Craftsmanship-Focused Live Commerce 'BEGINNING LEGACY' Launches Physical Store at Grand Front Osaka 'The Lab.'

Monoen Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Takahiro Nakamura) announced the opening of a physical showcase for its craftsmanship-focused live commerce platform, 'BEGINNING LEGACY,' at 'The Lab. Minna de Sekaiichi Kenkyujo' (The Lab. World No.1 Research Institute) on the 2nd floor of Grand Front Osaka North Building, starting June 14, 2026.

This initiative allows the public to watch live commerce broadcasts in person and offers a retail space where products can be seen, touched, heard, and purchased. It serves as a pilot program to validate a new purchasing experience that merges online live streaming with real-world physical interaction.

In modern times, excellent craftsmanship and artisan dedication are often buried by emphasis on 'price' and 'efficiency.' BEGINNING LEGACY aims to re-edit the value of craftsmanship not just as 'function' but as 'meaning,' by delivering the stories of 'who' is making the product, 'with what thoughts,' and 'using what techniques.' The company strives for a society where the passion of creators and their culture are correctly evaluated.

The showcase is scheduled to run for a long-term period until April 30, 2027, with the goal of building a new value-transmission model for craftsmanship through the 'public experience' of live commerce.

## Key Experiences

1. Real-World Live Viewing
Visitors can watch the broadcast live on-site. Experiences include watching the interaction between hosts and artisans, product demonstrations, and real-time comments, similar to a public recording.

2. Hands-on Shopping
Visitors can handle and purchase products featured in the live stream. This provides a sensory experience—texture, weight, usability, and craftsmanship—that online broadcasts alone cannot fully convey.

3. Interaction with Artisans and Manufacturers
Depending on the schedule, visitors may have opportunities to talk directly with manufacturer representatives and artisans at the location.

## First Showcase: SUWADA Nail Clippers

The broadcast on June 14 will feature the nipper-type nail clippers, 'SUWADA Nail Clipper Classic L,' by SUWADA Blacksmith Works, a cutlery manufacturer celebrating its 100th anniversary in Sanjo, Niigata Prefecture.

SUWADA is a leading cutlery manufacturer in Tsubame-Sanjo, a renowned metalworking region in Japan. Their process involves approximately 50 steps, with final adjustments made by artisans within 0.01mm. The broadcast will highlight the philosophy behind their century-long craftsmanship, artisan dedication, and the value of tools that accompany a person's life.

## Future Outlook

Moving forward, BEGINNING LEGACY will expand not just as a sales channel, but as a media platform that re-edits Japanese craftsmanship culture. Through partnerships with local manufacturers and the opening of live commerce hubs globally, the company aims to realize a world where Japanese craftsmanship is celebrated as an aspiration.