[Announcement of Establishment] Fierce Evolution for Japanese Companies. Morretsu Inc. Updates Corporate Productivity with AI and Organization Development.

Morretsu Inc. (headquartered in Chofu City, Tokyo, hereinafter referred to as Morretsu), a new company aiming for corporate transformation through the fusion of organization development and technology, was established in October 2025. In Japan, where the labor shortage is becoming increasingly severe, we will support the transition from traditional management models reliant on "person-dependent resources" to "improving the productivity of each individual" through AI utilization and talent development.

[Background of Company Establishment]
Through our activities to date, we have keenly felt that introducing technology (AI) alone does not change an organization. True transformation requires both "humanity that ignites passion in a cold organization" and "technology that exceeds limits." Precisely because now is an era where "smartly getting things done" is considered a virtue, we are deliberately tackling challenges with a gritty, overwhelming passion. To ignite such "fierce evolution" across Japan, we established Morretsu Inc.

[MVV]
In today's rapidly changing times, we have formulated the following Mission, Vision, and Value to clarify our direction.

Mission: Live life fiercely.
We aim to realize a society where each individual possesses passion and works with their own will, burning their vitality.

Vision: Love ego, update society with business, create a circulating future.
We will not stop at mere profit pursuit; we will correct distorted social structures with the power of business and create a cycle that connects to future generations.

Value:
Overhumanity: "Destroy and transcend."
Burn away yesterday's self, conventional wisdom, and stagnation. Continuously update the self without setting limits.

Agency: "Assert your ego."
Do not be enslaved by systems. Hack your inner ego to find optimal societal solutions.

Heterodoxy: "Introduce the unorthodox."
Eliminate the "average" that everyone understands and carve out new axes with a unique perspective. Inject value the world has not yet noticed as a potent remedy into society.

Integrity: "Never forget respect."
Pay deep respect to the egos and existences of others. Even if the words that pierce the essence are sharp, they should be rooted in love and sincerity for humanity.

[Business Content]
Morretsu Inc. builds a foundation for sustainable growth by driving both the "system" and "technology" of an organization.

DX Solution Business (Custom Development & AI Introduction)
We offer "partner-type custom development" that solves management issues with technology, not just system construction. Development of site-specific systems: Design and development of Web applications and core systems optimized for unique business flows. Introduction of AI and automation technology: Utilizing the latest AI technologies to support the automation of simple tasks and the advancement of decision-making. Legacy System Modernization: Ensuring safety and scalability through the modernization of aging systems.

Organization & Talent Development Support
We intervene with appropriate approaches to address challenges such as "hiring but losing employees" and "on-the-job training left to the field." Building self-reliant organizations: Transforming into a self-directed group that draws out individual Will (motivation) and is not merely waiting for instructions. Productivity Improvement Programs: Building evaluation and education schemes to maximize per-person added value. Support for Implementing Philosophy into Society: Providing a mechanism where the stated MVV functions as the decision-making standard in the field by embedding it into daily operations and evaluation items, not just as a declaration.

R&D (Research and Development)
We promote in-house research for the social implementation of cutting-edge technologies, returning "live data" that is immediately useful in the field, not just theoretical knowledge, to our clients. We conduct preliminary verification of the latest technologies, including generative AI, at our own facilities and apply the "live data" obtained from successes and failures to problem-solving in the shortest distance. By seamlessly deploying the robust development infrastructure and technical assets built through our dual-location system in Tokyo and Niigata to DX solutions and organization development sites, we support clients in maintaining technological superiority in the rapidly changing market.

[Representative's Message]
I am pleased to announce the founding of Morretsu Inc.
The background of our founding stems from the belief that a mechanism to convert the sense of stagnation felt by society and individuals into challenge and value creation is necessary for the times ahead. With the advancement of AI, we believe that the individual's will and passion are becoming increasingly important.

We, at Morretsu Inc., guided by "Live life fiercely," aim to unlock the potential of individuals and organizations and connect it to social and economic value.