Google "AI Overview" Display Links: Approximately Half (47.6%) Have Clicked [Survey of 1,104 People Nationwide / Conducted by MediaReach Inc.]
A survey by MediaReach Inc. targeting 1,104 men and women nationwide found that approximately half (47.6%) of Google search users have clicked on display links within Google's "AI Overview." This suggests that AI Overviews could become a new channel for traffic and brand recognition.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 17:30
- 🔍 Collected: April 24, 2026 at 09:01
- 🤖 AI Analyzed: April 24, 2026 at 09:19 (17 min after Collected)
MediaReach Inc. (Headquarters: Osaka City; Representative Director: Toshiki Matsumura), which operates SEO and LLMO consulting businesses, conducted a survey on search behavior regarding awareness, clicks, and trust in Google Search's "AI Overview" among 1,104 men and women aged 10 to over 60 nationwide (Google Search "AI Overview" Search Behavior Survey).
The survey results showed that 76.3% of Google search users regularly view AI Overviews, and 47.6% "often/sometimes click" on the displayed links.
Furthermore, a total of 35.3% of respondents had a positive impression of sites displayed in AI Overviews, viewing them as "trustworthy sites chosen by Google" or "likely to have higher expertise than other sites." This suggests that "being displayed in AI Overviews" could become a new point of contact for brand recognition and trust acquisition.
This release aims to present primary data to assist companies in considering LLMO (Large Language Model Optimization) measures in the era of generative AI.
*LLMO (Large Language Model Optimization) is a method of optimizing websites so that their content is cited and recommended when generative AIs such as ChatGPT and Gemini generate answers. While traditional SEO aims to improve search ranking, LLMO is a next-generation customer acquisition and branding strategy that emphasizes "displaying in AI answers."
*This survey does not indicate an increase in traffic due to the adoption of display links in Google Search "AI Overview," but rather aims to objectively understand user reactions and behavior towards brands and display links shown in AI Overviews.
*Notes on citation and introduction
If you cite or introduce the contents of this survey, please be sure to state the name of the survey source, "MediaReach Inc.," and link to the survey page URL on the corporate website below. Citation of PR TIMES links is not permitted.
Survey main page URL: https://mediareach.co.jp/blog/research-ai-overviews-link
View detailed report
Survey Summary (Key Points)
76.3% of Google search users "often/sometimes" view AI Overviews. Among teenagers, 70.0% of females and 59.4% of males responded that they "often view" AI Overviews, indicating a higher frequency of contact among younger generations.
47.6% "often/sometimes click" on display links within AI Overviews. While AI Overviews tend to be perceived as a 'zero-click area,' approximately half actively visit the displayed sites, suggesting they could become a new traffic source.
When clicking on display links, 46.96% responded that they "check which site it is (company name/brand name) before clicking." This suggests that brand recognition may influence clicking behavior.
35.3% had a positive impression of sites displayed in AI Overviews, finding them "trustworthy" or "highly specialized." On the other hand, 29.9% were skeptical, believing "AI just chose it arbitrarily," indicating a divided evaluation. This suggests that the quality of content (E-E-A-T) on sites displayed in AI Overviews may influence the extent of trust uplift.
23.2% took actions directly leading to conversion, such as purchasing, requesting materials, or registering as a member, after visiting a displayed site. This suggests that clicks via AI Overviews may include purchase consideration motives.
The categories most likely to be clicked are "consideration for product/service purchase" (35.1%), "news/current affairs information" (32.5%), and "how-to/method research" (25.0%).
[Survey Result ①] AI Overviews are becoming a 'daily search experience.' 70% of teenage females "often view" them.
Among those who used Google Search within the last month (75.3% of the total, n=831), when asked about their awareness of AI Overviews, only 8.5% responded "did not know," meaning 91.5% were already aware.
