition' in the future, where people can view the artworks in person while enjoying a beer. We have designed this project to be enjoyed by as many people as possible through both digital and physical experiences.
noa1008 poshichi Rokkakudo DADA
Project Background: Approximately 60% of creators are 'negative toward generative AI'
Currently, generative AI is expanding the boundaries of expression in areas such as image generation and text creation. However, its impact has also reached creators and artists. According to a survey conducted by the Japan Illustration Association in December 2025, about 76% of manga artists and 59% of illustrators expressed negative views (strongly or somewhat) toward generative AI.
Source: Japan Illustration Association, December 2025 Survey (https://jilla.or.jp/2026/04/14762)
Exploring what we can do with the 'creators' who have supported the value of our beer
Ginga Kogen Beer will celebrate its 30th brand anniversary in 2026. Until now, we have held up the brand concept of 'beer that enriches human sensibility' and aimed to provide customers with quiet and rich moments.
For 30 years, the value of our brand has been shaped not only by the product itself but also by the creators who expressed our worldview through packaging and advertising. The emotional value that Ginga Kogen Beer cherishes has always been supported by the creativity of the human touch of creators.
On the other hand, the recent rise of generative AI is significantly changing the nature of expression. We perceive the fact that 'about 60% of creators are negative toward generative AI,' as shown in the survey results, to be a reflection of the current situation where many creators are feeling anxious about their artistic identity and opportunities for expression amid a wave of efficiency.
Building a 'place for co-creation' with creators for an experience that enriches sensibility
Given this background, even in an era where efficiency and automation are prioritized, we want to continue to support 'human creativity,' which deliberately takes time and effort to express sharpened sensibilities.
This project aims to reconstruct a place for co-creation with the 'creators' who have supported our brand up to this 30th anniversary milestone. We aim to create a brand experience by materializing a mutually supportive relationship where the 'artwork' of creation, together with our beer, helps enrich our customers' sensibilities.
'We Still Love Creators Museum in the AI Era'
■ Project Overview
Period: Rolling out sequentially from Tuesday, May 19, 2026
Details: The worldview of Ginga Kogen Beer, drawn with the unique sensibilities of creators, will be announced on each creator's SNS and the official Ginga Kogen Beer SNS.
Future: As artworks accumulate, we are planning to hold a 'real exhibition' where people can view the works up close with a beer in hand.
■ Official Ginga Kogen Beer SNS for publication
note: https://note.com/gingakogenbeer
X: https://x.com/gingakogenbeer
Instagram: https://www.instagram.com/gingakogenbeer_official/
Facebook: https://www.facebook.com/gingakogenbeer *Age restrictions apply for those 20 years old and above.
■ First Wave of Creators
We are announcing the artists who agree with the purpose of this project and will participate in the first wave.
- Wakaru: https://x.com/wakarana_i
- Rokkakudo DADA: https://x.com/DADA_610
- poshichi: https://x.com/legendhamster
- noa1008: https://x.com/noa1008xx
- Ayano Ayu: https://x.com/ayanoayu_1
- Katyukiko: https://x.com/katyukik
- Karita: https://x.com/gesooo_4
- Motocross Saito: https://x.com/moot_sai
- Kento Iida: https://x.com/kentoi
*In no particular order, titles omitted.
FAQ
When does the 'We Still Love Creators Museum' start?
It will be gradually released starting Tuesday, May 19, 2026, on the creators' SNS and the official Ginga Kogen Beer SNS.
Why is this project being held?
To affirm human creativity and collaborate with creators who have supported the brand, amidst growing creator anxiety over generative AI.
Who is participating in this project?
Nine creators active on SNS, including 'Wakaru', 'Rokkakudo DADA', and 'poshichi', are participating in the first wave.