Misekata Co., Ltd. Launches Corporate SNS Literacy Training with Gen Z Representative and Executive Director who is a YouTuber with 100,000 Subscribers

Misekata Co., Ltd. (Headquarters: Fukuoka Prefecture; Representative Director: Keidai Morofuji) began offering "SNS Literacy Training" for corporations in May 2026.

This training is designed to help companies address the risks of information leakage, online outrage, and corporate brand damage stemming from employees' SNS posts.

Comments on TV as an expert knowledgeable about SNS (May 1, 2026, FBS)

The greatest feature of this training is that Representative Director Keidai Morofuji, a Gen Z individual born in 1998, communicates the necessary risk management as a corporate professional while possessing an SNS sensibility similar to that of young employees.

Traditional SNS training often tends to be a one-sided warning from older generations, stating "SNS is dangerous" or "Do not post." However, for young employees who have grown up with Instagram, TikTok, X, and BeReal as part of their daily lives since their student days, SNS posting is not a special action but a part of their everyday life.

Therefore, simply prohibiting or cautioning them makes it difficult for them to grasp why it is dangerous or how their posts could lead to damage to the company's credibility or information leakage, treating it as someone else's problem.

Also serves as the Representative Director of a general incorporated association for AI/SNS.

Misekata Co., Ltd.'s SNS Literacy Training helps participants experientially learn the psychology behind wanting to post, the mechanisms of diffusion, the process of corporate information identification, and the impact of online outrage and information leakage, all while understanding the sensibilities of the generation that uses SNS daily, through quizzes, case studies, and group work.

Misekata Co., Ltd. has a strong track record of providing numerous corporate SNS trainings and SNS operation support, as well as continuously offering SNS literacy education at junior business schools for children.

Based on our experience in conveying how to engage with SNS according to the perspectives of companies, young employees, and children, we support companies in their information leakage countermeasures, new employee education, and internal SNS policy development.

Representative Morofuji conducts SNS literacy education that aims to transform negative words into positive ones.

Children's feedback cards (emphasizing using positive words to describe sweets: "guchu" -> "fuwa")

Background to Service Launch

SNS has now become an indispensable tool for companies in recruitment activities, public relations, and branding.

Employee-visible communications and posts conveying the workplace atmosphere are highly effective in communicating the company's appeal. On the other hand, there is an increased risk that casual posts by individual employees could unintentionally spread corporate information, client information, internal documents, work locations, and unreleased information.

For example, the following cases can be considered:

- Posting photos that inadvertently show training materials or internal documents.
- Posting content that reveals client names or project information.
- Workplace identification through uniforms, buildings, location information, or post content.
- Content posted with the belief "It's fine because it's for friends only" gets spread via screenshots.
- Companies being identified by post content even if the company name is not mentioned.
- Delayed initial response within the company when online outrage or information leakage occurs.

Especially in recent years, SNS platforms like BeReal, which allow sharing "this moment," and TikTok, where daily videos can spread rapidly, have become popular among younger generations.

If companies merely state, "Prohibit SNS posts" or "Do not write about the company," it becomes difficult to convey why it is dangerous, and it may not lead to actual judgment in posting.

Therefore, Misekata Co., Ltd. started offering "SNS Literacy Training" as corporate training to understand the mechanisms of SNS and engage with it correctly, rather than simply prohibiting it.

Conducted SNS training for employees at Kobac Amakusa Hondo, etc.

SNS Literacy Training Unique to Misekata Co., Ltd.

1. A Gen Z Representative Communicates in a Way that Resonates with Young Employees

Keidai Morofuji, the Representative Director, is a Gen Z individual born in 1998.

Because she is from a generation where SNS has been a part of daily life since her student days, she understands, with the same SNS generation's sensibility, why young employees want to post, why they want to share with friends, and why they feel "this much is okay."

This training is not a one-sided warning from older generations, but rather structured to jointly consider where the risks lie for professionals belonging to a company, from the perspective of the same SNS generation.

This makes it easier for young employees to perceive SNS risks as their own problem, rather than someone else's.

Representative Morofuji explains to teachers at certified childcare centers what to be careful about on SNS.

2. An Executive Director who is a Former YouTuber with Over 100,000 Subscribers Can Convey the Reality of SNS

Kentaro Morofuji, the Executive Director of Misekata Co., Ltd., is a camping YouTuber.