Starts July 1!! Buy Misuzu Life's Cut Bunashimeji and Enter to Win! 350 Lucky Winners to Receive PayPay Points or Original Goods!

Misuzu Life Co., Ltd. (Headquarters: Nagano Prefecture; President and CEO: Tatsuya Kouchi), the pioneer of cut bunashimeji mushrooms, will celebrate its 35th anniversary on May 27, 2026. To commemorate this milestone, the company launches the "35th Anniversary Grand Thank-You Campaign" starting July 1 (Wed). By submitting a receipt showing a purchase of at least 2,000 yen (tax included), including one or more eligible Misuzu Life products, participants will have a chance to win PayPay points worth 1,000 yen or an original Misuzu Life 35th-anniversary insulated tote bag—350 winners in total.

"35th Anniversary Grand Thank-You Campaign" Overview

・Eligible Receipt Period: July 1 (Wed), 2026 – August 23 (Sun), 2026

・Application Deadline: August 30 (Sun), 2026

・How to Enter: Upload a photo of your receipt (totaling at least 2,000 yen including tax with one or more eligible items) via the campaign website

・Eligible Products: All sizes and varieties of Misuzu Life Cut Bunashimeji (including larger-sized packages)

・Prizes: 350 winners selected by lottery will receive prizes

・Where to Buy: Nationwide at supermarkets, drugstores, etc.

Perfect for household savings, outdoor activities, lunch boxes, and shopping!

・Campaign Details Page (to be released gradually): https://misuzu-life35.cp-apply.com

※PayPay points will be issued via a PayPay point code. Points can be used after exchange. Cash withdrawal and transfer are not permitted.

※Can also be used at the official PayPay/PayPay Card store

Misuzu Life Co., Ltd. (Headquarters: Iizuna Town, Kamiminochi District, Nagano Prefecture; hereinafter "the company"), the pioneer of cut bunashimeji mushrooms, will mark its 35th anniversary on May 27, 2026 (Wed). Since its founding in 1991, the company has consistently pursued its mission of coexisting with diverse societies and the global environment, guided by the principles of "delivering the rich blessings of rural mountain areas" and "achieving a circular agricultural system." Adapting to evolving consumer lifestyles and market trends, the company has undertaken numerous initiatives. In 2004, recognizing changing lifestyles, it developed and launched the industry's first "cut bunashimeji"—a product that significantly improved customer convenience and time efficiency. Its easy-to-use, no-knife-needed design, allowing direct cooking from the package, has earned widespread acclaim as a "delicious and smart choice" for modern dining.

To express gratitude for 35 years of support and to celebrate this special milestone, Misuzu Life will roll out a series of initiatives under the theme "Misuzu Life's 35th Anniversary Thank-You Festival," incorporating the number "35" throughout the campaign.

[About Misuzu Life Co., Ltd.]

Founded in 1991 (Heisei 3) in Nagano Prefecture, the company produces and sells nationwide fresh cut bunashimeji mushrooms under the brands "Sato-yama Bunashimeji (Ready-to-Use)" and "Buna Queen," as well as frozen cut bunashimeji.

Misuzu Life aims to spread the convenience and deliciousness of cut bunashimeji, offering customers a "delicious and smart choice" in their daily meals, and bringing a little joy to everyday life.

Headquarters: 204-2 Akashio, Iizuna-machi, Kamiminochi-gun, Nagano Prefecture

President and CEO: Tatsuya Kouchi

Official Website: https://www.misuzu-life.co.jp/