[A'pieu] Packaging Inspired by Traditional Korean Rice Cakes! A Tint Like a Gloss with a Fresh, Transparent Color like Fruit Jelly

MISSHA JAPAN Co., Ltd. (Location: Minato-ku, Tokyo) is pleased to announce the launch of "A'pieu Jelly Tint" from the Korean cosmetic brand "A'pieu," which offers a glossy, transparent* milky color payoff. The unique and adorable packaging is inspired by Songpyeon, traditional Korean rice cakes.

Colors Available That Are Easy to Use Regardless of Personal Color

Gloss-in-Tint Texture: A Tint That Looks Like a Gloss with a Sheen

Jelly-Like Transparent* Color That Deepens with Each Layer

Product Information

A'pieu Jelly Tint

Price: 1,430 yen (tax included) / 1,300 yen (tax excluded)

Offline Launch Date: July 7, 2026 (Tue)

Retailers: Variety stores and drugstores nationwide

MISSHA JAPAN Official Online Shop Main Store / MISSHA・A'pieu Japan Official Rakuten Ichiba Store / MISSHA・A'pieu Japan Official Qoo10 Store / MISSHA・A'pieu Japan Official Yahoo Store / MISSHA JAPAN Amazon Store / MISSHA JAPAN ZOZOSME Store

*01 PEACH JELLY, 03 CHERRY JELLY, 04 JUJUBE JELLY, 06 RASPBERRY JELLY, and 10 PLUM JELLY are online store exclusive colors.

Product Features

Colors Available That Are Easy to Use Regardless of Personal Color

01 PEACH JELLY

A clear and soft beige

02 GUAVA JELLY

A neutral pink rose

03 CHERRY JELLY

A cherry red with a hint of color*

04 JUJUBE JELLY

A toned-down brick beige

05 STRAWBERRY JELLY

A clear and light milky pink

06 RASPBERRY JELLY

A pink mauve with a drop of purple

07 APRICOT JELLY

A clear and vibrant coral

08 GRAPEFRUIT JELLY

A milky grapefruit with added white

09 MARRON JELLY

A deep marron rose, slowly simmered

10 PLUM JELLY

A soft mute with a drop of plum

Gloss-in-Tint: A Tint That Looks Like a Gloss with a Sheen

Formulated with 79% oil ingredients, this tint creates a clear* jelly-like sheen.

It melts into the lips the moment it's applied, enhancing natural yet vivid color and blood flow*.

Jelly-Like Transparent* Color That Deepens with Each Layer

Transparent* color payoff unique to jelly tints.

It doesn't become dull even when layered, maintaining a clear* color no matter how many times it's applied.

1 coat 2 coats 3 coats

About the Brand A'pieu

"STAY, PURE." A Korean cosmetic brand for enjoying sparkling moments and staying true to your pure self.

"A'pieu" combines "A," meaning "first time," with "pieu," the French word for "basic," embodying the wish to deliver the excitement of a first encounter with cosmetics forever.

With its appealing texture, skin-caring ingredients, and trendy designs, the brand offers playful items that look one step ahead.

*Due to makeup effects