Furthermore, the "daily viewing group" (totaling "often view" and "sometimes view") reached 76.3%, suggesting that AI Overviews are becoming part of many users' search behavior. Particularly, 70.0% of teenage females and 59.4% of teenage males "often view" AI Overviews, indicating a higher frequency of contact among younger generations.
AI Overview Awareness Rate
[Survey Result ②] Approximately half click on display links. AI Overviews could become a new traffic source.
Experience of clicking on display links in AI Overviews
[Survey Result ③] Brand recognition is related to clicking behavior. 46.96% check the company name before clicking.
The survey results showed that 76.3% of Google search users regularly view AI Overviews, and 47.6% "often/sometimes click" on the displayed links.
Furthermore, a total of 35.3% of respondents had a positive impression of sites displayed in AI Overviews, viewing them as "trustworthy sites chosen by Google" or "likely to have higher expertise than other sites." This suggests that "being displayed in AI Overviews" could become a new point of contact for brand recognition and trust acquisition.
This release aims to present primary data to assist companies in considering LLMO (Large Language Model Optimization) measures in the era of generative AI.
*LLMO (Large Language Model Optimization) is a method of optimizing websites so that their content is cited and recommended when generative AIs such as ChatGPT and Gemini generate answers. While traditional SEO aims to improve search ranking, LLMO is a next-generation customer acquisition and branding strategy that emphasizes "displaying in AI answers."
*This survey does not indicate an increase in traffic due to the adoption of display links in Google Search "AI Overview," but rather aims to objectively understand user reactions and behavior towards brands and display links shown in AI Overviews.
*Notes on citation and introduction
If you cite or introduce the contents of this survey, please be sure to state the name of the survey source, "MediaReach Inc.," and link to the survey page URL on the corporate website below. Citation of PR TIMES links is not permitted.
Survey main page URL: https://mediareach.co.jp/blog/research-ai-overviews-link
View detailed report
Survey Summary (Key Points)
76.3% of Google search users "often/sometimes" view AI Overviews. Among teenagers, 70.0% of females and 59.4% of males responded that they "often view" AI Overviews, indicating a higher frequency of contact among younger generations.
47.6% "often/sometimes click" on display links within AI Overviews. While AI Overviews tend to be perceived as a 'zero-click area,' approximately half actively visit the displayed sites, suggesting they could become a new traffic source.
When clicking on display links, 46.96% responded that they "check which site it is (company name/brand name) before clicking." This suggests that brand recognition may influence clicking behavior.
35.3% had a positive impression of sites displayed in AI Overviews, finding them "trustworthy" or "highly specialized." On the other hand, 29.9% were skeptical, believing "AI just chose it arbitrarily," indicating a divided evaluation. This suggests that the quality of content (E-E-A-T) on sites displayed in AI Overviews may influence the extent of trust uplift.
23.2% took actions directly leading to conversion, such as purchasing, requesting materials, or registering as a member, after visiting a displayed site. This suggests that clicks via AI Overviews may include purchase consideration motives.
The categories most likely to be clicked are "consideration for product/service purchase" (35.1%), "news/current affairs information" (32.5%), and "how-to/method research" (25.0%).
[Survey Result ①] AI Overviews are becoming a 'daily search experience.' 70% of teenage females "often view" them.
Among those who used Google Search within the last month (75.3% of the total, n=831), when asked about their awareness of AI Overviews, only 8.5% responded "did not know," meaning 91.5% were already aware.
Furthermore, the "daily viewing group" (totaling "often view" and "sometimes view") reached 76.3%, suggesting that AI Overviews are becoming part of many users' search behavior. Particularly, 70.0% of teenage females and 59.4% of teenage males "often view" AI Overviews, indicating a higher frequency of contact among younger generations.
AI Overview Awareness Rate
[Survey Result ②] Approximately half click on display links. AI Overviews could become a new traffic source.
Experience of clicking on display links in AI Overviews
[Survey Result ③] Brand recognition is related to clicking behavior. 46.96% check the company name before clicking.