[A'pieu] Packaging Inspired by Traditional Korean Rice Cakes! A Soothing Lip Oil That Coats Dry Lips with Honey Arrives in Japan

MISSHA JAPAN Co., Ltd. (Location: Minato-ku, Tokyo) is pleased to announce the launch of "A'pieu Jelly Honey Lip Oil" from the Korean cosmetic brand "A'pieu (Apieu)". This lip oil, inspired by the traditional Korean rice cake Songpyeon, features unique and adorable packaging and provides moisturizing care for lips with a honey-like texture without stickiness.

Choose from 3 Types of Lip Oils for Moisture and Volume*

A Soothing Lip Oil Containing Manuka Honey*1 and Peptides*2

97% Oil Formulation Smooths Vertical Lip Lines*

Product Information

A'pieu Jelly Honey Lip Oil

Sales Name: A'pieu Jelly HN Lip Oil

SKUs Available: Honey Ginger, Honey Rosy, Honey Mint

Price: 1,430 yen (tax included) / 1,300 yen (tax excluded)

Offline Launch Date: July 7, 2026 (Tue)

Retailers: Variety stores and drugstores nationwide

MISSHA JAPAN Official Online Store Main Store / MISSHA A'pieu Japan Official Rakuten Ichiba Store / MISSHA A'pieu Japan Official Qoo10 Store / MISSHA A'pieu Japan Official Yahoo Store / MISSHA JAPAN Amazon Store / MISSHA JAPAN ZOZOSME Store

Product Features

Choose from 3 Types of Lip Oils for Moisture and Volume*

Honey Ginger

Honey-like shine & care. Contains ginger root extract*3.

Honey Rosy

Enhances natural color* with subtle plumping effect*. Contains rosehip oil*4.

Honey Mint

For plump lips with increased volume*. Contains peppermint oil*5.

A Soothing Lip Oil Containing Manuka Honey*1 and Peptides*2

Provides intensive moisture to dry and rough lips with highly moisturizing manuka honey*1 and firming peptides*2.

Perfect for lip care anytime, anywhere, even over makeup.

Gives lips a melting, honey-like shine.

97% Oil Formulation Smooths Wrinkles*

Generously formulated with oils that thoroughly protect the lips.

Despite being a lip oil, it has a light texture that adheres smoothly without stickiness, visibly smoothing out vertical lines*.

BEFOREAFTER*

About the Brand A'pieu

"STAY, PURE." A Korean cosmetic brand for enjoying moments of excitement and staying true to one's pure self.

"A'pieu" combines "A," meaning "first time," with the French word "pieu," meaning "basic," embodying the wish to deliver the excitement of a first cosmetic experience forever.

The brand offers playful, forward-thinking items with attractive textures, skin-caring ingredients, and trendy designs.

*Makeup effect *1 Moisturizing ingredient: Honey *2 Skin-conditioning ingredient: Palmitoyl Tripeptide-1 *3 Skin-conditioning ingredient *4 Skin-conditioning ingredient: Rosa Canina Fruit Oil *5 Skin-conditioning ingredient: Mentha Piperita (Peppermint) Oil