[Grave Closure Survey] 30s See It as "Someone Else's Problem," While Attitudes Toward Graves Shift from 40s Onward: Generational Differences in Concerns and Anxieties - Survey of 7,079 People [Primary Data/Survey Commissioned for the SEO/AI Era]

Mediaseek Inc. operates "ICONIT Research," which conducts daily surveys for app users within its QR/barcode reader app "ICONIT," which has exceeded 36 million total downloads.

In recent years, with changes in search results and the spread of generative AI, the basis for verifying information reliability has become more important than ever. "Primary data" is attracting attention in this context. Primary data refers to data that a company collects or verifies directly, rather than relying on summaries or inferences from other companies. This includes survey results, user usage data, and verification data.

Primary data can enhance the persuasiveness of articles, press releases, and sales materials, and can be used as a basis for citations and references not only for SEO differentiation but also for AIO/LLMO (AI Optimization).

ICONIT Research undertakes commissioned survey projects for companies and organizations, offering consultations from question design to data collection, tabulation, and report creation.

This release announces the results of a survey on "grave closure" conducted among 7,079 people.

Scope of Survey Commissioning Services

Collection Method: In-app survey via the ICONIT app

Collection Speed: Capable of collecting up to approximately 10,000 responses per day

Target Audience: ICONIT users (whether attributes can be specified depends on the project and is negotiable)

Questions: Single choice, multiple choice, etc.

Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (as requested)

Example Use Cases: New product concept validation, A/B testing of advertising copy, price perception surveys, purchase behavior surveys, brand recall surveys, production of article content/program content, etc.

We offer consultations from question design to data collection, tabulation, and reporting for companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials, using primary data as a core.

For an overview of ICONIT Research and the commissioning process, please see below:

https://www.iconit.jp/iconit-research/

Survey Result Highlights

30s Still See It as "Someone Else's Problem": "Not particularly considering it" (49.9%) and "No particular concerns" (43.6%) were the most common responses.

From 40s, Grave Closure Becomes Personal: Increases in "No one to inherit the grave" (27.8%) and "Don't want to burden children or family" (23.0%).

In 50s, Inheritance and Cost Concerns Become Apparent: "No one to inherit the grave" (33.1%) and "Unsure about the cost" (31.9%) remain high.

In 60s, Consideration for Children Strengthens: "No one to inherit the grave" (34.2%) and "Don't want to burden children or family" (30.2%) are the highest across all age groups.

(Numbers may not sum to 100% due to rounding.)

Survey Results

*For inquiries regarding respondent attributes or other detailed data, please contact info@iconit.jp.

Question 1: Do you know the term "grave closure"?

Know the term: 37.1%

Know the content well: 35.2%

Have heard of it but don't know the details: 17.6%

Learned of it for the first time this time: 10.1%

Question 2: Have you considered grave closure for your own or your family's grave?

Have not considered it

May consider it in the future

Do not have a grave / Don't know

Currently considering it

Have already performed grave closure

Question 3: Please indicate the reasons for considering grave closure (multiple selections allowed).

Not particularly considering it

Because there is no one to inherit the grave

Because I don't want to burden my children or family

To reduce the burden of maintenance and management fees

Because the grave is far away and difficult to manage

Considering other methods of memorialization, such as perpetual care

Other

Question 4: Do you have any concerns about grave closure? (Multiple selections allowed)

No particular concerns

Unsure about the cost

Unsure about where to relocate the remains (burial site)

Seems like complicated procedures

Feelings of guilt towards ancestors

Concerned about gaining understanding from relatives

Other

*For inquiries regarding respondent attributes or other detailed data, please contact info@iconit.jp.

Information on Commissioned Survey Services

ICONIT Research offers commissioned survey services for companies and organizations that want to quickly collect responses through in-app surveys. This service can collect responses from up to approximately 10,000 people in a single day.

We offer consultations from question design to data collection, tabulation, and reporting for companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials, using primary data as a core.

For an overview of ICONIT Research and the commissioning process, please see below: https://www.iconit.jp/iconit-research/

Survey Overview

Survey Method: Conducted within the survey corner of the QR/barcode reader ICONIT app

Survey Period: June 15, 2026

Number of Valid Responses: 7,079

Note: Numbers in tables, graphs, and text are rounded to the first or second decimal place.

Source Citation: Compiled by ICONIT Research

About the QR/Barcode Reader ICONIT

A staple app with over 36 million total downloads. It features the in-house developed barcode reader engine Camreader, providing fast and accurate reading capabilities. It is also used by "point-collecting" users through integration with multiple point services such as Rakuten Point.

About ICONIT Research

A survey research service conducted daily targeting ICONIT users. It is a service that can quickly collect responses from approximately 10,000 people in a single day.

We offer consultations from question design to data collection, tabulation, and reporting for companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials, using primary data as a core.

For an overview of ICONIT Research and the commissioning process, please see below:

https://www.iconit.jp/iconit-research/