Misuzu Life Launches 35th Anniversary Great Thanksgiving Festival with Campaigns and Increased Volume Packages
Misuzu Life Co., Ltd. marked its 35th anniversary by announcing the first phase of its 'Misuzu Life Great Thanksgiving Festival.' The company will run a campaign rewarding 350 winners, release a 35% volume increased package of its flagship 'Ready-to-use Satoyama Bunashimeji,' and exhibit at mushroom events nationwide.
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- 📰 Published: May 27, 2026 at 17:30
- 🔍 Collected: May 27, 2026 at 09:01
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Overview of the 35th Anniversary "Misuzu Life Great Thanksgiving Festival Part 1"
1. Win for 350 People in Total! 35th Anniversary Great Thanksgiving Receipt Application Campaign
To express our gratitude for your continued patronage, we will hold a receipt application campaign where 350 people will win 1,000 yen worth of PayPay points or non-for-sale 35th-anniversary Misuzu Life goods by lottery. To apply, purchase 2,000 yen (excluding tax) or more, including eligible Misuzu Life cut bunashimeji mushroom products. The target supermarkets will be announced on Misuzu Life's official website and social media.
2. Supporting Households! Limited-Time 35% Volume Increase Package Release
In conjunction with the receipt application campaign, we will sequentially release a limited-time 35% volume increase package of our flagship product, "Ready-to-use Satoyama Bunashimeji Small Pack," at supermarkets nationwide.
Please enjoy our cut bunashimeji mushrooms, which do not require a cutting board or knife, at a great value.
- 35th Anniversary Playfulness
As a hidden element for media and particular consumers to enjoy, the last five digits of the JAN code (barcode) for this limited product are set to "35835," which reads as "35th Anniversary is the Best" in Japanese wordplay. We are thorough about the 35th anniversary down to the details.
3. Exhibiting at Osaka Mushroom Grand Festival 2026!
With the theme of 50 grams of mushrooms every day, we will exhibit at various events in 2026. As the first step, we will exhibit at the "Osaka Mushroom Grand Festival 2026" held at "Sakuya Konohana Kan" in Tsurumi Ward, Osaka City, on June 6 (Sat) and 7 (Sun)! We will liven up the 35th anniversary at the event as well.
- Limited Sweets
We will distribute "Satoyama Premium Bunashimeji Ice Cream 'Queen'," which sublimates the rich umami of bunashimeji mushrooms into a sweet, to the first 35 people each day for free! We will also sell it.
- Exhibition Content
In addition to distributing and selling ice cream at the booth, we will hold "Ready-to-use Satoyama Bunashimeji and Buna Queen Product Grabbing" and a "35 Mushroom Stories" talk on the event stage, which we want to share precisely because it is our 35th anniversary.
* Detailed information will be announced on our website, SNS, and in respective press releases.
Misuzu Life Co., Ltd. (Headquarters: Iizuna-machi, Kamiminochi-gun, Nagano Prefecture; hereinafter "the Company"), the pioneer of cut bunashimeji mushrooms, marked its 35th anniversary on Wednesday, May 27, 2026. Since our founding in 1991, under the belief of "delivering the rich blessings of the satoyama (woodlands)" and "realizing circular agriculture," we have continued taking on numerous challenges in response to changes in consumers and the market, walking with the mission of coexisting with a diverse society and the global environment. In 2004, we grasped changes in lifestyles and developed and sold the industry's first "cut bunashimeji mushrooms," which significantly improved customer time efficiency and convenience. The ease of using them straight from the bag for cooking without a knife has gained much support as a "delicious and smart choice" for modern dining tables.
To express our gratitude for the 35th anniversary and to liven up this special year, we will gradually implement the [35th Anniversary "Misuzu Life Great Thanksgiving Festival"] sticking to the number "35."
Timing | Content
Early July (planned) | Release of 35% increased volume "Ready-to-use Satoyama Bunashimeji"
Early July (planned) | 350 people win in total! 35th Anniversary Great Thanksgiving Receipt Application Campaign
Date | Event Name / Details
June 6 (Sat) - 7 (Sun) | Osaka Mushroom Grand Festival 2026 [Bunashimeji Ice Cream - Free for first 35 people/day, etc.]
September 22 (Tue) - 23 (Wed/Holiday) | 7th Komachi Pre-mama & Baby Fes 2026 in Nagano [Present project, tasting, product sales, etc.]
October 17 (Sat) | Nagano Mushroom Grand Festival 2026 [Sales of Bunakko-yaki, product sales, etc.]
October 17 (Sat) - 18 (Sun) | Yokohama Mushroom Grand Festival 2026 [Buna Queen tasting sales, etc.]
October 18 (Sun) | Kinzan Kaido 2026 NAVA-1 Festa [Cut bunashimeji tasting, product sales, etc.]
November 28 (Sat) | Hiroshima Mushroom Grand Festival 2026 [Cut bunashimeji tasting, product sales, etc.]
[Misuzu Life Company Profile]
Founded in Nagano Prefecture in 1991. Produces and sells fresh cut bunashimeji mushrooms "Ready-to-use Satoyama Bunashimeji," "Frozen Cut Bunashimeji," and "Buna Queen" nationwide.
Misuzu Life aims to provide a "little bit" of joy every day by spreading the convenience and deliciousness of cut bunashimeji mushrooms and realizing a "delicious and smart choice" in customers' dietary lives.
