3D Production Brand 'Modelly' to Exhibit at '19th Content Tokyo - Video & CG Production Expo'
Modelly, a 3D content production and development brand operated by Melta Inc., will exhibit at the 19th Content Tokyo from June 17-19, 2026. The booth will feature hands-on demos of naked-eye 3D video, interactive 3D content, and 'Oshaberi Mel-chan,' an interactive virtual character.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 22:24
- 🔍 Collected: May 18, 2026 at 14:01
- 🤖 AI Analyzed: May 18, 2026 at 14:16 (14 min after Collected)
Background of the Exhibition
In recent years, the areas where 3D content plays an active role have expanded rapidly, ranging from corporate branding and advertising communication to XR utilization, VTubers, and the fields of education and research. Meanwhile, clients have often voiced concerns such as "I don't know where to ask," "I want to consult from the planning stage," and "I want to leave everything to you, including post-production operations."
Modelly has been addressing these issues with a support system that consistently covers everything from initial conceptualization to production and operational assistance. At this exhibition, we will provide a space where visitors can bring home specific ideas for 3D utilization through our past production examples and interactive experience demos.
Content to Experience at the Booth
The booth will introduce a wide range of possibilities for 3D utilization, centered on four types of content:
1. Showreel of past production cases
2. Naked-eye 3D video content using L-shaped displays
3. Interactive 3D content on touch displays
4. Experience session with the virtual character "Oshaberi Mel-chan"
① Showreel of past production cases
We will screen diverse 3DCG production cases handled by Modelly on two monitors. You can see achievements across a wide range of genres, such as content for educational institutions, 3D production for metaverse spaces, videos for theme parks, and character avatars for web services.
② Naked-eye 3D video content using L-shaped displays
We will conduct a demo of naked-eye 3D advertising realized with L-shaped displays, famous for the giant 3D cat at the Shinjuku East Exit. You can experience a sense of three-dimensionality on the spot, where images seem to pop out of the screen without using special glasses.
③ Interactive 3D content on touch displays
Visitors can directly operate the screen to view and touch 3D models from any angle. Please experience this as an application example for product introductions, showrooms, and educational purposes.
④ Experience session with the virtual character "Oshaberi Mel-chan"
We will demonstrate our original character "Oshaberi Mel-chan" having simple conversations with visitors. This will provide an image for developing VTubers, character IP utilization, and customer service content.
Exhibition Overview
Event Name: 19th Content Tokyo / Video & CG Production Expo
Dates: June 17 (Wed) – 19 (Fri), 2026
Hours: 10:00 – 17:00
Venue: Tokyo Big Sight, West Exhibition Hall
Booth Location: Near the entrance of the Video & CG Production Expo area
Booth No.: 10
Organizer: RX Japan Ltd.
Official Website: https://www.content-tokyo.jp/
About Modelly
Modelly is a 3D content production and development partner specialized in the production and utilization of 3D models. In addition to our in-house 3D designers, we team up with domestic and international designers to produce the most suitable 3D data and content for a wide range of applications, such as video, games, AR/VR, VTubers, AI avatar development, and educational content.
In recent years, the areas where 3D content plays an active role have expanded rapidly, ranging from corporate branding and advertising communication to XR utilization, VTubers, and the fields of education and research. Meanwhile, clients have often voiced concerns such as "I don't know where to ask," "I want to consult from the planning stage," and "I want to leave everything to you, including post-production operations."
Modelly has been addressing these issues with a support system that consistently covers everything from initial conceptualization to production and operational assistance. At this exhibition, we will provide a space where visitors can bring home specific ideas for 3D utilization through our past production examples and interactive experience demos.
Content to Experience at the Booth
The booth will introduce a wide range of possibilities for 3D utilization, centered on four types of content:
1. Showreel of past production cases
2. Naked-eye 3D video content using L-shaped displays
3. Interactive 3D content on touch displays
4. Experience session with the virtual character "Oshaberi Mel-chan"
① Showreel of past production cases
We will screen diverse 3DCG production cases handled by Modelly on two monitors. You can see achievements across a wide range of genres, such as content for educational institutions, 3D production for metaverse spaces, videos for theme parks, and character avatars for web services.
② Naked-eye 3D video content using L-shaped displays
We will conduct a demo of naked-eye 3D advertising realized with L-shaped displays, famous for the giant 3D cat at the Shinjuku East Exit. You can experience a sense of three-dimensionality on the spot, where images seem to pop out of the screen without using special glasses.
③ Interactive 3D content on touch displays
Visitors can directly operate the screen to view and touch 3D models from any angle. Please experience this as an application example for product introductions, showrooms, and educational purposes.
④ Experience session with the virtual character "Oshaberi Mel-chan"
We will demonstrate our original character "Oshaberi Mel-chan" having simple conversations with visitors. This will provide an image for developing VTubers, character IP utilization, and customer service content.
Exhibition Overview
Event Name: 19th Content Tokyo / Video & CG Production Expo
Dates: June 17 (Wed) – 19 (Fri), 2026
Hours: 10:00 – 17:00
Venue: Tokyo Big Sight, West Exhibition Hall
Booth Location: Near the entrance of the Video & CG Production Expo area
Booth No.: 10
Organizer: RX Japan Ltd.
Official Website: https://www.content-tokyo.jp/
About Modelly
Modelly is a 3D content production and development partner specialized in the production and utilization of 3D models. In addition to our in-house 3D designers, we team up with domestic and international designers to produce the most suitable 3D data and content for a wide range of applications, such as video, games, AR/VR, VTubers, AI avatar development, and educational content.
FAQ
What is the naked-eye 3D experience at the Modelly booth?
It uses an L-shaped display to create a 3D effect where images pop out without the need for special glasses, ideal for eye-catching outdoor ads.
Where is Content Tokyo held?
It is held at Tokyo Big Sight, West Exhibition Hall. Modelly's booth is near the entrance of the Video & CG Production Expo area (Booth No. 10).
Can I consult with Modelly from the planning stage?
Yes, Modelly supports projects from the initial conceptual stage. Production team members will be available at the booth for consultations and estimates.