Which smartphone charging style do you prefer? Approximately 60% prioritize "peace of mind" over "battery longevity" in a survey of 7,854 people. 【First-party data & survey services effective in the SEO/AIO era】
MediaSeek Inc. operates "ICONIT Research" within its QR/barcode reader app "ICONIT" (over 36 million downloads), conducting daily surveys for app users. In response to the increasing importance of reliable evidence due to changes in search results and the spread of generative AI, the company emphasizes "primary data." This press release announces the results of a survey on smartphone charging styles conducted with 7,854 people, revealing that approximately 60% prioritize charging for "peace of mind" rather than "battery longevity." ICONIT Research offers commissioned survey services to companies and organizations, covering everything from question design to data collection, aggregation, and report creation.
📋 Article Processing Timeline
- 📰 Published: May 5, 2026 at 18:00
- 🔍 Collected: May 5, 2026 at 09:31
- 🤖 AI Analyzed: May 5, 2026 at 09:37 (5 min after Collected)
MediaSeek Inc. operates "ICONIT Research" within its QR/barcode reader app "ICONIT," which has accumulated over 36 million downloads. ICONIT Research conducts daily surveys for app users.
In recent years, due to changes in search results and the widespread adoption of generative AI, the importance of evidence supporting information reliability has increased more than ever. "Primary data" has gained attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or conjectures from other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials. It not only provides differentiation in SEO but can also be utilized as a referenceable basis for AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey services to companies and organizations, providing consultation from question design to data collection, aggregation, and report creation.
This release announces the results of a survey on "smartphone charging styles" conducted with 7,854 participants.
**Scope of Commissioned Survey Services**
- **Collection Method:** In-app surveys within the ICONIT app
- **Collection Speed:** Capable of collecting approximately 10,000 responses per day
- **Target Audience:** ICONIT users (attribute specification negotiable depending on the project)
- **Questions:** Single-choice, multiple-choice, etc.
- **Deliverables:** Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
**Example Use Cases:** New product concept verification, A/B testing of advertising expressions, price sensitivity surveys, purchase behavior surveys, brand recall surveys, article content/program content creation, etc.
For companies that want to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
**Survey Results Topics**
- The largest group charges when the battery is between 20-50%. Including those who charge above 50%, approximately 60% adopt a "peace of mind first" charging style.
- Only about 20% charge when the battery is between 10-20%, indicating that rational behavior considering "battery longevity" is a minority.
- Approximately 10% charge when the battery is below 10% or almost dead, showing an unconscious or procrastinating tendency, such as "just a habit."
(Totals may not be 100% due to rounding.)
**Survey Results**
**■ Question 1: When do you usually charge your smartphone?**
- Charge when around 20-50%: 34.5%
- Charge when above 50%: 30.2%
- Charge when around 10-20%: 22.5%
- Charge when the battery is almost dead: 7.8%
- Charge when below 10%: 5.0%
**■ Question 2: Reasons for charging when above 50%**
- Worried about the battery running out
- Don't want to be inconvenienced when out
- Concerned about battery drain
- Just a habit
- Other
**■ Question 3: Reasons for charging when between 20-50%**
- Worried about the battery running out
- Don't want to be inconvenienced when out
- Concerned about battery drain
- Just a habit
- Other
**■ Question 4: Reasons for charging when between 10-20%**
- Considering battery longevity
- Just a habit
- Want to use it until the last minute
- Charging is troublesome
- Other
**■ Question 5: Reasons for charging when below 10%**
- Just a habit
- Considering battery longevity
- Want to use it until the last minute
- Charging is troublesome
- Other
**■ Question 5: Reasons for charging when the battery is almost dead**
- Just a habit
- Other
- Considering battery longevity
- Want to use it until the last minute
- Charging is troublesome
*For questions regarding respondent attributes and other detailed data, please contact info@iconit.jp.
**Information on Commissioned Survey Services**
ICONIT Research offers commissioned survey services for companies and organizations that wish to quickly collect responses through in-app surveys. This service can collect up to approximately 10,000 responses per day.
For companies that want to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-resear
In recent years, due to changes in search results and the widespread adoption of generative AI, the importance of evidence supporting information reliability has increased more than ever. "Primary data" has gained attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or conjectures from other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials. It not only provides differentiation in SEO but can also be utilized as a referenceable basis for AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey services to companies and organizations, providing consultation from question design to data collection, aggregation, and report creation.
This release announces the results of a survey on "smartphone charging styles" conducted with 7,854 participants.
**Scope of Commissioned Survey Services**
- **Collection Method:** In-app surveys within the ICONIT app
- **Collection Speed:** Capable of collecting approximately 10,000 responses per day
- **Target Audience:** ICONIT users (attribute specification negotiable depending on the project)
- **Questions:** Single-choice, multiple-choice, etc.
- **Deliverables:** Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
**Example Use Cases:** New product concept verification, A/B testing of advertising expressions, price sensitivity surveys, purchase behavior surveys, brand recall surveys, article content/program content creation, etc.
For companies that want to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
**Survey Results Topics**
- The largest group charges when the battery is between 20-50%. Including those who charge above 50%, approximately 60% adopt a "peace of mind first" charging style.
- Only about 20% charge when the battery is between 10-20%, indicating that rational behavior considering "battery longevity" is a minority.
- Approximately 10% charge when the battery is below 10% or almost dead, showing an unconscious or procrastinating tendency, such as "just a habit."
(Totals may not be 100% due to rounding.)
**Survey Results**
**■ Question 1: When do you usually charge your smartphone?**
- Charge when around 20-50%: 34.5%
- Charge when above 50%: 30.2%
- Charge when around 10-20%: 22.5%
- Charge when the battery is almost dead: 7.8%
- Charge when below 10%: 5.0%
**■ Question 2: Reasons for charging when above 50%**
- Worried about the battery running out
- Don't want to be inconvenienced when out
- Concerned about battery drain
- Just a habit
- Other
**■ Question 3: Reasons for charging when between 20-50%**
- Worried about the battery running out
- Don't want to be inconvenienced when out
- Concerned about battery drain
- Just a habit
- Other
**■ Question 4: Reasons for charging when between 10-20%**
- Considering battery longevity
- Just a habit
- Want to use it until the last minute
- Charging is troublesome
- Other
**■ Question 5: Reasons for charging when below 10%**
- Just a habit
- Considering battery longevity
- Want to use it until the last minute
- Charging is troublesome
- Other
**■ Question 5: Reasons for charging when the battery is almost dead**
- Just a habit
- Other
- Considering battery longevity
- Want to use it until the last minute
- Charging is troublesome
*For questions regarding respondent attributes and other detailed data, please contact info@iconit.jp.
**Information on Commissioned Survey Services**
ICONIT Research offers commissioned survey services for companies and organizations that wish to quickly collect responses through in-app surveys. This service can collect up to approximately 10,000 responses per day.
For companies that want to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-resear