【9,227 People Survey】Childhood Dreams: Only 1 in 8 Pursue Them. 30% Had "No Specific Dream." Men: "Sports Player," "Driver." Women: "Teacher," "Patissier."【Primary Data & Survey Commissioning Effective in the Era of SEO/AIO】
MediaSeek conducted a survey of 9,227 people using its QR/barcode reader app "ICONIT" to ask about their childhood dream jobs. Approximately 30% had "no specific dream," while "sports player" and "driver" were popular among men, and "teacher" and "patissier" were popular among women.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 18:00
- 🔍 Collected: May 2, 2026 at 09:31
- 🤖 AI Analyzed: May 2, 2026 at 09:35 (3 min after Collected)
MediaSeek Inc. operates "ICONIT Research," which conducts daily surveys for app users within its QR/barcode reader app "ICONIT," which has accumulated over 36 million downloads.
In recent years, due to changes in search results and the spread of generative AI, the importance of evidence to back up the reliability of information has increased more than ever. What is gaining attention is "primary data." Primary data refers to data collected or verified directly by a company itself, not summaries or conjectures from other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be utilized as a referenceable basis not only for differentiation in SEO but also for AIO/LLMO (AI optimization).
ICONIT Research accepts commissions for survey research from companies and organizations, offering consultation from question design to collection, aggregation, and report creation.
This release announces the results of an awareness survey conducted on 9,227 people regarding "what they wanted to be when they were children."
Scope of Survey Commissioning Services
Collection Method: ICONIT in-app survey
Collection Speed: Up to approximately 10,000 responses can be collected per day
Target: ICONIT users (specifying attributes is negotiable depending on the project)
Questions: Single choice, multiple choice, etc.
Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
Example Use Cases: New product concept verification, advertising expression AB comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content / program content production, etc.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Result Topics
The most common childhood dream job was "no specific dream," accounting for about 30%.
"Sports player" and "vehicle driver" were popular among men, while "teacher" and "patissier" were dispersed among several choices for women.
Regarding actual career paths, "a completely different profession" was the most common, but if "achieved dream profession," "achieved related profession," and "currently pursuing that dream" are combined, the total is 13.1%.
(Percentages may not sum to 100% due to rounding)
Survey Results
■ Question 1: What was your dream job when you were a child? (Multiple selections possible)
No specific dream: 27.4%
Sports player: 11.3%
Vehicle driver: 8.5%
School teacher/nursery teacher: 6.4%
Other: 6.3%
Patissier/chocolatier: 6.0%
Doctor/nurse: 5.2%
Police officer/firefighter: 4.0%
Entertainer/influencer: 3.7%
Painter/manga artist: 3.4%
Shop assistant: 3.1%
Company employee/civil servant: 3.0%
Chef: 3.0%
Wizard/hero/princess: 2.8%
Musician: 2.8%
Designer: 1.7%
Programmer/game creator: 1.5%
■ Question 2: Were you able to achieve your desired profession?
No specific dream
Ended up in a completely different profession
Currently not working
Achieved desired profession
Achieved related profession
Currently pursuing that dream
*For questions about respondent attributes and other detailed data, please contact info@iconit.jp.
Information on Survey Commissioning
ICONIT Research accepts survey commissions from companies and organizations that want to quickly collect responses through in-app surveys. This service can collect up to approximately 10,000 responses in one day.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Overview
Survey Method: Conducted within the QR/barcode reader ICONIT app's survey corner
Survey Period: April 14, 2026
Valid Respondents: 9,227 people
Note: Numbers in tables, graphs, and text are rounded to the first or second decimal place.
Source Citation: ICONIT Research
About QR/barcode reader ICONIT
A popular app with over 36 million cumulative downloads. Self-developed barcode reader engine Camread.
In recent years, due to changes in search results and the spread of generative AI, the importance of evidence to back up the reliability of information has increased more than ever. What is gaining attention is "primary data." Primary data refers to data collected or verified directly by a company itself, not summaries or conjectures from other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be utilized as a referenceable basis not only for differentiation in SEO but also for AIO/LLMO (AI optimization).
ICONIT Research accepts commissions for survey research from companies and organizations, offering consultation from question design to collection, aggregation, and report creation.
This release announces the results of an awareness survey conducted on 9,227 people regarding "what they wanted to be when they were children."
Scope of Survey Commissioning Services
Collection Method: ICONIT in-app survey
Collection Speed: Up to approximately 10,000 responses can be collected per day
Target: ICONIT users (specifying attributes is negotiable depending on the project)
Questions: Single choice, multiple choice, etc.
Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
Example Use Cases: New product concept verification, advertising expression AB comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content / program content production, etc.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Result Topics
The most common childhood dream job was "no specific dream," accounting for about 30%.
"Sports player" and "vehicle driver" were popular among men, while "teacher" and "patissier" were dispersed among several choices for women.
Regarding actual career paths, "a completely different profession" was the most common, but if "achieved dream profession," "achieved related profession," and "currently pursuing that dream" are combined, the total is 13.1%.
(Percentages may not sum to 100% due to rounding)
Survey Results
■ Question 1: What was your dream job when you were a child? (Multiple selections possible)
No specific dream: 27.4%
Sports player: 11.3%
Vehicle driver: 8.5%
School teacher/nursery teacher: 6.4%
Other: 6.3%
Patissier/chocolatier: 6.0%
Doctor/nurse: 5.2%
Police officer/firefighter: 4.0%
Entertainer/influencer: 3.7%
Painter/manga artist: 3.4%
Shop assistant: 3.1%
Company employee/civil servant: 3.0%
Chef: 3.0%
Wizard/hero/princess: 2.8%
Musician: 2.8%
Designer: 1.7%
Programmer/game creator: 1.5%
■ Question 2: Were you able to achieve your desired profession?
No specific dream
Ended up in a completely different profession
Currently not working
Achieved desired profession
Achieved related profession
Currently pursuing that dream
*For questions about respondent attributes and other detailed data, please contact info@iconit.jp.
Information on Survey Commissioning
ICONIT Research accepts survey commissions from companies and organizations that want to quickly collect responses through in-app surveys. This service can collect up to approximately 10,000 responses in one day.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Overview
Survey Method: Conducted within the QR/barcode reader ICONIT app's survey corner
Survey Period: April 14, 2026
Valid Respondents: 9,227 people
Note: Numbers in tables, graphs, and text are rounded to the first or second decimal place.
Source Citation: ICONIT Research
About QR/barcode reader ICONIT
A popular app with over 36 million cumulative downloads. Self-developed barcode reader engine Camread.