Defying the Trend of Price Hikes: Same Price, 35% More Quantity! Misuzu Life Commemorates 35th Anniversary with Special Product Launch on July 1!

Misuzu Life Co., Ltd. (Headquarters: Nagano Prefecture; President and CEO: Tatsuya Kouchi), pioneer of pre-cut Bunashimeji mushrooms, will celebrate its 35th anniversary on May 27, 2026. To commemorate this milestone, the company will launch a limited-time special product, "Mukashi Yamayaki Bunashimeji (Ready-to-Use Mountain-Style Bunashimeji) – 35% Extra Volume," starting July 1 (Wed). Amid rising prices placing increased burden on household budgets, this special edition offers 35% more content at the same price, allowing customers to enjoy greater value. This initiative expresses the company's heartfelt gratitude on its 35th anniversary. Enjoy Misuzu Life’s convenient, no-chopping-required Bunashimeji at exceptional value.

Ready-to-Use Mountain-Style Bunashimeji – 35% Extra Volume

Product Overview

This special edition increases the content volume of our flagship product,

"Mukashi Yamayaki Bunashimeji (Ready-to-Use Mountain-Style Bunashimeji) – Small Pack"

by 35%.

Sales Period

July 1 (Wed), 2026 – August 31 (Mon), 2026

Price

Open pricing

Sales Outlets

Supermarkets, drugstores, and other retailers nationwide

A Fun 35th Anniversary Touch: The JAN Code is "35835" = "35th Anniversary is the Best!"

As a hidden feature for consumers and media to enjoy, the last five digits of the JAN code (barcode) for this limited edition product are set to "35835," which reads as "35th Anniversary is the Best!"

Every detail reflects our dedication to celebrating the 35th anniversary.

Ready-to-Use Mountain-Style Bunashimeji

・Made from our proprietary Bunashimeji mushroom strain, Kurohime S, offering large, rich, and delightfully chewy texture

・Contains 15 times more ornithine than clams*

・Features our proprietary "Satoyama Freshness-Intact Pack" using unique cutting technology, delivering freshness comparable to uncut mushrooms

*Source: Nagano Prefectural Industrial Technology Center

Misuzu Life Co., Ltd. (Headquarters: Iizuna Town, Kamiminochi District, Nagano Prefecture; hereinafter "the company"), pioneer of pre-cut Bunashimeji mushrooms, marks its 35th anniversary on May 27, 2026 (Wed). Since its founding in 1991, guided by the beliefs of "delivering the rich bounty of satoyama (traditional rural landscapes)" and "achieving a circular agriculture model," the company has continuously responded to evolving consumer lifestyles and market changes, embracing the mission of coexisting with diverse societies and the global environment. In 2004, recognizing changing lifestyles, the company developed and launched the industry's first "pre-cut Bunashimeji mushroom"—a product that greatly enhances customers’ time efficiency and convenience. Its ease of use—ready for cooking straight from the bag, no knife or cutting board required—has made it a popular "delicious and smart choice" on modern dining tables.

To express gratitude on its 35th anniversary and celebrate this special year, the company will progressively roll out a campaign called "Misuzu Life's Grand Gratitude Festival – 35th Anniversary," centered around the number "35."

[Company Overview: Misuzu Life]

Founded in 1991 (Heisei 3) in Nagano Prefecture, Misuzu Life produces and sells nationwide fresh pre-cut Bunashimeji mushrooms "Mukashi Yamayaki Bunashimeji," frozen pre-cut Bunashimeji, and "Buna Queen."

Misuzu Life aims to spread the convenience and deliciousness of pre-cut Bunashimeji mushrooms, offering consumers a "delicious and smart choice" in their daily meals, and bringing a little joy to everyday life.

Headquarters: 204-2 Akashio, Iizuna-machi, Kamiminochi-gun, Nagano Prefecture

President and CEO: Tatsuya Kouchi

Official Website: https://www.misuzu-life.co.jp/