Korean cosmetic brand MISSHA will launch a new cushion foundation nationwide on July 27, 2026 (Mon) to commemorate its 20th anniversary in Japan. MISSHA has colored the history of cushion foundations in Japan. Evolving the M series, which has sold a cumulative 69.63 million units*, this mesh cushion embodies 20 years of technology and dedication. It's a premium new cushion in both function and design!

Product Information

Corrects skin unevenness for smooth, poreless skin

MISSHA M Pro Black Mesh Cushion [Semi-Matte]

SPF50+ PA++++

Shade Numbers:

No. 21 Light Beige

No. 23 Natural Beige

Price:

¥2,420 (incl. tax) / ¥2,200 (excl. tax)

Release Date:

July 15, 2026 (Wed) Qoo10 Pre-sale

July 27, 2026 (Mon) Nationwide Release

<Collaboration Set with Makeup Artist Sayuri Hyodo, who boasts 410,000 YouTube subscribers*, also planned!>

To celebrate the launch of "MISSHA M Pro Black Mesh Cushion [Semi-Matte]", a limited quantity collaboration set recommended by makeup artist Sayuri Hyodo will be available for pre-sale ahead of the nationwide launch at the Qoo10 official shop. This special set includes popular MISSHA items that can be used with "MISSHA M Pro Black Mesh Cushion [Semi-Matte]" for an even more beautiful finish.

*For details, please visit the Qoo10 MISSHA official shop.

https://www.qoo10.jp/shop/missha

Development Background

MISSHA, which has colored the history of cushion foundations in Japan, celebrates its 20th anniversary in Japan in 2026. With the desire to convey the charm of cushions in a new form, we created the "Ultra-Thin, High-Adhesion Mesh Cushion" with a fine mesh. MISSHA's long-selling M series, which achieves professional-level coverage without any special techniques, has been evolved to meet current skin needs.

Functionality is further enhanced by the fusion of a "fine mesh structure" and "skincare ingredients" that consider anti-aging care. The design is stylish. It's a premium new cushion that allows you to experience the feeling of zero weight and the semi-matte, natural skin finish created by the ultra-thin mesh all in one.

- Professional-level coverage with a finish that feels weightless, as if your skin can breathe.

- High adhesion that lasts all day without smudging.

- Zero weight, zero skin stress, like a "second skin".

- Semi-matte finish that resists dryness.

#ProLevel #UltraThinCoverage #SecondSkin #SemiMatte

#MeshCushion #HighAdhesion #NaturalSkinFinish

The Secret to "Ultra-Thin, High-Adhesion" is the Sieving Structure

The fine "Micro Air Mesh" "sieves" the foundation applied to the puff to an extreme degree of smoothness.

This allows for even liquid application to the puff and achieves high adhesion that clings to the skin the moment it's applied. It creates a fine, light texture.

Natural Skin Finish

The "Air Veil Cover Formula" uses fine particles to uniformly cover pores and unevenness.

This achieves a "natural skin finish" that is unusual for a semi-matte, without feeling heavy.

Contains Skincare Ingredients to Care for Skin While Wearing

Smooth skin with less visible pores

Firmness and Pore Care:

Contains peptides*2 known for their effect on collagen care.

For healthy skin

Care for damage from roughness and dryness:

Contains ingredients*3 that gently condition damaged skin. Cares for skin even while wearing makeup.

For skin that doesn't know dryness

Moisturizing and Barrier:

Ceramide NP and Squalane (moisturizing ingredients) protect the skin with moisture.

Premium Design

A premium package with quilting and a pink gold "M" mark on a soft leather-like case.

About the Brand MISSHA

"Beauty is something everyone can experience" – that is MISSHA's message. Simple formulas and designs that focus on the essentials, without unnecessary elements. With a lineup ranging from skincare, base makeup, to point makeup, you can always find your own cosmetics that will stay close by your side. It is a pioneering Korean cosmetic brand that creates skin that shines with beauty.

* Total cumulative shipments worldwide in the MISSHA cushion category

(From 2015 to May 2026 / Collection periods vary by item.)

*1 As of June 2026

*2 Skin-conditioning ingredient: Palmitoyl Tripeptide-5

*3 Skin-conditioning ingredient: Acetyl Hexapeptide-4 Amide

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: MISSHA / Qoo10