Jewelry Specialty Store "Malvaceae" to Exhibit at "NEXT by New Jewelry 2026", a Gathering for Next-Generation Sensibilities

Malvaceae, a jewelry brand operated by Miki Corporation (Headquarters: Kofu City, Yamanashi Prefecture), which handles the planning, manufacturing, and sales of jewelry, will exhibit at "NEXT by New Jewelry 2026," an exhibition where creators and brands who will lead the next generation gather.

Leveraging the strengths of Kofu City, the "City of Gems," Malvaceae offers high-quality natural stone jewelry at "fair prices" by minimizing intermediate distribution. At this event, in addition to exhibiting jewelry using rare stones, which are synonymous with the brand, delicate collections that complement daily life will be unveiled.

■ Highlights of This Event

In response to the concept of "Proposing New Jewelry" for "NEXT by New Jewelry 2026," Malvaceae plans to exhibit a lineup centered around the following:

Direct Introduction of High-Grade Gemstones: This is a valuable opportunity for Malvaceae, whose primary sales channel is online, to allow visitors to physically handle products and directly assess their brilliance and color. Expertly selected loose stones and finished products, such as unheated pigeon blood rubies and GIA diamonds whose rarity is increasing in the market, will be gathered.

Jewelry Experience with a Story: Based on the philosophy of "A lifetime jewelry piece at an affordable price," new items with meticulous attention to design details and collections that enhance individuality will be showcased. This event, with its close proximity between creators and users, will offer detailed consultations and conversations about jewelry.

■ Event Overview

Event Name: NEXT by New Jewelry 2026

Exhibitor Name: Malvaceae

Event Period: 2026 (Please check the official website for details)

Detailed Information: https://malvaceae.jp/nextbynewjewelry2026/

Official Website: https://malvaceae.shop/

■ About Malvaceae

A specialty jewelry store based in Kofu City, Yamanashi Prefecture, focusing on natural stones. Through the expertise of skilled artisans and optimized distribution, the company directly delivers high-quality, high-asset-value jewelry, such as GIA-certified diamonds and unheated rubies, to consumers. Centered around an online store and a fully reservation-based showroom, the brand has been actively participating in events in recent years, rapidly expanding its brand recognition.