AI Image Generation Service 'FitModel.AI' 'Reproduces Down to the Size' - Makip Handles Everything from Generation to Quality Control and Delivery
Makip launched 'FitModel.AI', an AI service that generates model wearing images from flat product photos with 1cm accuracy, utilizing their 'unisize' sizing technology. Makip fully manages the generation, significantly reducing apparel brands' photography costs.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 01:48 (14h 16m after Collected)
Makip Co., Ltd. (Shinjuku-ku, Tokyo, CEO: Shingo Emoto, hereinafter 'Makip') has launched 'FitModel.AI', an AI image generation service that 'reproduces down to the size'. Utilizing the sizing technology and accumulated body shape data from the size recommendation engine 'unisize', it generates model wearing images reproduced in 1cm increments from flat-laid product images. It is possible to generate in massive SKUs (product units by color and size), and furthermore, a dedicated prompt engineer team handles everything from image generation to quality control and delivery, realizing reductions in shooting costs and shortening the time to publication.
FitModel.AI: https://fitmodel.makip.co.jp/
■ Current Status and Challenges of AI Image Generation in the Apparel Industry
As the spread of generative AI progresses, its use for generating model wearing images is expanding in the apparel industry. However, currently, there are many cases where the quality does not reach a level suitable for EC sites, the output is unstable and corrections are essential, the 'sense of size when worn' such as length and looseness is not reflected in the image, and it requires initial costs upon introduction and securing operational personnel. As a result, many brands have no choice but to rely on arranging models and shooting as before, facing the burden of shooting costs and securing lead time for publication every time a new product is released.
■ Background of Development
Through the provision of the size recommendation engine 'unisize', our company has continued to face the task of delivering an accurate sense of size to each user. Under such circumstances, clients using unisize consulted us, asking, 'Since Makip has faced sizing, couldn't you create AI model images that even reflect the sense of size?' Prompted by this, we developed the AI image generation service 'FitModel.AI', which can reproduce garment length and sleeve length in 1cm increments without shooting by multiplying the sizing technology and accumulated size data cultivated with unisize with generative AI.
■ Main Features of FitModel.AI
1. Reproduces wearing in '1cm increments' with unisize's sizing technology
Based on the sizing technology and accumulated data cultivated in unisize, it generates model wearing images that reproduce length, sleeve length, and looseness in 1cm increments. For example, it accurately reproduces even 'where the hem will be when a person 160cm tall wears a skirt with a length of 80cm'. This provides images that accurately reflect the 'sense of size when worn', allowing users to concretely check the wearing image of the product on the EC site.
2. Makip handles everything from generation to quality control and delivery in a batch
With FitModel.AI, Makip handles image generation, quality control, and delivery in a batch, and massive SKU generation is possible. In addition, we have formed a dedicated prompt engineer team in-house, establishing a system that can flexibly respond to detailed requests such as model body shape, posing, and background. The only work required by introducing companies is providing product images and final confirmation, and checking generated images and instructing corrections can be easily done from a dedicated management screen. This allows brands without internal resources for AI operation to introduce AI image generation without assigning specialized personnel, expecting a significant reduction in operational burden compared to conventional AI services.
■ FitModel.AI
The AI image generation service 'FitModel.AI' that 'reproduces down to the size' utilizes the sizing technology and accumulated body shape data of the size recommendation engine 'unisize' to generate model wearing images reproduced in 1cm increments from flat-laid product images. It is possible to generate in massive SKUs (product units by color and size), and a dedicated prompt engineer team handles everything from image generation to quality control and delivery, realizing reductions in shooting costs and shortening the time to publication.
Service Name
FitModel.AI
URL
https://fitmodel.makip.co.jp/
Provision Format
Contract type (Makip conducts image generation, quality control, and delivery in a batch)
Operational Support
Supports review, correction instructions, and batch download via a dedicated management screen
Customization
Supports rearrangement of model body shape, coordination, posing, and background
Required Materials
Flat-laid images of products, size measurement information
Delivery
Minimum 3 business days / Supports batch generation of massive SKUs
Supported Items
Apparel (tops, bottoms, dresses, etc.)
■ Company Name: Makip Co., Ltd.
■ Representative: Representative Director Shingo Emoto
■ Location: 126 Yaraicho, Shinjuku-ku, Tokyo, NITTO...