Visualizing Serum Compatibility with 'Gene Expression × AI Skin Diagnosis': meLupe Pop-Up Event at @cosme OSAKA from June 17–30

MeLupe Inc. (headquartered in Nakagyo Ward, Kyoto; CEO: Ryosuke Nakamine), operator of the skincare evaluation platform "meLupe," will host the meLupe Pop-Up Event at @cosme OSAKA for two weeks from Wednesday, June 17, 2026, to Tuesday, June 30, 2026.

Visitors can use their smartphones to perform a free camera-based skin analysis and check their "compatibility score" with approximately 30 serums available on-site. By combining meLupe’s accumulated product evaluation data with individual skin analysis results, attendees can experience a science-backed approach to serum selection—going beyond subjective impressions and online reviews. All experiences are free of charge.

<Event Background> Neutral Compatibility Checks for an Overwhelming Skincare Market

It’s hard to tell the difference between products just by comparing ingredient lists at drugstores. Even when buying trending items on social media, it’s difficult to judge whether they suit your skin. Many consumers struggle with choosing the right serum.

Due to pharmaceutical and medical device regulations (Yakuji-hou), skincare products are limited in the efficacy claims they can make, making it difficult for users to objectively compare products. As a result, consumers have long relied on subjective feelings and social media information when making choices.

meLupe is a skincare evaluation platform that quantifies product functionality using 14 skin metrics and conducts neutral assessments through third-party blind testing. At this pop-up event, meLupe will combine its evaluation data with each visitor’s skin analysis to visualize compatibility with in-store serums.

Understand your skin condition, learn about product characteristics, and then find the one that truly suits you. We bring a new skincare selection experience to the @cosme OSAKA store floor.

This initiative does not rank or recommend specific products as "No. 1." Instead, it is an experiential program that allows visitors to reassess products using the same scientific criteria and verify compatibility based on their own skin.

<Event Flow> One Smartphone, One-Minute Compatibility Check

Check-in via Smartphone Experience begins instantly by tapping an NFC tag or scanning a QR code inside the booth. No app download required.

Camera-Based Skin Analysis (Free) Perform skin analysis using your smartphone’s camera to objectively assess moisture levels, texture, firmness, and more.

Decode Your Skin with 14 Skin Metrics Results are displayed according to meLupe’s proprietary 14 skin metrics, revealing which skincare concerns should be prioritized for your skin.

Visualize Compatibility with ~30 Serums Hold your smartphone over the NFC tag or QR code near a serum on display to see your compatibility percentage with that product.

Try the Serum You’re Interested In The display zones products by 14 metrics into four color-coded categories (Hydration/Barrier, Skin Structure Care, Firmness/Elasticity, Radiance/Exfoliation). Visitors can physically try serums that match their skin.

<Product Lineup> Curated Selection of ~30 Serums from 19 Japanese and Korean Brands

The venue features a curated selection of approximately 30 serums (19 brands)—15 domestic and 15 Korean brands—evaluated for functionality by meLupe. The lineup aims to let visitors discover "hidden gem" products and encounter them fairly across brands.

<How meLupe Evaluates Products> Neutral Assessment Without Manufacturer Ads or Affiliate Fees

meLupe’s evaluations are conducted from a neutral standpoint, accepting no advertising fees, affiliate commissions, or sales fees from manufacturers.

① Gene Expression Measurement Using Full-Thickness Artificial Skin Models: Products are tested on full-thickness artificial skin models that replicate epidermis to dermis, measuring their impact on skin at the gene expression level. Results are quantitatively evaluated as functionality based on 14 skin metrics (patent pending).

② Matching AI Skin Diagnosis with Scientific Product Data: Results from AI skin analysis via smartphone (by Perfect Co., Ltd.) are combined with the 14 metrics’ scientific data to calculate compatibility using a proprietary algorithm.

③ Revenue Model Independent from Manufacturers: By avoiding ad placements and affiliate promotions, meLupe ensures the neutrality of its data.

<Visitor Benefits> Experience the Booth & Answer Survey for a Chance to Win a Prize

Thirty winners will receive a digital gift worth 500 JPY by experiencing the booth and completing a survey.

* Details on eligibility and application methods will be provided on-site and via the survey form.

<Event Overview>

Name: meLupe Pop-Up Event – Discover Serum Compatibility Through Skin Diagnosis Venue: @cosme OSAKA Pop-Up Area Address: 3F, Lucua iire, 3-1-3 Umeda, Kita-ku, Osaka 530-8558 Dates: June 17 (Wed) – June 30 (Tue), 2026 [2 weeks] Hours: 10:30–20:30 (in line with @cosme OSAKA business hours) Admission: Free Categories: Serums (~30 products / 19 brands from Japan and Korea) Experience: Smartphone-based skin diagnosis + serum compatibility check Organizer: MeLupe Inc.

About the Service: Skincare Evaluation Platform "meLupe"

meLupe is a skincare evaluation platform that assesses and visualizes cosmetic functionality using 14 skin metrics, under the concept of "Transparent science for freedom and joy in choosing." Through neutral evaluations without advertising revenue from manufacturers, meLupe aims to create a new skincare market where "product strength," not "financial power," is fairly recognized.

The service name comes from "me" + "Lupe" (magnifying glass), symbolizing the act of closely examining skin and products to see their essence.

Service Website: melupe.com

<CEO Message>

Until now, we’ve had no choice but to select skincare based on vague terms and subjective impressions. This situation reflects not only consumer frustration but also the dilemma of manufacturers who create great products but struggle to communicate their value.

meLupe visualizes product performance (functionality) using high-precision artificial skin, resolving the information gap between manufacturers and consumers. This pop-up event is an opportunity for many people to experience this firsthand at a physical store.

We aim to create a new skincare market where "product strength" is properly evaluated and everyone can make fair choices.

Contact for Inquiries

Ryosuke Nakamine, MeLupe Inc. Tel: 075-746-2845 Email: askme@melupe.co.jp

Company Overview

Company Name: MeLupe Inc. Representative: CEO Ryosuke Nakamine Founded: June 2025 Headquarters: 5F, Dai-14 Hase Building, 651-1 Temmabashi-agaru, Karasuma-dori, Nakagyo-ku, Kyoto 604-8152 Business: Development of the skincare evaluation platform "meLupe"