Approximately 50% have Japanese-style rooms, but many voice 'inconvenience' — What is the current state of tatami? We asked 8,006 people. [Primary Data & Survey Commissioning Effective in the SEO/AIO Era]
MediaSeek announced the results of a survey on "Living with Japanese-style rooms and tatami" conducted within its ICONIT app. From 8,006 responses, about half have Japanese-style rooms, appreciating their practicality, but also highlighting maintenance inconveniences.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 10:06 (35 min after Collected)
MediaSeek Inc. operates "ICONIT Research," which conducts daily surveys for app users within its QR/barcode reader app "ICONIT," which has over 36 million cumulative downloads.
In recent years, due to changes in search results and the widespread adoption of generative AI, the importance of evidence supporting information reliability has increased more than ever. "Primary data" is gaining attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or inferences from other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a reference that is easily cited in AIO/LLMO (AI Optimization).
ICONIT Research offers survey commissioning services for companies and organizations, providing consultation from question design to collection, aggregation, and report creation.
This release announces the results of a survey on "Living with Japanese-style rooms and tatami" conducted with 8,006 people.
Scope of Survey Commissioning Services:
Collection method: In-app survey within the ICONIT app
Collection speed: Up to approximately 10,000 responses per day possible
Target: ICONIT users (attribute specification negotiable depending on the project)
Questions: Single choice, multiple choice, etc.
Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
Example use cases: New product concept verification, advertising expression A/B comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content/program content creation, etc.
For companies that want to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Results Topics:
Approximately half have "one or more Japanese-style rooms" as the mainstream.
The appeal of tatami is primarily practical, such as "being able to lie down" and "being able to sleep on a futon."
On the other hand, inconveniences such as "furniture marks," "splinters," and "difficulty in maintenance" are also apparent.
(Totals may not be 100% due to rounding.)
Survey Results:
■ Question 1: Do you have a "Japanese-style room (tatami space)" in your current home?
Have one or more rooms (e.g., guest room, bedroom): 49.7%
No Japanese-style rooms (all Western-style rooms): 30.6%
Always spend time in a Japanese-style room: 11.3%
Have a tatami corner (e.g., portable tatami mats): 8.5%
■ Question 2: What do you like or find convenient about Japanese-style rooms or tatami? (Multiple selections allowed)
Can lie down and relax as is
Can be used as a bedroom by laying out a futon
Relaxing scent of rush grass
Soft feel underfoot
Cool in summer, warm in winter
Convenient as a reception space for guests
Nothing in particular
■ Question 3: What concerns or inconveniences do you have about Japanese-style rooms or tatami? (Multiple selections allowed)
Furniture marks easily
Old tatami mats cause splinters on clothes
Cleaning and maintenance are difficult (mites, mold, etc.)
Difficult to place heavy furniture
Regular re-covering (replacement) is costly
Nothing in particular
Room feels old-fashioned
*For questions regarding respondent attributes and other detailed data, please contact info@iconit.jp.
Information on Survey Commissioning:
ICONIT Research offers survey commissioning services for companies and organizations that want to quickly collect responses through in-app surveys. It is a service that can collect up to about 10,000 responses per day.
For companies that want to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Outline:
Survey method: Conducted in the in-app survey corner of the QR/barcode reader ICONIT app
Period: April 2, 2026
Valid respondents: 8,006 people
Note: Numbers in tables, graphs, and text are rounded to the first or second decimal place.
Source: ICONIT Research
About QR/Barcode Reader ICONIT:
A popular app with over 36 million cumulative downloads. Equipped with the company's proprietary barcode reader engine Camreader, it provides fast and accurate reading functions. It is also used by point-collecting users through integration with multiple point services such as Rakuten Points.
About ICONIT Research:
ICONIT
Keywords:
In recent years, due to changes in search results and the widespread adoption of generative AI, the importance of evidence supporting information reliability has increased more than ever. "Primary data" is gaining attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or inferences from other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a reference that is easily cited in AIO/LLMO (AI Optimization).
ICONIT Research offers survey commissioning services for companies and organizations, providing consultation from question design to collection, aggregation, and report creation.
This release announces the results of a survey on "Living with Japanese-style rooms and tatami" conducted with 8,006 people.
Scope of Survey Commissioning Services:
Collection method: In-app survey within the ICONIT app
Collection speed: Up to approximately 10,000 responses per day possible
Target: ICONIT users (attribute specification negotiable depending on the project)
Questions: Single choice, multiple choice, etc.
Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
Example use cases: New product concept verification, advertising expression A/B comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content/program content creation, etc.
For companies that want to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Results Topics:
Approximately half have "one or more Japanese-style rooms" as the mainstream.
The appeal of tatami is primarily practical, such as "being able to lie down" and "being able to sleep on a futon."
On the other hand, inconveniences such as "furniture marks," "splinters," and "difficulty in maintenance" are also apparent.
(Totals may not be 100% due to rounding.)
Survey Results:
■ Question 1: Do you have a "Japanese-style room (tatami space)" in your current home?
Have one or more rooms (e.g., guest room, bedroom): 49.7%
No Japanese-style rooms (all Western-style rooms): 30.6%
Always spend time in a Japanese-style room: 11.3%
Have a tatami corner (e.g., portable tatami mats): 8.5%
■ Question 2: What do you like or find convenient about Japanese-style rooms or tatami? (Multiple selections allowed)
Can lie down and relax as is
Can be used as a bedroom by laying out a futon
Relaxing scent of rush grass
Soft feel underfoot
Cool in summer, warm in winter
Convenient as a reception space for guests
Nothing in particular
■ Question 3: What concerns or inconveniences do you have about Japanese-style rooms or tatami? (Multiple selections allowed)
Furniture marks easily
Old tatami mats cause splinters on clothes
Cleaning and maintenance are difficult (mites, mold, etc.)
Difficult to place heavy furniture
Regular re-covering (replacement) is costly
Nothing in particular
Room feels old-fashioned
*For questions regarding respondent attributes and other detailed data, please contact info@iconit.jp.
Information on Survey Commissioning:
ICONIT Research offers survey commissioning services for companies and organizations that want to quickly collect responses through in-app surveys. It is a service that can collect up to about 10,000 responses per day.
For companies that want to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Outline:
Survey method: Conducted in the in-app survey corner of the QR/barcode reader ICONIT app
Period: April 2, 2026
Valid respondents: 8,006 people
Note: Numbers in tables, graphs, and text are rounded to the first or second decimal place.
Source: ICONIT Research
About QR/Barcode Reader ICONIT:
A popular app with over 36 million cumulative downloads. Equipped with the company's proprietary barcode reader engine Camreader, it provides fast and accurate reading functions. It is also used by point-collecting users through integration with multiple point services such as Rakuten Points.
About ICONIT Research:
ICONIT
Keywords: