Mobileye Japan CEO Shotaro Kawahara to Speak on "Hands-Free Driving for Passenger Cars: What's Next?"

Mobileye Japan Ltd. announces that its Japan CEO, Shotaro Kawahara, will give a presentation at the Automotive Engineering Exposition 2026, held from Wednesday, May 27, 2026, at Pacifico Yokohama.

■ Presentation Overview

Title:

Hands-free driving for passenger cars. What is required next.

Date and Time:

Wednesday, May 27, 2026, 16:00~

Venue:

Pacifico Yokohama North 1F

Automotive Engineering Exposition 2026 / Mobility DX Innovation Stage

https://aee.expo-info.jsae.or.jp/ja/yokohama/presentation_stage/

Participation Fee:

Free (No advance registration required)
* Admission to the "Automotive Engineering Exposition 2026" itself requires prior registration.
https://aee.expo-info.jsae.or.jp/ja/yokohama/registinfo/

■ Presentation Content (Tentative)

In recent years, while autonomous driving technology has evolved rapidly, the market has seen growing expectations for realistic solutions that balance "immediately usable value" and "ensuring safety." In particular, hands-free driving in passenger cars is attracting attention as one of the most important areas of evolution in the coming years.

In this lecture, based on insights gained through collaboration with OEMs and partners worldwide, Mobileye will explain the following points:

· A concrete vision of the hands-free driving that consumers will demand in the future

· Technology and deployment trends in the global market

· An approach to achieving hands-free navigation with safety as a prerequisite

· The evolution roadmap for next-generation ADAS and autonomous driving

Furthermore, he will introduce, from a concrete perspective, how to deploy this as a scalable technology that combines "practicality," "expandability," and "safety" in mass-produced vehicles, going beyond mere functional evolution.

■ Speaker Profile
Shotaro Kawahara
President and CEO, Mobileye Japan Ltd.

Joined Mobileye in 2002 and was responsible for developing the Japanese market. He assumed his current position with the establishment of the Japanese subsidiary in 2006. Since then, he has been leading the popularization of Advanced Driver-Assistance Systems (ADAS) and autonomous driving technology in Japan.
For many years, he has promoted technology introduction and business development through collaboration with automobile manufacturers (OEMs), contributing to the advancement of ADAS and the transition to autonomous driving in the Japanese market.

■ About Mobileye

Mobileye is a global leader in the field of autonomous driving and Advanced Driver-Assistance Systems (ADAS), and its technology is adopted by numerous automobile manufacturers worldwide in the mass-production ADAS domain.

The company collaborates with global OEMs such as BMW, Volkswagen Group, GM, Ford, Nissan, and Honda, as well as major Tier 1 suppliers, to provide comprehensive solutions including SoC development, AI, proprietary high-precision maps, Parking, DMS, and more.

Its technology covers a wide range from ADAS to fully autonomous driving, achieving verifiable safety and high-precision recognition performance. It has been adopted in over 100 million vehicles to date, accumulating a track record in mass-produced cars.

In recent years, the company has focused on the practical application of advanced driver assistance, including hands-free driving, which goes beyond simple warning and support functions. By combining camera-centric sensing, the dedicated "EyeQ" series of SoCs, and large-scale real-world data, Mobileye enables scalable deployment to mass-produced vehicles while prioritizing safety.