Dai Nippon Printing and Metaverse Creators Launch Demonstration Experiment for 3D Item Distribution through Co-creation by VTubers and 3D Creators

Metaverse Creators Inc., in collaboration with Dai Nippon Printing Co., Ltd. (DNP), will begin a demonstration experiment on April 8, 2026, regarding the distribution of 3D items such as avatars and avatar costumes co-created by VTubers and 3D creators.

This experiment will provide opportunities for exhibiting, selling, and using 3D items co-created by VTubers and 3D creators, and will verify the nature and potential of interaction with fans. DNP is responsible for planning the experiment and verifying its effectiveness, while Metaverse Creators is responsible for producing and operating the virtual space on the "VRChat"*1 platform, as well as supporting the production and managing the sales of 3D items.

[Background and Aims of the Experiment]

In recent years, with the expansion of the social VR market where communication is possible through avatars, the production and sales of digital content such as 3D models have increased significantly. In the comprehensive creation market "BOOTH"*2, the transaction volume of the 3D model category reached approximately 10.4 billion yen in 2025, showing a growth of about 179% compared to the previous year*3. On the other hand, when VTubers create and utilize 3D items, they face challenges such as individual coordination with 3D creators, the burden of production costs, and the difficulty of monetization, which have become hurdles for entry and continuous activity.

Since 2022, DNP has been supporting the balance of creators' creative and economic activities through its "Image Archive Lab®"*4. Furthermore, from 2025, it has expanded its target area to the creative activities and sales of digital creators who handle VR and 3D data. Metaverse Creators has been working to create a place where creators can be active through world production, 3D item production, and event planning/operation in the social VR domain.

This experiment focuses on a co-creation model between VTubers with broadcasting power and 3D creators with technical skills. By building a mechanism for creation, distribution, and dissemination on "VRChat," we aim to verify the potential for new revenue opportunities and relationship building with fans, and to create such an environment.

[Overview of the Demonstration Experiment]

1. Sales of VTuber-Supervised 3D Items and Avatars

VTubers "Hinomoto Mai," "Inu Miruku," and "Mansaya," and 3D creators "DEMITASS-KUN," "Researcher Chemical," "march-maru," "Inomoto Kazura," and "Virtual Garou Roromi" will co-create 3D items and avatars that leverage their individual personalities and worldviews. These items will be sold through "BOOTH" and the "VRChat Avatar Marketplace," and purchasers can use them within "VRChat." DNP will analyze purchasing behavior and usage patterns to...