Headquarters: 204-2 Akashio, Iizuna-machi, Kamiminochi-gun, Nagano Prefecture
President and Representative Director: Tatsuya Kiuchi
Official Website: https://www.misuzu-life.co.jp/
1. Win for 350 People in Total! 35th Anniversary Great Thanksgiving Receipt Application Campaign
To express our gratitude for your continued patronage, we will hold a receipt application campaign where 350 people will win 1,000 yen worth of PayPay points or non-for-sale 35th-anniversary Misuzu Life goods by lottery. To apply, purchase 2,000 yen (excluding tax) or more, including eligible Misuzu Life cut bunashimeji mushroom products. The target supermarkets will be announced on Misuzu Life's official website and social media.
2. Supporting Households! Limited-Time 35% Volume Increase Package Release
In conjunction with the receipt application campaign, we will sequentially release a limited-time 35% volume increase package of our flagship product, "Ready-to-use Satoyama Bunashimeji Small Pack," at supermarkets nationwide.
Please enjoy our cut bunashimeji mushrooms, which do not require a cutting board or knife, at a great value.
- 35th Anniversary Playfulness
As a hidden element for media and particular consumers to enjoy, the last five digits of the JAN code (barcode) for this limited product are set to "35835," which reads as "35th Anniversary is the Best" in Japanese wordplay. We are thorough about the 35th anniversary down to the details.
3. Exhibiting at Osaka Mushroom Grand Festival 2026!
With the theme of 50 grams of mushrooms every day, we will exhibit at various events in 2026. As the first step, we will exhibit at the "Osaka Mushroom Grand Festival 2026" held at "Sakuya Konohana Kan" in Tsurumi Ward, Osaka City, on June 6 (Sat) and 7 (Sun)! We will liven up the 35th anniversary at the event as well.
- Limited Sweets
We will distribute "Satoyama Premium Bunashimeji Ice Cream 'Queen'," which sublimates the rich umami of bunashimeji mushrooms into a sweet, to the first 35 people each day for free! We will also sell it.
- Exhibition Content
In addition to distributing and selling ice cream at the booth, we will hold "Ready-to-use Satoyama Bunashimeji and Buna Queen Product Grabbing" and a "35 Mushroom Stories" talk on the event stage, which we want to share precisely because it is our 35th anniversary.
* Detailed information will be announced on our website, SNS, and in respective press releases.
Misuzu Life Co., Ltd. (Headquarters: Iizuna-machi, Kamiminochi-gun, Nagano Prefecture; hereinafter "the Company"), the pioneer of cut bunashimeji mushrooms, marked its 35th anniversary on Wednesday, May 27, 2026. Since our founding in 1991, under the belief of "delivering the rich blessings of the satoyama (woodlands)" and "realizing circular agriculture," we have continued taking on numerous challenges in response to changes in consumers and the market, walking with the mission of coexisting with a diverse society and the global environment. In 2004, we grasped changes in lifestyles and developed and sold the industry's first "cut bunashimeji mushrooms," which significantly improved customer time efficiency and convenience. The ease of using them straight from the bag for cooking without a knife has gained much support as a "delicious and smart choice" for modern dining tables.
To express our gratitude for the 35th anniversary and to liven up this special year, we will gradually implement the [35th Anniversary "Misuzu Life Great Thanksgiving Festival"] sticking to the number "35."
Timing | Content
Early July (planned) | Release of 35% increased volume "Ready-to-use Satoyama Bunashimeji"
Early July (planned) | 350 people win in total! 35th Anniversary Great Thanksgiving Receipt Application Campaign
Date | Event Name / Details
June 6 (Sat) - 7 (Sun) | Osaka Mushroom Grand Festival 2026 [Bunashimeji Ice Cream - Free for first 35 people/day, etc.]
September 22 (Tue) - 23 (Wed/Holiday) | 7th Komachi Pre-mama & Baby Fes 2026 in Nagano [Present project, tasting, product sales, etc.]
October 17 (Sat) | Nagano Mushroom Grand Festival 2026 [Sales of Bunakko-yaki, product sales, etc.]
October 17 (Sat) - 18 (Sun) | Yokohama Mushroom Grand Festival 2026 [Buna Queen tasting sales, etc.]
October 18 (Sun) | Kinzan Kaido 2026 NAVA-1 Festa [Cut bunashimeji tasting, product sales, etc.]
November 28 (Sat) | Hiroshima Mushroom Grand Festival 2026 [Cut bunashimeji tasting, product sales, etc.]
[Misuzu Life Company Profile]
Founded in Nagano Prefecture in 1991. Produces and sells fresh cut bunashimeji mushrooms "Ready-to-use Satoyama Bunashimeji," "Frozen Cut Bunashimeji," and "Buna Queen" nationwide.
Misuzu Life aims to provide a "little bit" of joy every day by spreading the convenience and deliciousness of cut bunashimeji mushrooms and realizing a "delicious and smart choice" in customers' dietary lives.
Headquarters: 204-2 Akashio, Iizuna-machi, Kamiminochi-gun, Nagano Prefecture
President and Representative Director: Tatsuya Kiuchi
Official Website: https://www.misuzu-life.co.jp/
FAQ
株式会社ミスズライフの創業は何年ですか？
1991年に長野県で創業しました。
ミスズライフの大感謝祭レシート応募キャンペーンの景品は何ですか？
1,000円分のPayPayポイントや、35周年記念の非売品ミスズライフグッズが合計350名様に当たります。
35周年を記念して増量される商品は何ですか？
主力商品である「そのまま使える里山ぶなしめじ小パック」が期間限定で35％増量され、全国のスーパーなどで発売されます。
ミスズライフが開発した業界初の「カットぶなしめじ」はいつ販売開始されましたか？
2004年に開発され、販売が開始されました。
オオサカきのこ大祭2026でのミスズライフの出展内容はどのようなものですか？
『里山プレミアムぶなしめじアイス「Queen」』の各日先着35名への無料配布・販売や、商品のつかみ取りなどが行われます。