[Mother's Day] Care Beauty Event Held! A New Gift of "Heart-Fulfilling Time" Instead of "Things"
Graduates of Mirai Project's Care Beauty Institute will host a makeup and photo event for elderly residents, offering a gift of experience and care for Mother's Day.
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- 📰 Published: April 24, 2026 at 19:43
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Graduates (Care Beautists) of the "Care Beauty Institute," a professional beauty training school for the elderly operated by Mirai Project Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Satoshi Yamagiwa), will hold a special event offering beauty care to 40 users ahead of Mother's Day on Saturday, May 9, 2026.
Recently, as a Mother's Day gift, it has become increasingly popular to give "care beauty services" that heal the mind and body in nursing facilities or at home, rather than traditional "material goods," and this event will be held as one of the symbolic initiatives of this trend.
An "Extraordinary Experience" Given by a Care Beautist with Young Carer Experience
On May 9, a makeup and photo shoot event for about 40 elderly people will be held at a paid nursing home in Chiba Prefecture. This event was planned by a graduate of the Care Beauty Institute who has experience taking care of her family as a young carer. Having both the perspective of "the one supporting the family" and "the one receiving care," she, along with 6 volunteers sharing the same aspiration, will provide an opportunity to enhance the self-esteem of the elderly and restore their confidence and smiles through beauty. This goes beyond a mere gift from a family; it is an attempt for "society to give rich time and experience to the elderly."
[Background] Mother's Day Gifts Shifting from "Goods" to "Heart-Fulfilling Time"
In recent years, the options for Mother's Day gifts have diversified. According to a survey (*1), as mothers get older, the percentage of those who list "housework assistance" and "words of gratitude" as "what they are honestly happiest to receive"—things that reduce daily burdens and share feelings—has increased.
"Care Beauty" is one of the services that can meet such needs, and it is expected to enhance physical and mental care and self-esteem through beauty. In fact, more than 60 beauty tickets priced at around 20,000 yen offered by graduates (Care Beautists) of our school in Osaka were sold out, showing strong support from families who strongly desire to "give their mothers a shining time" despite the high unit price.
(*1) For IT Co., Ltd. "Mother's Day presents, are they actually missing the mark? The gap between 'the giver' and 'mother's true feelings' revealed by a survey of 500 people"
[Case Study] To a Mother with Terminal Cancer. "Color" and "Dialogue" Given to Her Hands at the End
Care beauty serves as a "gift of the heart" that enables families, even if they live far away, to share their gratitude and give a special time through the intervention of professionals. In a case handled by a graduate of our school, a son gave a beauty ticket to his mother who was hospitalized with terminal cancer. The time spent on nail and hand care at her bedside had a meaning beyond mere beauty. Watching her nails become beautiful, her mother's expression became peaceful and enveloped in a smile. Beauty has the power to move people's hearts.
Press Coverage Guide: May 9 (Sat) Mother's Day Care Beauty Event
On the day of the event, you can film the bright changes in the expressions of the elderly through makeup and interview the Care Beautist with young carer experience.
Date & Time: Saturday, May 9, 2026
① Morning Session 10:00-11:30
② Afternoon Session 13:00-15:00
Location: Human Life Care Chiba Innai no Sato
Address: 1-7-6 Innai, Chuo-ku, Chiba City, Chiba Prefecture
Content: Planned setup of 6 makeup booths and a photo spot. Treatments and photography for about 40 people.
Interview Opportunities:
① Changes in the expressions and interviews of the elderly before and after treatment
② The thoughts of the practitioner with young carer experience
③ Interviews with families and facility staff
The Value Brought by Care Beauty: Changes Beyond Just "Appearance"
Care beauty is not just about fixing one's appearance; it is expected to have psychological and social effects such as:
- Changes in facial expressions
- Creation of conversation with people around
- Improvement of self-esteem
The choice to give "time" rather than "goods" at the milestone of Mother's Day has the potential to spread even further in the future.
About Care Beauty Institute
- Operated in 6 areas nationwide (Tokyo [Harajuku/Yoyogi] / Yokohama / Omiya / Nagoya / Osaka [Umeda/Shinsaibashi] / Fukuoka)
- About half of the enrollees have no experience in the nursing care or beauty industries.
About Mirai Project Co., Ltd.
Location: 2F Tagami Jingumae Building, 1-15-15 Jingumae, Shibuya-ku, Tokyo
Established: November 19, 2015
Business description: Human resource introduction business for nursing care/medical professions, human resource development business for nursing care x beauty, visiting beauty business, product sales business for nursing care x beauty.
*"Care Beautist" is a registered trademark of Mirai Project Co., Ltd.
Recently, as a Mother's Day gift, it has become increasingly popular to give "care beauty services" that heal the mind and body in nursing facilities or at home, rather than traditional "material goods," and this event will be held as one of the symbolic initiatives of this trend.
An "Extraordinary Experience" Given by a Care Beautist with Young Carer Experience
On May 9, a makeup and photo shoot event for about 40 elderly people will be held at a paid nursing home in Chiba Prefecture. This event was planned by a graduate of the Care Beauty Institute who has experience taking care of her family as a young carer. Having both the perspective of "the one supporting the family" and "the one receiving care," she, along with 6 volunteers sharing the same aspiration, will provide an opportunity to enhance the self-esteem of the elderly and restore their confidence and smiles through beauty. This goes beyond a mere gift from a family; it is an attempt for "society to give rich time and experience to the elderly."
[Background] Mother's Day Gifts Shifting from "Goods" to "Heart-Fulfilling Time"
In recent years, the options for Mother's Day gifts have diversified. According to a survey (*1), as mothers get older, the percentage of those who list "housework assistance" and "words of gratitude" as "what they are honestly happiest to receive"—things that reduce daily burdens and share feelings—has increased.
"Care Beauty" is one of the services that can meet such needs, and it is expected to enhance physical and mental care and self-esteem through beauty. In fact, more than 60 beauty tickets priced at around 20,000 yen offered by graduates (Care Beautists) of our school in Osaka were sold out, showing strong support from families who strongly desire to "give their mothers a shining time" despite the high unit price.
(*1) For IT Co., Ltd. "Mother's Day presents, are they actually missing the mark? The gap between 'the giver' and 'mother's true feelings' revealed by a survey of 500 people"
[Case Study] To a Mother with Terminal Cancer. "Color" and "Dialogue" Given to Her Hands at the End
Care beauty serves as a "gift of the heart" that enables families, even if they live far away, to share their gratitude and give a special time through the intervention of professionals. In a case handled by a graduate of our school, a son gave a beauty ticket to his mother who was hospitalized with terminal cancer. The time spent on nail and hand care at her bedside had a meaning beyond mere beauty. Watching her nails become beautiful, her mother's expression became peaceful and enveloped in a smile. Beauty has the power to move people's hearts.
Press Coverage Guide: May 9 (Sat) Mother's Day Care Beauty Event
On the day of the event, you can film the bright changes in the expressions of the elderly through makeup and interview the Care Beautist with young carer experience.
Date & Time: Saturday, May 9, 2026
① Morning Session 10:00-11:30
② Afternoon Session 13:00-15:00
Location: Human Life Care Chiba Innai no Sato
Address: 1-7-6 Innai, Chuo-ku, Chiba City, Chiba Prefecture
Content: Planned setup of 6 makeup booths and a photo spot. Treatments and photography for about 40 people.
Interview Opportunities:
① Changes in the expressions and interviews of the elderly before and after treatment
② The thoughts of the practitioner with young carer experience
③ Interviews with families and facility staff
The Value Brought by Care Beauty: Changes Beyond Just "Appearance"
Care beauty is not just about fixing one's appearance; it is expected to have psychological and social effects such as:
- Changes in facial expressions
- Creation of conversation with people around
- Improvement of self-esteem
The choice to give "time" rather than "goods" at the milestone of Mother's Day has the potential to spread even further in the future.
About Care Beauty Institute
- Operated in 6 areas nationwide (Tokyo [Harajuku/Yoyogi] / Yokohama / Omiya / Nagoya / Osaka [Umeda/Shinsaibashi] / Fukuoka)
- About half of the enrollees have no experience in the nursing care or beauty industries.
About Mirai Project Co., Ltd.
Location: 2F Tagami Jingumae Building, 1-15-15 Jingumae, Shibuya-ku, Tokyo
Established: November 19, 2015
Business description: Human resource introduction business for nursing care/medical professions, human resource development business for nursing care x beauty, visiting beauty business, product sales business for nursing care x beauty.
*"Care Beautist" is a registered trademark of Mirai Project Co., Ltd.